Kenzo pour Homme certainly evokes the air around a beach. It does not have the "kelp/sea-weed" vibe that is in Bulgari Aqua (which i do not really like). KpH does not have the high-pitched intro which most who do not like Horizon complain about. The (not too strong but detectable) nutmeg and clove in KpH changes the aquatic game significantly and, IMO, are what make KpH unique in its genre.
I am not an aquatic fan but love KpH and New West. They are different enough to won both.