Code of Conduct
Results 1 to 8 of 8
  1. #1

    Exclamation Fendi returning to men's fragrance market

    Friday Jan 13 2012

    Fendi is set to launch a men's fragrance.

    The yet-to-be-named scent is believed to hit shelves this summer.

    Music producer Mark Ronson is said to be the face of the perfume.

    According to WWD, the uber-cool musician has already been shot for the fragrance's advertising campaign.

    Fendi is also returning to the male fashion market.

    Having focused on luxury women's designs for the last three years, the Rome-based fashion house will unveil its first male collection since 2008 at Milan Men's Fashion Week, which started today. The new male fashion offering has been designed by Silvia Fendi.

  2. #2
    Moderator

    Redneck Perfumisto's Avatar
    Join Date
    Feb 2008
    Location
    Spiritually, Kansas
    Posts
    13,298
    Blog Entries
    37

    Default Re: Fendi returning to men's fragrance market

    Good!. I love the old Theorema women's scent, and the new Fan di Fendi isn't bad, and shows a wee bit of Theorema homage. Wouldn't mind a men's that did the same.
    * * * *

  3. #3
    hednic's Avatar
    Join Date
    Oct 2007
    Location
    McLean, NYC, & B˙zios
    Posts
    79,247

    Default Re: Fendi returning to men's fragrance market

    Not that excited to hear this news as personally never cared for any of their past men's offerings

  4. #4

    Default Re: Fendi returning to men's fragrance market

    I seem to have been the only fan of the ultra-woody Fendi Life Essence around here, though I wasn't that enthused with the men's Theorama.

    Interesting to see what they come up with.
    Renato

  5. #5
    vita odorifera
    perfaddict's Avatar
    Join Date
    Oct 2008
    Location
    Lagos
    Posts
    7,463
    Blog Entries
    1

    Default Re: Fendi returning to men's fragrance market

    Quote Originally Posted by Renato View Post
    I seem to have been the only fan of the ultra-woody Fendi Life Essence around here...
    You are not alone. Fendi did right with this gem.
    ointments and perfume delight the heart....

    #BBOG!

  6. #6

    Default Re: Fendi returning to men's fragrance market

    I never was a fan of any Fendi Men's scents either.....Thanks for the news anyway.....Will keep my eyes open and be ready to sample!!!
    Gary

  7. #7
    Banned
    Join Date
    Sep 2011
    Location
    South Florida
    Posts
    6,676

    Default Re: Fendi returning to men's fragrance market

    thanks for the heads up ... have to wait and see what comes of it ...

  8. #8

    Default Re: Fendi returning to men's fragrance market

    Quote Originally Posted by perfaddict View Post
    You are not alone. Fendi did right with this gem.
    Well, that makes two of us.
    I rate it as my third woodiest scent, after Gucci PH and Gucci Rush - but it's more floral than those two.
    Regards,
    Renato

Similar Threads

  1. Returning
    By Andyjreid in forum General Fragrance Discussion
    Replies: 18
    Last Post: 18th November 2010, 11:13 AM
  2. Will FENDI introduce a new men's fragrance?
    By ObsessionForMen in forum Male Fragrance Discussion
    Replies: 1
    Last Post: 12th October 2010, 03:37 PM
  3. Replies: 1
    Last Post: 20th June 2010, 06:15 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •