An absolute disgrace
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An absolute disgrace
I couldn't care less about the name change, but I think putting Slimane in charge is the best thing they could have done. He did wonders with the Dior Homme collections, ads and fragrances. Can't wait to see what materializes out of this.
What a pointless thing to do! They are taking away part of a major icon in fashion
That is just wrong .
I see they are taking a leaf out of Christian Dior's books by dropping the Yves as Dior did with the 'Christian' .
Last edited by Mimi Gardenia; 21st June 2012 at 02:36 PM.
Very disappointed - but not surprising after L'Oreal butchered the entire line of fragrances. Just another swing of the axe on that once glorious tree.
How many acts of affront can they make against the memory of their founder / creator ? First Opium and now his name. It makes me have even more respect for Chanel where they do not forget Gabrielle Bonheur Chanel but celebrate her instead .
Hedi Slimane is a genius -- I really don't care about the name, YSL could use a fresh start.
Stupid. Like changing "Betty Crocker" to "Crocker". Dumb move.
Last edited by Akahina; 21st June 2012 at 04:15 PM.
and like changing new york to york - ends up in entirely a different demographic altogether - what a mockery.
so all the bottles will be renamed with Saint Laurent and not YSL?
I really like Heidi Slimane and the work he has done, he is new, fresh and for sure will bring something different.
On the other hand - Yves Saint Laurent or YSL is such a respected brand name as such and changing it could affect the way people view it. Taking into account many people dont speak French and wont know that "Yves" is just the name and "Saint Laurent" the surname. And when you present the "Saint Laurent Paris"... well it just doesnt remind you of the global iconic brand that it is...
But oh well, lets see what this young talent has to offer... and if it all goes wrong... that will serve the owners good for launching such horrible YSL fragrances lately :P:P
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Hedi Slimane can do whatever he wants. I'd trust him fully.
The house needs to revamp a little but, I'm not fond of the name change too much even though it is progressive.
Hedi really isn't that much of a revolutionary , putting shoulder darts in a leather jacket that would only fit a 15 year old boy or someone with manorexia and charging 4.5 grand for it ...
"Mr. Slimane, our fashion house is struggling! What should we do?"
"Does the house have multiple words in its name?"
"Yes, it does!"
"Drop the first word, and we'll restore this company to profitability in no time!"
I personally think it's idiotic, but if it works, can't argue with results.
Absolutely pointless!! There are many things they could do to reenergize Yves Saint Laurent, changing the name is not one of them.
Yves Saint Laurent is iconic, the change seems so pointless.
Changing the name from "Christian Dior" to "Dior" was a good idea, but people were already using just the word "Dior" before they officially changed the name. That's not the case with Yves Saint Laurent. People always say the whole name, probably because it sounds classy and rolls off the tongue nicely. "Saint Laurent" by itself just doesn't do it. Big mistake.
MMmm, maybe cause people are lazy these days and don't want to say more than a couple syllables and they are just adjusting to the times? Lol.
Difficult to continue the designer's legacy when his first name is no longer suitable for marketing purposes. Like no one could see this was going to happen after L'Oreal bought them.
Must be a good idea, since the acronym SL is free in the upper class fragrance market...
I guess the perfumes and accessory lines etc. will not be affected by this, the logo is cult and will probably be used anyways. However, the fashion lines haven't sold well lately which imo had nothing to do with the quality of the design, they were just not really meeting the "zeitgeist" and chanel and dior etc. are of course huge competitors. YSL didn't manage to get enough attention. So, for the fashion line it makes sense to take "Yves" out of the name in order to detach the sort of retro personal identity from the brand some more and of course just Slimane himself will attract many younger costumers. My problem is that I just didn't really like what he did with Dior in the first place and don't think he is the design god everyone writes him up to be. But of course being a good designer also means being commercially successful and he certainly knows how to please the masses. I am far more interested in Raf Simons for Dior!
Horrible! Poor Yves! He's probably crying from his grave!
Thats not nearly as bad as his "California Song" exhibit. What a fuckup.