I used to be really into smelling like laundry detergent...or fabric softner? lol! It wasn't to smell alluring or sexy per se, it was more for the associations I had with the smell of fresh clean laundry. It's nostalgic. It's comforting. It makes me feel good and I liked the idea of being able to amplify that feeling whenever I wanted to so I bought the perfume. I didn't wear it much though and ended up using it mostly to spray my sheets. Go figure. I found the Clean line to smell too synthetic and it gave me a headache. I still love the way fresh laundry smells, just not as a perfume! I'll get my fix from sniffin' actual laundry and that's enough for me. Also I wore Clean when it first came out and I was in my late teens/ early twenties. I think it appeals more to a younger crowd.