I don't find Yerbamate crude nor loud. It is great Spring fragrance that is quite pleasant and subtle smelling. Just about the polar opposite of what you describe.
As for the house in general, I don't consider it crude and loud in general either. Just like anything else, some individual scents in the line are "louder" than others, but nose are what I would call anything close to powerhouse fragrances to my nose, at least. I find them quite refined as a general rule.