Good!. I love the old Theorema women's scent, and the new Fan di Fendi isn't bad, and shows a wee bit of Theorema homage. Wouldn't mind a men's that did the same.
Friday Jan 13 2012
Fendi is set to launch a men's fragrance.
The yet-to-be-named scent is believed to hit shelves this summer.
Music producer Mark Ronson is said to be the face of the perfume.
According to WWD, the uber-cool musician has already been shot for the fragrance's advertising campaign.
Fendi is also returning to the male fashion market.
Having focused on luxury women's designs for the last three years, the Rome-based fashion house will unveil its first male collection since 2008 at Milan Men's Fashion Week, which started today. The new male fashion offering has been designed by Silvia Fendi.
Not that excited to hear this news as personally never cared for any of their past men's offerings
I seem to have been the only fan of the ultra-woody Fendi Life Essence around here, though I wasn't that enthused with the men's Theorama.
Interesting to see what they come up with.
I never was a fan of any Fendi Men's scents either.....Thanks for the news anyway.....Will keep my eyes open and be ready to sample!!!
thanks for the heads up ... have to wait and see what comes of it ...