I own and enjoy a couple of Creeds. In fact, GIT & Aventus are 2 of my absolute favorite frags. From what I've seen on the board, there are several factors why some people don't care for them - inconsistency with their batch variations & longevity issues are 2 common ones, and the overall price they charge in comparison to the quality & these issues. As the only 2 frags I own of theirs I love the smell of & get good projection & longevity with both, I've never had any issues for me to hate on them.
Although, if I purchase either one in the future & get wild inconsistencies from what I currently have, I'll likely not be very happy either. The bottom line is, while a rare few are ok with inconsistencies in products or services, the large majority of the population wants and expects a consistent product & experience for their money....especially when it's supposed to be a premium product or service. Again, just some thoughts & observations & I don't have enough real experience established with Creed to say one way or the other. So far, I've enjoyed my Creed's & found them to be well worth the price I paid (1 from a good walgreen's sale & one from a split here on BN).