central london, mayfair! but then again, i don't go around sniffing people on the street, don't use public transport (i cycle), don't go to clubs and/or night bars (or any bars, married with 1 small child and another on the way) and usually dismiss what i smell in dept stores as their whole space smells like perfume. i think my observations are based more on the work enviroment and people i work with/for. also, maybe i've become completely anosmic to smells and do not smell anything else but myself. i've had a friend recently visiting from eastern europe and she mentioned that everyone in london smells really nice, wherever you go, being tube, buses or just walking down the street. my reaction to her was: "really???". also, i might be a bit biased as i when i've answered to the question i thought more of men and their daily use of fragrance, rather then women which i've thought as 'normal' to use perfume on a daily basis. hmmmmm... am i contradicting myself??.. alfarom's comment is even more surprising than mine, he lives in italy, i'd have thought everybody uses fragrance as part of their daily beauty routine over there!