Geez, when are the "We love Aventus" T-shirts coming out? To me, it is no better than many other fragrances, In fact, like most Creed's it doesn't have longevity. I think it is a marketing ploy, get people to spritz tons on, carry it in atomizers, and they will be buying 55 gallon drums of the stuff. I would love to sponsor a "blind smell test" of some of the superstar frags vs. the underrated little guys, to see who really comes out on top. I followed a post of a million responses calculating which the better LOT # of Aventus was!!!! If they are so poor in quality control that I have to research a lot # forget it. I challenge each Aventus worshipper to do an HONEST comparison with their second-favorite frag. and ask is it really that much better? You could buy the $420 Flacon from Creed and use it up in a year, or you could buy 3 bottles of a Mona di Orio, Serge Lutens or another niche perfumer for $140 and have them last 5 years.