Funny you should start this thread tonight; I just had a sniff of my bottle of Kokorico a few hours ago as I wondered why I had only worn it once. Then I remembered... In my opinion this is a very generic fragrance. It brought nothing new with it's release; I for one was expecting much more from this and had it shipped from overseas before general release. It's not that it's bad, it's just a bit boring to my nose and does nothing to excite me. I'd take Le Male over this any day.
Also, there was not a big advertising campaign for this one; in fact it is sitting on the bottom shelf of my local Boots along with the other less popular fragrances that you only know of if you're looking for them. There is no sense of 'pushing' the fragrance (which I hate to be honest!) from the SAs either, I've never once been offered to sample it, though they insist on trying to make me buy Bleu de Chanel every time I set foot in the door!