Code of Conduct
Results 1 to 40 of 40
  1. #1

    Default New No.5 ad with Brad Pitt

    Well, here it is:

    http://www.youtube.com/watch?v=mGs4CjeJiJQ

    If Chanel ask really nicely, I wonder if Audrey Tautou would come back ?

  2. #2

    Default Re: New No.5 ad with Brad Pitt

    That nearly ranks amongst the CC ones...... Lol....

    Mock serious, gravelly voice INLMSO.....

  3. #3

    Default Re: New No.5 ad with Brad Pitt

    It feels a bit unfinished. I'm wondering why they reused the whole Catherine Deneuve idea, it was great then, but could definitely be more creative this time.

  4. #4

    Default Re: New No.5 ad with Brad Pitt

    Deep. Must buy 2 bottles later lol.

  5. #5

    Default Re: New No.5 ad with Brad Pitt

    Oh, no likey! Was hoping they'd at least wrangle him into a tux. Well, at least my hopes were not high for this ad to begin with!
    The nose wants what it wants!

  6. #6

    Default Re: New No.5 ad with Brad Pitt

    Quote Originally Posted by gandhajala View Post
    Well, here it is:

    http://www.youtube.com/watch?v=mGs4CjeJiJQ

    If Chanel ask really nicely, I wonder if Audrey Tautou would come back ?
    Or, Carole Bouquet.

    Perfume commercials are by and large pretty terrible, but this one is awesome: http://www.youtube.com/watch?v=-HmQWdwZ01M

  7. #7

    Default Re: New No.5 ad with Brad Pitt

    What a terrible advert.

  8. #8
    Moderator

    Redneck Perfumisto's Avatar
    Join Date
    Feb 2008
    Location
    Spiritually, Kansas
    Posts
    13,301
    Blog Entries
    37

    Default Re: New No.5 ad with Brad Pitt

    When I first saw it, my immediate thought was "Oh, no - is it too late to get it back in to the editors? I'm not taking this seriously. It's like a bad joke!" But the second time I saw it, moments later, my reaction was completely different - I felt like it was perfect. I'm sure their focus testing told them the same thing. Chanel would never have let this out unless they were very solid on it. I think this is designed to connect to a very particular demographic, who I would agree are core to the long-term positioning of the scent. Paying the bills and keeping no. 5 in a sweet spot are jobs no. 1 and no. 2.

    I do want to see Brad in his tux at some point, but not yet. I think Chanel has a lot of possibility with Brad Pitt, and they can do some ads that are going to get more kudos from folks like us. I feel like this one is being done very intentionally to get certain potential buyers in front of the scoop, so to speak, as well as to introduce Pitt in a very particular way.
    * * * *

  9. #9

    Default Re: New No.5 ad with Brad Pitt

    I like the ad and have always liked Brad Pitt. The details leave room for interpretation. I think it is a brilliant idea!

  10. #10

    Default Re: New No.5 ad with Brad Pitt

    one of the worst ads i've seen, brad pitt is sleepwalking and is completely misplaced (miscast?), and i like brad pitt. awful idea from chanel.

  11. #11

    Default Re: New No.5 ad with Brad Pitt

    Love to know who the ad agency is. I haven't looked.

  12. #12

    Default Re: New No.5 ad with Brad Pitt

    Well I guess this will help another generation of women purchase Chanel No 5 though Angelina Jolie would have been a better choice.

  13. #13
    Dependent pluran's Avatar
    Join Date
    Mar 2006
    Location
    Pacific Northwest
    Posts
    6,716

    Default Re: New No.5 ad with Brad Pitt

    I don't really care either way. Not into perfume commercials.

    Good idea but Brad Pitt can be as self-conscious as they come. This was one of those times. Awkward and hard to watch. Still, probably a good thing for Chanel.

  14. #14

    Default Re: New No.5 ad with Brad Pitt

    I think they're aiming for divorcees and spinsters who at least own one cat that's called Brad.

  15. #15

    Default Re: New No.5 ad with Brad Pitt

    Quote Originally Posted by Redneck Perfumisto View Post
    When I first saw it, my immediate thought was "Oh, no - is it too late to get it back in to the editors? I'm not taking this seriously. It's like a bad joke!" But the second time I saw it, moments later, my reaction was completely different - I felt like it was perfect. I'm sure their focus testing told them the same thing. Chanel would never have let this out unless they were very solid on it. I think this is designed to connect to a very particular demographic, who I would agree are core to the long-term positioning of the scent. Paying the bills and keeping no. 5 in a sweet spot are jobs no. 1 and no. 2.

    I do want to see Brad in his tux at some point, but not yet. I think Chanel has a lot of possibility with Brad Pitt, and they can do some ads that are going to get more kudos from folks like us. I feel like this one is being done very intentionally to get certain potential buyers in front of the scoop, so to speak, as well as to introduce Pitt in a very particular way.
    Interesting. Although, I don't agree with you. I think we first need to ask: who/what was the focus group? Not all that perfume savvy, I'm willing to bet, at least not in any way that goes beyond being influenced by both a sex symbol—who looks decidedly UNSEXY here—and a name brand that still manages to haul along with it a smattering of cache as a luxury product.

    I tend to believe that for the majority of people, perfume is an aspirational product with really only one purpose. Beyond the medley of notes or whether or not they are artistically constructed or the utilitarian question of whether or not it smells good to our nose, is the hope (conscious or not) that this liquid we are about to spritz on ourselves is going to help make us attractive to the object of our affection, who will at some point put their nose in our hair or against the base of our neck, take a deep whiff, and say, "Wow, you smell good." And then forever associate that smell with us. In other words, people buy perfume because of its potential power to seduce.

    And if this assumption of mine is correct, then this ad fails.

  16. #16

    Default Re: New No.5 ad with Brad Pitt

    Apparently there will be a second part coming out tomorrow.

  17. #17

    Default Re: New No.5 ad with Brad Pitt

    Lets have a perfume game....

    Maybe he is supposed to be advancing on the person watching and getting nearer and nearer because we are meant to be his irresistable kissing recipient because we are wearing no 5..... in the next exciting instalment..... mr Brad....

    1) puckers for a kissy
    2) drops his gaze
    3) drops his kegs
    4) none of the above

    A prize of a random scent sample or decant to the best answer before the second part....

  18. #18

    Default Re: New No.5 ad with Brad Pitt

    His nose looks strange...

  19. #19
    hednic's Avatar
    Join Date
    Oct 2007
    Location
    East of The Mississippi
    Posts
    76,806

    Default Re: New No.5 ad with Brad Pitt

    I didn't find the ad strange at all.

  20. #20

    Default Re: New No.5 ad with Brad Pitt

    I think there was a mix up with his ironing because Brad came out flat and his shirt didn't.
    Chris Bartlett
    Perfumes from the edge . . .

    www.perfumedesigner.co.uk
    Twitter: @PellWallPerfume

    If you are looking for a perfumery consultation I’m happy to quote: if you want free advice, that’s what these forums are for
    You can also join my blog if you wish to ask questions of me.

  21. #21

    Default Re: New No.5 ad with Brad Pitt

    Quote Originally Posted by Chris Bartlett View Post
    I think there was a mix up with his ironing because Brad came out flat and his shirt didn't.
    LOL!

    If you pay particular attention to the final part ("My luck, my fate..."), he looks like he's forgotten his lines and is nonchalantly reading from a prompt card. Utter crap!

  22. #22

    Default Re: New No.5 ad with Brad Pitt

    I work in advertising, and I didn't like the ad. Right down to the black and white, it reminds me of the US version of the Gaultier2 ads with the "I've got to have you" dubbed in (and we all know where that scent is on American shelves today).

    But even though this wasn't up to Chanel's usual ad standards, I do think that it will still sell a lot of No. 5 because of the celebrity factor.
    Celebrating 10 years on Basenotes - and smelling better than ever

    My mission statement: "I am not afraid to keep on living - I am not afraid to walk this world alone."

  23. #23
    Dependent
    Join Date
    Aug 2012
    Location
    killeen texas
    Posts
    1,143

    Default Re: New No.5 ad with Brad Pitt

    it was a terrible ad
    1. Dior Homme Original
    2. Musc Ravaguer
    3. Portrait of a Lady
    4. Noir de Noir
    5. L Instant Guerlain pour Homme Extreme
    6. New Haarlem
    7. Pure Coffee
    8. Blu Mediterraneo Sicilian Almond
    9. Rose 31
    10. Spiritueuse Double Vanille

  24. #24
    Lifelong Sniffaholic
    30 Roses's Avatar
    Join Date
    Oct 2007
    Location
    Connecticut
    Posts
    11,194
    Blog Entries
    7

    Default Re: New No.5 ad with Brad Pitt

    Oh my goodness, I'm still laughing. I hope SNL does a parody of it.


  25. #25

    Default Re: New No.5 ad with Brad Pitt

    ^ What you said 30 R! Though I don't have cable by choice..too much junk on there. Angie Jo doesn't seem Chanel no. 5 to me at all. Like no way. Who then? Who's classy these days? Cate Blanchett? Or how about no celeb at all, just the bottle.
    "One gives freely, yet grows all the richer; another withholds what he should give, and only suffers want." Proverbs.

  26. #26

    Default Re: New No.5 ad with Brad Pitt

    Quote Originally Posted by Ascella View Post
    Apparently there will be a second part coming out tomorrow.
    And here it is :

    http://m.youtube.com/watch?feature=p...;v=9UvVmMamNgE

  27. #27

    Default Re: New No.5 ad with Brad Pitt

    Marginally better.

    - - - Updated - - -

    Quote Originally Posted by Chris Bartlett View Post
    I think there was a mix up with his ironing because Brad came out flat and his shirt didn't.
    Best one yet.....INLMSO

  28. #28
    Ursula's Avatar
    Join Date
    Feb 2010
    Location
    Flushing,NY/USA
    Posts
    724
    Blog Entries
    2

    Default Re: New No.5 ad with Brad Pitt

    This ad is an eye sore. Not good.
    There are no answers, only choices. (Stanislav Lem)

  29. #29

    Default Re: New No.5 ad with Brad Pitt

    Quote Originally Posted by gandhajala View Post
    Less doo-doo-ey. At least there's some connection to the perfume. But they should have just stayed with his voice-over. It's jarring, to move from full color lux gals gazing out at city lights to the Great Unwashed One with his bubblegum mouth delivery.

  30. #30

    Default Re: New No.5 ad with Brad Pitt

    I prefer to have beautiful actresses and models like Kiera Knightley for Madelmoiselle, and Carole Bouquet and Catherine Deneuve for Chanel No. 5. Let Brad shill for Bleu.
    "No sweet perfume ever tortured me more than this." Desert Rose by Sting and Cheb Mami, Album 1999.

  31. #31

    Default Re: New No.5 ad with Brad Pitt



    lol

    Or Another World? Hehe, maybe he did better on the soap.

    "One gives freely, yet grows all the richer; another withholds what he should give, and only suffers want." Proverbs.

  32. #32

    Default Re: New No.5 ad with Brad Pitt

    Tell them Kalli.......

  33. #33
    Dependent fragranceman88's Avatar
    Join Date
    Jan 2011
    Location
    Dundee, Scotland
    Posts
    2,161

    Default Re: New No.5 ad with Brad Pitt

    This is honestly one of the worst frags ads ive ever seen! Utter travesty!

    - - - Updated - - -

    This is honestly one of the worst frags ads ive ever seen! Utter travesty!

  34. #34
    Moderator

    Redneck Perfumisto's Avatar
    Join Date
    Feb 2008
    Location
    Spiritually, Kansas
    Posts
    13,301
    Blog Entries
    37

    Default Re: New No.5 ad with Brad Pitt

    Chanel is all in on the strategy, that's for sure. I opened my Sunday New York Times a wee bit late, today, and the full-page ad on the back of the Styles section is nothing but Brad Pitt, facing away from the camera:


    No 5

    INEVITABLE

    #CHANELN5URTHEBUZZMORECREEDTHANCREED
    * * * *

  35. #35
    Basenotes Plus
    RHM's Avatar
    Join Date
    Oct 2005
    Location
    Saint Louis, MO
    Posts
    3,645

    Default Re: New No.5 ad with Brad Pitt

    I was mildly embarrassed for Mr. Pitt.
    RHM's Vintage, Rare & Pretty Darn Good items on offer: http://www.basenotes.net/threads/380...old-Pour-Femme

  36. #36

    Default Re: New No.5 ad with Brad Pitt

    Did anyone see on Conan where they made fun of it also? It's pretty bad when non-enthusiasts notice how bad it is.

    Anyways, it was the same ad, but instead of Chanel No. 5, the bottle said "Brad Pitt's Nonsensical Ramblings"

  37. #37

    Default Re: New No.5 ad with Brad Pitt

    No 5 is such a well known product worldwide. Why do they need such ludicrous advertising, after all these years ?
    It would be much more tasteful and powerful to show a 5 second macro close up of the No 5 logo with no comentary or music. Just a silent five seconds of that beautiful black and white logo. It would speak volumes.

    ..........Chanel is becoming very tacky.
    Holiday accommodation, (central apartments in Berlin and south of France) offered in exchange for fragrances. Please pm me.

  38. #38
    Lifelong Sniffaholic
    30 Roses's Avatar
    Join Date
    Oct 2007
    Location
    Connecticut
    Posts
    11,194
    Blog Entries
    7

    Default Re: New No.5 ad with Brad Pitt

    The 4 parodies on SNL tonight were fantastic....


  39. #39

    Default Re: New No.5 ad with Brad Pitt

    I am wondering..you think they made it silly on purpose to create buzz? Idk..it's just so bad..how could they not know it's that bad?
    "One gives freely, yet grows all the richer; another withholds what he should give, and only suffers want." Proverbs.

  40. #40

    Default Re: New No.5 ad with Brad Pitt

    You can see some behind-the-scenes photos from the video shoot on the lachanelphile site.

Similar Threads

  1. Article: Chanel tease Brad Pitt No. 5 campaign
    By Grant in forum Article Comments
    Replies: 0
    Last Post: 11th October 2012, 01:38 PM
  2. Article: Brad Pitt new face for Chanel No. 5
    By Grant in forum Article Comments
    Replies: 19
    Last Post: 24th May 2012, 05:43 AM
  3. Brad Pitt new face of Chanel #5
    By knit at nite in forum General Fragrance Discussion
    Replies: 50
    Last Post: 19th May 2012, 09:53 PM
  4. Owen Wilson & Brad Pitt
    By wmim in forum Male Fragrance Discussion
    Replies: 3
    Last Post: 28th November 2011, 06:48 PM
  5. Brad Pitt Hair Products
    By viper15 in forum Men's Grooming
    Replies: 2
    Last Post: 6th November 2006, 09:14 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •