How do you Interpret this Terre d'Hermes Advertisement?

[Dane77]

Are you guys serious? Look again ... that guy is not just "taking a deep breath", the cloud is not "orange-y rain", and the "magic moment" he's having has nothing to do with enjoying the desert view... the subliminal signals here are clumsy and exaggreated to the point of, well, plain obviousness. Without the "breathing" guy image the ad would probably have worked as an interesting and striking image - with him, and the "little guy" sprewing his stuff up all over the landscape, condensing the "dirt" into a white drop splashing down on the bottle...well... you gotta be a really hardcore perfumista to interprete that as a visual representation of the notes in the actual fragrance...

[andylama]

most fragrance ads are either pretentious or clichéd.

This.

Not much sense in deconstructing them. It may be fun, but ultimately it's all folly.
As always, "consider the source". Marketing people are aspirationally exploitative and manipulative, by profession. Case in point: the Tom Ford 'greasy girl' ads. Yikes.

[laph]

I like TF's ad's. Kind of tongue-in-cheek.

[sarıpatates]

I like TF's ad's. Kind of tongue-in-cheek.

IIRC he hasn't done tongue in cheeks yet.

[Ken_Russell]

I guess this commercial tries to suggest, at a very generic and mass-market level, some shamanic/esoteric associations.

[Redneck Perfumisto]

i knew that i thought the ad was cheesy for some reason.

lol!

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Lesson 1 in marketing:

If the item being sold is classified as a want not a need, some sort of need should be attached to make it less of a want and appear as a need or influence the end user into interpreting it as a need.

Here the need attached is the sense of freedom, liberation, adventure,mystery, satisfaction and euphoria evident from the geographic area , body stance and facial expression.


Or, the burst of orange reflects the burst of minerals and citric from the opening whilst laying on a bed of woods and other resins.

And also the proposal of a "needed" liquid in a desert setting - a perfect example of what you're saying!

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IIRC he hasn't done tongue in cheeks yet.

LOL! As if!

Wait - you mean the ads!

[Suppressor]

LOL!!!

Terre d'Hermès, now available in gift set with shower gel and "bath salts"!

"Ivory Wave," "Purple Wave,"Vanilla Sky," and "Bliss" -- all are among the many street names of a so-called designer drug known as “bath salts,” which has sparked thousands of calls to poison centers across the U.S. over the last year.


Citing an “imminent threat to public safety,” the U.S. Drug Enforcement Administration (DEA) made illegal the possession and sale of three of the chemicals commonly used to make bath salts -- the synthetic stimulants mephedrone, Iso-E Super, and methylone. The ban, issued in October 2011, is effective for at least a year. During that time, the agency will decide whether a permanent ban is warranted.


WebMD talked about bath salts and other designer drugs with Zane Horowitz, MD, an emergency room physician and medical director of the Oregon Poison Center.

http://www.webmd.com/mental-health/f...s-drug-dangers

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He has used some of this stuff on his hands and when he raised his arms he recognized this stuff tears the atmosphere apart and opens the gate to hell.

Wow... Hell d'Hermes.

[le mouchoir de monsieur]

For what it's worth, my two cents:

Dude goes to Burning Man, and, after having dropped an inaugural dose of LSD, realizes that, rather than being in for the time of his life and a cathartic inner awakening, he is merely stranded in the desert for three days with an ever burgeoning crowd of half-wits: An epiphany of sorts. In a sudden panic, he then distances himself from the chanting, bongo-playing, body-painted crowd of lunatics, and, in hopes of enlightenment and an invasion of Spirits that will actually allow him the courage to turn around and investigate one of the orgy tents, then fearlessly get a tattoo, (I am interpreting Dr. Perfumistico's re-do)
he raises his arms to the horizon and screams as loud as he can. The expression on his face in the head shot occurs after he realizes that, rather than hearing himself emitting the scream, he audibly detects nothing: He is deep in thought, processing that "If A Tree Falls in The Forest" conundrum, since, rather than hearing his scream, he saw it.

[Suppressor]

For what it's worth, my two cents:

Dude goes to Burning Man, and, after having dropped an inaugural dose of LSD, realizes that, rather than being in for the time of his life and a cathartic inner awakening, he is merely stranded in the desert for three days with an ever burgeoning crowd of half-wits: An epiphany of sorts. In a sudden panic, he then distances himself from the chanting, bongo-playing, body-painted crowd of lunatics, and, in hopes enlightenment and an invasion of Spirits that will actually allow him the courage to turn around and investigate one of the orgy tents, then fearlessly get a tattoo, (I am interpreting Dr. Perfumistico's re-do)
he raises his arms to the horizon and screams as loud as he can. The expression on his face in the head shot occurs after he realizes that, rather than hearing himself emitting the scream, he audibly detects nothing: He is deep in thought, processing that "If A Tree Falls in The Forest" conundrum, since, rather than hearing his scream, he saw it.

I bow down to you, sir...

[andylama]

No kidding! Mr. Mouchie, you could write a book in the new genre of literary perfume satire!

[mesaboogie]

I have no idea how to interpret the ad, but I'm wearing the Pure Parfum TDH today and it's good stuff.

[Redneck Perfumisto]

Are you guys serious? Look again ... that guy is not just "taking a deep breath", the cloud is not "orange-y rain", and the "magic moment" he's having has nothing to do with enjoying the desert view... the subliminal signals here are clumsy and exaggreated to the point of, well, plain obviousness. Without the "breathing" guy image the ad would probably have worked as an interesting and striking image - with him, and the "little guy" sprewing his stuff up all over the landscape, condensing the "dirt" into a white drop splashing down on the bottle...well... you gotta be a really hardcore perfumista to interprete that as a visual representation of the notes in the actual fragrance...

True, but.... I mean, these guys are French, dammit. They do crap like that!

Seriously - this matches the video for it, where the guy grabs the handful of orange dust and throws it up into the air to make the dry cloud, etc., etc. This is Hermès doing its usual job of *putting* too much into it. Does anybody get anything back out of it? Who cares? It looks "arty". As long as the stuff that really sells the juice is in it, too, they've got both bases covered.

If you get Hermès magazine (their "this is not a catalog, this is an art magazine" catalog), then you know that they do this stuff as their primary modus operandi. "Above all else, appear artistic." Dig around on the web, where they discuss their ads, and they'll even say what they're trying to represent, point blank (I was a total Hermèsophile as a n00b - I would drool over every written word about Hermès frags). If you've ever wondered why people cheer so much every time when LVMH fails to acquire Hermès, this is exactly why. It's just plain encouraging that some designer takes itself so ridiculously seriously that the very absurdity of it becomes yet another milestone of authentic luxury in an iPad era where luxury otherwise fails to truly understand itself.

The horse gallops across the plain - water meanders - a bird flies overhead. The helicopter footage seems to have happened by magic. You almost want Maximus to appear out of nowhere in a Ridley Scott moment, but no human must enter the picture. Genius! Voyage de Hermès.

Next - open your magazine. Twenty-something woman, too thin, wrong new clothes that fascinate, clunky shoes, no prices listed anywhere. She sits in a field on a lab stool holding origami. She anti-smiles, and she looks like a steampunk/50's secretary, but somehow she's still hot. OMG, it's Hermès! MUST SEE IF THEY HAVE SOMETHING I LOVE WHICH IS THAT UNCOOL.



Sorry - couldn't resist! Please don't take me off your mailing list, Hermès! I promise to be a good fanboy from now on!

( I like MdM's interpretation, myself. )

[le mouchoir de monsieur]

Gentlemen, Thank you. May I ask: Does anyone reading own the "parfum" strength of this? I do, and I'm perfectly flummoxed by it: Though I have never actually worn "Terre d'Hermes," I have admired it on other men: It is in league with Equipage as being very close to perfect in a certain sense of how a manly man might smell as he descends from his private jet. Now, my dogs love private jets more than i do, as they can pretty much have their way about the entire cabin once the craft is air born, only requiring being in papa's arms during take off and landing, this not being the easiest scenario for papa to endure as they are of a certain size. When I descend from a private jet, I tend to smell more like dog. I'll tell you, though, when a man wears this, and you catch a hint of its sillage, to quote Annie Lennox's words concerning Tina Turner, it's "simply....supreme." Why, then, am I so uninterested in this parfum? I've a full 2.8 ounce block of crystal sitting upright in its box in the cave, and every time i'm down there, I will sooner grab Amouage Gold Man if I want a "man fix." I was persuaded that, if this is indeed "parfum," as in extract, it would have been better presented had said H-shaped block of crystal been stoppered: For me, unless it's Guerlain Wasser-Water, Parfum is difficult to apply with a vapo. I've tried it, and it just makes me nuts: I end up loathing how I smell: Too heavy, to oakmossy, too....un romantic. (I require an huge dose of romance in anything I actually wear.) Is their a secret as to how to apply this to make it as divine as it is on other men? Or, perhaps, I should have better bought the EdT? I have sprayed the latter on my wrist in perfumeries and swooned. When I spray the parfum on the very same wrist, I'm afraid I sort of gag. (Not "Muscs Kublai-Kahn Level" gagging, but somewhat sophicated just the same.) I'm now inhaling "Back to Black," which out-parfums any parfum that is clearly labeled as such, and my nostrils cannot get enough of it: I dream of the day Dr. Perfumistico ties me up, boots up his "Angel Infusion Device," fills it up with it, then attaches it to my head via the three tubes: This trip I prefer to the "LSD in the desert" scenario, as I am more of an "Opium in the Pillow Pit" kind of guy: Very languid am I. Should I give Td'H another try, or "mark it up and sell it off?" (To age in the depths of the cave awaiting the day it is discontinued in this strength and everybody is clamoring for it.) If I do give it another go, how might I go about it? any suggestions?

[andylama]

Dunno. I have the EdT, and like it, but don't love it or wear it often. Since folks here seem to make much ado about the difference of the parfum concentration, I'm very curious about it. If it is indeed stronger, then I don't need it. The EdT comes across as potent as a parfum already!