How do you Interpret this Terre d'Hermes Advertisement?

[Suppressor]

I have a feeling that the advertisement fits the fragrance but I can't explain why.

He is standing in the desert, all alone, with no shirt.
He is throwing some "orange dust" into the air.
The "orange dust" morphs into a beautiful orange cloud.



Mandarin Orange Dust:
http://penandfork.com/tips-tutorials...n-orange-dust/

In the background, we can see that he is in a higher state of consciousness.

Why?

[Redneck Perfumisto]

Love the advertisement!

Part of the appeal of the scent is the mineral accord - and JCE himself even credits it with being the true secret of the juice. And of course the orange/mandarin citrus note is so important. The coloration and the desert theme, with the dry air, are all consistent. The scent is clearly trying to evoke that magic moment when you get stop in the desert or on a scenic overlook in the dry mountains, and take a deep breath.

Wonderful!

[pharmgator01]

"Buy me, I project like a beast"

- - - Updated - - -

"Buy me, I project like a beast"

[josephga]

I need to sample this. It's on my list of trys

[hednic]

Perhaps as it's mentioned on another site that in the Parfum version of this scent, the orange and the grapefruit mix more intensely and hold themselves in this stage for a lot longer before finally transitioning to the other notes - perhaps represented by the thick two-toned colored thick cloud.

[Suppressor]

Love the advertisement!

Part of the appeal of the scent is the mineral accord - and JCE himself even credits it with being the true secret of the juice. And of course the orange/mandarin citrus note is so important. The coloration and the desert theme, with the dry air, are all consistent. The scent is clearly trying to evoke that magic moment when you get stop in the desert or on a scenic overlook in the dry mountains, and take a deep breath.

Wonderful!

Is that you, Jean-Claude...

[Redneck Perfumisto]

Is that you, Jean-Claude...

OUI! OUI!

Eeen zee beeauuteeFUUL oRRanzhe clauuude,
I am pozzessed weez zee speeREET of ZZHOHN-CLAUDE heemself !!!

[Suppressor]

I need to sample this. It's on my list of trys

Watch out.
Terre d'Hermes is one helluva drug.

- - - Updated - - -

OUI! OUI!

Eeen zee beeauuteeFUUL oRRanzhe clauuude,
I am pozzessed weez zee speeREET of ZZHOHN-CLAUDE heemself !!!

Jean-Cloud Ellena....

[jamwires]

Looks like he accidentally cut his jugular whilst shaving, and a big cloud of orange dust came out.

[Melvournis]

More inventive an image than most, but the 'orange cloud' looks like a flame to me and I just don't get heat from TdH.

[DuNezDeBuzier]

The model bent down, scooped a bit of mudda earth, tossed it up into the air, slight breeze, dry earth cloud shares the same color as 'terre' in the product name... WUT?

Dry, desert earth is a prominent vibe to the scent, nuthin more nuthin less.

[paradigm]

Agent Orange

[Redneck Perfumisto]

Watch out.
Terre d'Hermes is one helluva drug.

- - - Updated - - -



Jean-Cloud Ellena....

LOL!!!

Terre d'Hermès, now available in gift set with shower gel and "bath salts"!

[Duke Hunt]

The guy in the picture has been stranded in the desert for days now and is approaching starvation. It's reached the point where he's starting to hallucinate and he's visualizing a mirage of a giant corn puff Cheetos chip.

[Redneck Perfumisto]

The guy in the picture has been stranded in the desert for days now and is approaching starvation. It's reached the point where he's starting to hallucinate and he's visualizing a mirage of a giant corn puff Cheetos chip.

[Primrose]

OUI! OUI!

Eeen zee beeauuteeFUUL oRRanzhe clauuude,
I am pozzessed weez zee speeREET of ZZHOHN-CLAUDE heemself !!!

Is this your best Maurice Chevalier impression, Red? LOL!

Cheetos? Very funny!

Love the ad!

BTW, the Terre d'Hermes soap is very nice.

[Duke Hunt]

Ha! Touche.

[dollars&scents]

I knew that I thought the ad was cheesy for some reason.

[laph]

I personally find it cliche'd. I'd like more originality and expression. Bit of a cookie cutter ad IMO.
I like RP's version better

[Shiny Beast]

I knew that I thought the ad was cheesy for some reason.

Hahahahaha, well played.

[timaru]

I find it extremely misleading and stripped from content.

From that ad I would have expected something dry, possibly etheral along the lines of (self explanatory) L'Air, not the fresh-ish, rotten oranges +spice that to my nose is Terre. I know I'm in the vast minority here but this is seriously one hype I dont get.

[hedonist222]

Lesson 1 in marketing:

If the item being sold is classified as a want not a need, some sort of need should be attached to make it less of a want and appear as a need or influence the end user into interpreting it as a need.

Here the need attached is the sense of freedom, liberation, adventure,mystery, satisfaction and euphoria evident from the geographic area , body stance and facial expression.


Or, the burst of orange reflects the burst of minerals and citric from the opening whilst laying on a bed of woods and other resins.

[Rüssel]

[sarıpatates]

it's "terre" but it's so transparent and airy!

plus what hedonist said.

I do think that it's a good ad though.

[chapter10]

Aladin.

[nonsisa]

He has used some of this stuff on his hands and when he raised his arms he recognized this stuff tears the atmosphere apart and opens the gate to hell.

[rum]

I'm glad someone started a thread on the ads as I don't get it either.

If you read the text (not all the ads have text) it's suggesting something like the earth, wind and fire. The scent is meant to be a perfect mix between all of these. So I guess the orange is the fire. I agree that the mineral note (flint) is a finely tuned one but really quite unique.

As to what it's trying to portray is anyone's guess.

[Sol invictus]

most fragrance ads are either pretentious or clichéd.

[starshipvelcro]

I always liked this ad, I always got the feeling that the orange cloud was being released into the desert and bring orange-y rain to the dry heat. If you look on the bottle you can see a splash.

[Shaka]

I have a feeling that the advertisement fits the fragrance.
c

Mandarin Orange Dust:
http://penandfork.com/tips-tutorials...n-orange-dust/

In the background, we can see that he is in a higher state of consciousness.

This fits the frgrance and like a drug it takes you higher tha Dior's Higher