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  1. #1

    Default Acqua di Gio essenza-not so 'essenza'

    The Bay at Bayshore in Ottawa was taking pre-orders today as I popped in for a visit. I was given a sample and healthy spray of the Essenza edition due in two weeks time.

    So, I tried it with feint hope that Armani might actually make an edp that was not part of the exclusif line.

    Well, they have failed miserably.

    There is no projection or noticeable staying power 10 to 15 minutes. I sampled it an hour ago and I draw my left hand to my nose and there is so little scent lingering. In fact no scent, save for what my imagination had hoped for. I'm inhaling the hair folicles off my arm trying to draw an essential oil or synthetic thread as the counter representative said there would be in this 'sure to be a hit' -dud. (hint:stick with the edt).

    Armani is going to take in a lot of money in June, just not mine.
    Last edited by graffham; 12th May 2012 at 07:56 PM.
    Choose to believe, choose joy.
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  2. #2

    Default Re: Acqua di Gio essenza-not so 'essenza'

    10-15 minute longevity is either a case of olfactory fatigue or anosmia.

  3. #3

    Default Re: Acqua di Gio essenza-not so 'essenza'

    Thats bad news as you would think the EDP would last longer than the EDT.

  4. #4

    Default Re: Acqua di Gio essenza-not so 'essenza'

    Quote Originally Posted by SculptureOfSoul View Post
    10-15 minute longevity is either a case of olfactory fatigue or anosmia.
    More of a case of the Gio hacks attempting to pass of 'toilet' water for something more than it is.
    Choose to believe, choose joy.
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  5. #5

    Default Re: Acqua di Gio essenza-not so 'essenza'

    While I have no doubt they try to minimize the budget for their big launches, I've still yet to come across anything with < 4 hour longevity. I think a lot of people are anosmic to the modern musks that make up the bulk of - if not the entire - base of so many modern scents. That's why some people get no longevity w/ so many scents, while some of us that are not anosmic to these musks (perhaps more a curse than a blessing?) get 6-8 hours or more out of most every modern scent. Granted, they may not project strongly for more than an hour or two, but I can still get faint whiffs here and there for a full work day w/ basically any fragrance I've ever tried.

    All I know is that some/most people must get decent to good longevity out of Essenza. I really don't think Armani - who had probably the biggest selling juice for the last 15+ years - would release something that the majority are going to perceive as evanescent. They've got too much money riding on this.

  6. #6

    Default Re: Acqua di Gio essenza-not so 'essenza'

    Quote Originally Posted by SculptureOfSoul View Post
    I really don't think Armani - who had probably the biggest selling juice for the last 15+ years - would release something that the majority are going to perceive as evanescent. They've got too much money riding on this.
    One would agree with you, I doubt you not. But stranger things have been touted and paraded in front of us like carrots to rabbits.
    Choose to believe, choose joy.
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  7. #7

    Default Re: Acqua di Gio essenza-not so 'essenza'

    Quote Originally Posted by graffham View Post
    One would agree with you, I doubt you not. But stranger things have been touted and paraded in front of us like carrots to rabbits.
    Well, I at least hope you are wrong. :P For some reason, I really want to love Essenza. I can't wait til it hits the local stores.

  8. #8

    Default Re: Acqua di Gio essenza-not so 'essenza'

    Quote Originally Posted by SculptureOfSoul View Post
    While I have no doubt they try to minimize the budget for their big launches, I've still yet to come across anything with < 4 hour longevity. I think a lot of people are anosmic to the modern musks that make up the bulk of - if not the entire - base of so many modern scents. That's why some people get no longevity w/ so many scents, while some of us that are not anosmic to these musks (perhaps more a curse than a blessing?) get 6-8 hours or more out of most every modern scent. Granted, they may not project strongly for more than an hour or two, but I can still get faint whiffs here and there for a full work day w/ basically any fragrance I've ever tried.

    All I know is that some/most people must get decent to good longevity out of Essenza. I really don't think Armani - who had probably the biggest selling juice for the last 15+ years - would release something that the majority are going to perceive as evanescent. They've got too much money riding on this.
    I agree with this. I've never had anything < 4 hours either. There's another aspect to this. I think a lot of basenoters have a preference for and get used to strong out-of-the-mainstream fragrances, which make the typical department store fresh scent appear weak to nose. Same with food - if you eat predominantly hot and spicy food, mild food will taste bland in comparison. This became clear to me after an intensive period of sampling niche scents, I then took a break for a few months, and when I returned to the samples I was surprised that they smelled a lot stronger than I remembered. I really doubt the typical consumer suffers from longevity issues to the same extent as fragrance affecionados.

  9. #9

    Default Re: Acqua di Gio essenza-not so 'essenza'

    Quote Originally Posted by SculptureOfSoul View Post
    10-15 minute longevity is either a case of olfactory fatigue or anosmia.
    Interestingly enough, I had just left the gym where I had showered with a mild soap. And the Essenza was the only scent I sampled while in the store. Hmm?
    Choose to believe, choose joy.
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  10. #10

    Default Re: Acqua di Gio essenza-not so 'essenza'

    Quote Originally Posted by SculptureOfSoul View Post
    Well, I at least hope you are wrong. :P For some reason, I really want to love Essenza. I can't wait til it hits the local stores.
    Trust me...I WANTED to be wrong.
    Choose to believe, choose joy.
    Scelga di credere, scelga la gioia.

  11. #11

    Default Re: Acqua di Gio essenza-not so 'essenza'

    Well, anosmia to major musks is something that if it affects a person, there's no way around it that I know of. You just can't smell certain molecules.

    There are some scents where this HAS to be the case as they have great longevity and exceptional projection on me, but many report that they get almost no longevity whatsoever (two examples that immediately pop into mind are Davidoff Adventure and especially H&G Askew.) In fact, I am pretty sure the same vetiver synthetic is at play in both of them, along with large doses of iso e super or something similar, and I think in these cases it is actually olfactory fatigue rather than anosmia.

    It's like when you hear people say that they are only getting an hour or two out of Joop!. It's madness, I tell ya!

  12. #12

    Default Re: Acqua di Gio essenza-not so 'essenza'

    Quote Originally Posted by SculptureOfSoul View Post
    It's like when you hear people say that they are only getting an hour or two out of Joop!. It's madness, I tell ya!
    Yes, we will have to see what our basenotes brethren have to say about this in the days to come.
    Choose to believe, choose joy.
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  13. #13
    hednic's Avatar
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    Default Re: Acqua di Gio essenza-not so 'essenza'

    After reading these posts, I am more anxious to try this.

  14. #14
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    Default Re: Acqua di Gio essenza-not so 'essenza'

    How I wish I could get my hands on a sample!
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  15. #15

    Default Re: Acqua di Gio essenza-not so 'essenza'

    Quote Originally Posted by teemas View Post
    How I wish I could get my hands on a sample!
    Be careful what you wish for.
    Choose to believe, choose joy.
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  16. #16

    Default Re: Acqua di Gio essenza-not so 'essenza'

    Quote Originally Posted by SculptureOfSoul View Post
    10-15 minute longevity is either a case of olfactory fatigue or anosmia.
    He's sleeping just fine.

  17. #17

    Default Re: Acqua di Gio essenza-not so 'essenza'

    I think Armani is taking a page from YSL. Tweak and resell with less juice for more money.

  18. #18
    Dependent mesaboogie's Avatar
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    Default Re: Acqua di Gio essenza-not so 'essenza'

    Doesn't matter, still buying it and throwing away all my Creeds and other expensive frags just to clear adequate shelf space for Essenza. I guess I need to finish drinking the last of my original ADG in preparation for the new one.
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  19. #19

    Default Re: Acqua di Gio essenza-not so 'essenza'

    Interesting, I tried it on paper and the scent was quite strong. I think the scent should last longer than 2,3 hours before changing to skin scent. Anyway,I am not interested in Essenza since it very similar the Edt which I own. I am not a big fan of ADG eventhough I like aquatic and fresh scent.

  20. #20

    Default Re: Acqua di Gio essenza-not so 'essenza'

    Quote Originally Posted by mesaboogie View Post
    Doesn't matter, still buying it and throwing away all my Creeds and other expensive frags just to clear adequate shelf space for Essenza. I guess I need to finish drinking the last of my original ADG in preparation for the new one.
    Are you mad?
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  21. #21

    Default Re: Acqua di Gio essenza-not so 'essenza'

    Quote Originally Posted by graffham View Post
    Yes, we will have to see what our basenotes brethren have to say about this in the days to come.
    SoS is right, people say all the time that so-and-so frag has no longevity when they contain certain musks or iso-e super that lasts 12+ hours. It is simply fatigue or anosmia.

  22. #22

    Default Re: Acqua di Gio essenza-not so 'essenza'

    I have been sampling the fragrance over the course of several days and it is truly a case of 'the emperor's new clothes' syndrome. In this instance it is not a case of fatigue or anosmia but more a case of being gullible.
    Choose to believe, choose joy.
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  23. #23

    Default Re: Acqua di Gio essenza-not so 'essenza'

    Quote Originally Posted by graffham View Post
    I have been sampling the fragrance over the course of several days and it is truly a case of 'the emperor's new clothes' syndrome. In this instance it is not a case of fatigue or anosmia but more a case of being gullible.
    While sampling the fragrance, have you asked anyone else if they could smell it after you could no longer detect it on yourself?
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  24. #24
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    Default Re: Acqua di Gio essenza-not so 'essenza'

    A couple of our local malls have 'Test America' offices, where they pay people to take surveys. A year ago, I was stopped by an employee standing outside the office, who asked if I wanted to take a survey about fragrances. The survey was basically me sitting in a back office and smelling a trial fragrance and giving my opinion about it, the bottle, ect. Essenza was the one that was being tested. Part of the compensation for the survey was a 15ml atomizer of the juice, which in turn we were instructed to call back and give feedback we had received while wearing the scent. Every time I've worn this, it has never lasted longer than four hours. If you like AdG, this is one to check out, though.

  25. #25

    Default Re: Acqua di Gio essenza-not so 'essenza'

    If it smells just like AdG then what's the point? AdG already lasts quite awhile and smells fantastic. Sounds like another snake oil release.

  26. #26

    Default Re: Acqua di Gio essenza-not so 'essenza'

    I can't wait till its released in the states!

  27. #27

    Default Re: Acqua di Gio essenza-not so 'essenza'

    Quote Originally Posted by Carlos10704 View Post
    I can't wait till its released in the states!
    What date will this be in the USA?

    Is there anywhere online that will deliver to the USA?

  28. #28
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    Default Re: Acqua di Gio essenza-not so 'essenza'

    I dont know what is wrong with me but i'm really looking forward to this release .i dont even own the original edt.

  29. #29
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    Default Re: Acqua di Gio essenza-not so 'essenza'

    Quote Originally Posted by SculptureOfSoul View Post
    ...I think a lot of people are anosmic to the modern musks that make up the bulk of - if not the entire - base of so many modern scents. That's why some people get no longevity w/ so many scents, while some of us that are not anosmic to these musks (perhaps more a curse than a blessing?)
    I agree, I still have no idea what ADG smells like and I mean the edt. I just cant smell anything in there.

  30. #30

    Default Re: Acqua di Gio essenza-not so 'essenza'

    Tested Acqua di Gio Essenza yesterday. It's less harsh citric smelling, overall more smooth and well rounded. I smell more marine notes at the top and it's more fruity compared to the original. Longevity and sillage are very disappointing.
    Acqua di Giò is my guilty pleasure. What's yours?

  31. #31
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    Default Re: Acqua di Gio essenza-not so 'essenza'

    May 24, 2012



    Thank you for visiting Giorgio Armani Beauty on the Web.

    Giorgio Armani Beauty products are sold worldwide but the product line varies from country to country.

    The product you inquired about is not available in the United States. We have information only on products available in the US and do not know of any way to order this product. Unfortunately, Giorgio Armani Beauty does not offer an international product online mail order service.

    If you would like information about products available in the United States, please visit our website at www.giorgioarmanibeauty-usa.com.

    We are sorry we are unable to assist you with your request and hope that you will find a product to meet your needs.

    Sincerely,
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  32. #32

    Default Re: Acqua di Gio essenza-not so 'essenza'

    Quote Originally Posted by silentrich View Post
    I think Armani is taking a page from YSL. Tweak and resell with less juice for more money.
    I believe both YSL and Armani are marketed by LOreal ..... Go figure.....

  33. #33
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    Default Re: Acqua di Gio essenza-not so 'essenza'

    Quote Originally Posted by silentrich View Post
    Sounds like another snake oil release.
    Man, there have been an awful lot of them lately, too.

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  34. #34

    Default Re: Acqua di Gio essenza-not so 'essenza'

    I tried Essensa and Polo Blue Sport a couple days ago. Both were completely forgettable.

  35. #35

    Default Re: Acqua di Gio essenza-not so 'essenza'

    Where did you try it? I can't even find it on ebay.

  36. #36

    Default Re: Acqua di Gio essenza-not so 'essenza'

    Tried it at Shoppers Drug Mart.

  37. #37

    Default Re: Acqua di Gio essenza-not so 'essenza'

    Quote Originally Posted by JiveHippo View Post
    Tried it at Shoppers Drug Mart.


    I just bought the 75ml on Ebay for $142 USD (including shipping).

  38. #38

    Default Re: Acqua di Gio essenza-not so 'essenza'

    Quote Originally Posted by bigcream3133 View Post

    I just bought the 75ml on Ebay for $142 USD (including shipping).
    Your kidding me right? What's the retail price of this?

  39. #39

    Default Re: Acqua di Gio essenza-not so 'essenza'

    Quote Originally Posted by silentrich View Post
    Your kidding me right? What's the retail price of this?

    $ 4.99 + shipping

  40. #40
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    Default Re: Acqua di Gio essenza-not so 'essenza'

    Quote Originally Posted by bigcream3133 View Post

    I just bought the 75ml on Ebay for $142 USD (including shipping).
    WOW!

    ....why?
    I'm liquidating my collection to help fund my site. Please show your support for the FPindex and buy buy buy - Tuscan Leather, Egoiste, Costume National 21, etc!

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  41. #41

    Default Re: Acqua di Gio essenza-not so 'essenza'

    Quote Originally Posted by eggy View Post
    WOW!

    ....why?
    No where else to buy it for delivery to USA.
    The retail at Sephora France is roughly $97.50 USD prior to any taxes and/or shipping.

  42. #42

    Default Re: Acqua di Gio essenza-not so 'essenza'

    I just sampled ADG Essenza today. It is slightly more woody and less fruity than original but difference is very very subtle (like 5%). It became skin scent after 3-4 hours. ADG is one of my most worn fragrances (especially during summer heat) and lasts around 10 hours on me but Essenza is absolutely worthless flanker and definitely not worth its price tag.

    Also funny thing is that I thought that my bottle of ADG turned bad because my perception of top notes changed since I bought it, but I smelled original and Essenza also straight from bottle in shop and they smell as bad as my ADG. Well taste changes a lot and something that smelled fresh and natural before smells just synthetic to me now. Still good on drydown but not as fresh and natural smelling to me as it used to be (after I sampled 100 more fragrances)
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  43. #43

    Default Re: Acqua di Gio essenza-not so 'essenza'

    " Originally Posted by bigcream3133...
    I just bought the 75ml on Ebay for $142 USD (including shipping)."

    .....The term 'Royally screwed' comes to mind.
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  44. #44
    Dependent mesaboogie's Avatar
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    Default Re: Acqua di Gio essenza-not so 'essenza'

    Quote Originally Posted by graffham View Post
    " Originally Posted by bigcream3133...
    I just bought the 75ml on Ebay for $142 USD (including shipping)."

    .....The term 'Royally screwed' comes to mind.
    Then what term would you use for the poor chumps that paid $200+ for "vintage" DHI or Pure Malt/Coffee/Havane?
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  45. #45

    Default Re: Acqua di Gio essenza-not so 'essenza'

    If longevity is poor, it would be a shame. I am one of the most confirmed ADG haters here and nevertheless, against all odds, I like Essenza. While I like the notes, it would be a shame for them not to last.

  46. #46

    Default Re: Acqua di Gio essenza-not so 'essenza'

    A Macy's SA told me this is not coming out in the States, but next monthe we are getting Code Ultimate. Anybody hear of this?

  47. #47

    Default Re: Acqua di Gio essenza-not so 'essenza'

    Quote Originally Posted by Hyde65 View Post
    A Macy's SA told me this is not coming out in the States, but next monthe we are getting Code Ultimate. Anybody hear of this?
    Any way to try this in the US at all? Bueller?
    Looking to swap…look for my thread on the trade page. May be interested in buying Amouage. Having fun with shower gels. If you want to get rid of yours or swap for frags, give me a shout!

  48. #48
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    Default Re: Acqua di Gio essenza-not so 'essenza'

    I tried it and didn't find it to be significantly new/different from the original. I don't like the original - and don't like this version either.
    Please feel free to check out my Swap Thread - Patou pour Homme, L'Instant de Guerlain PH Extreme, Dior Homme Intense, Pure Malt, Pure Coffee and many more! Click Here For My Swap Thread

  49. #49
    Dependent Davem81's Avatar
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    Default Re: Acqua di Gio essenza-not so 'essenza'

    I sampled this yesterday. It's nice enough, but I find it overpriced (£66 for I think 100ml. A lot for a 'high street' frag for me).

  50. #50

    Default Re: Acqua di Gio essenza-not so 'essenza'

    Quote Originally Posted by mesaboogie View Post
    Then what term would you use for the poor chumps that paid $200+ for "vintage" DHI or Pure Malt/Coffee/Havane?
    Hmmmm? Pathetic?
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  51. #51

    Default Re: Acqua di Gio essenza-not so 'essenza'

    Another poor release from Armani, longevity and projection are, as said by others, poor, and the scent smells like gingerale to me lol.

  52. #52
    Dependent mesaboogie's Avatar
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    Default Re: Acqua di Gio essenza-not so 'essenza'

    Quote Originally Posted by graffham View Post
    Hmmmm? Pathetic?
    I like your style

    I heard this new Essenza smells the way that ADG smelled like before it was reformulated a few years back.
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  53. #53

    Default Re: Acqua di Gio essenza-not so 'essenza'

    Quote Originally Posted by mesaboogie View Post
    I like your style

    I heard this new Essenza smells the way that ADG smelled like before it was reformulated a few years back.
    Yes - I think I would agree with this. The current AdG is poor.

  54. #54
    Dependent Davem81's Avatar
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    Default Re: Acqua di Gio essenza-not so 'essenza'

    I sampled this on my skin yesterday. Only one spray, but the longevity seemed terrible. Two hours later I couldn't remember which arm I'd sprayed it on, and despite repeatedly sniffing both to try and figure it out, I still couldn't tell! Was half-considering a purchase before this (when I had only sniffed it on a card). Unlikely now.

  55. #55
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    Default Re: Acqua di Gio essenza-not so 'essenza'

    Anyone know if this is available in the US already?

  56. #56

    Default Re: Acqua di Gio essenza-not so 'essenza'

    Quote Originally Posted by Davem81 View Post
    I sampled this on my skin yesterday. Only one spray, but the longevity seemed terrible. Two hours later I couldn't remember which arm I'd sprayed it on, and despite repeatedly sniffing both to try and figure it out, I still couldn't tell! Was half-considering a purchase before this (when I had only sniffed it on a card). Unlikely now.
    Yeah. Its stupid joke from Armani calling this EDP. My ADG lasts 3-4x longer than this "so called EDP". Total waste of money.
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  57. #57

    Default Re: Acqua di Gio essenza-not so 'essenza'

    The edp does last longer than edt on my skin,sold edt kept edp..

  58. #58

    Default

    Yeah, EDP also lasts longer on me.
    I also like the fact that it is smoother and less harsh whilst still projecting.

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  59. #59

    Default Re: Acqua di Gio essenza-not so 'essenza'

    strange.. I sprayed the edt on today and 6 hours. I x shower later it is still very strong on me..I am going back tomorrow to buy as I am very impressed with the longevity of it..

  60. #60

    Default Re: Acqua di Gio essenza-not so 'essenza'

    I tried this out today and it really is nice. Smoother...less harsh bug spray.. and seems to be lasting awhile. May have to revisit when it warms up. I tired of the EDT quickly when it first came out. I still have a little issue with the drydown being a little too much light blue or vice versa here.
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