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  1. #1
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    Default Forever Now by Gucci (Museo) - perfumer Lorenzo Villoresi

    From Now Smell This:

    Gucci will launch Forever Now, a new fragrance made for the Gucci Museo (which opened last year in Florence) in collaboration with Italian niche perfumer Lorenzo Villoresi.

    Forever Now is an ‘ode to the Florentine tradition of the Gucci brand’; the notes feature bergamot, mandarin, black pepper, lavender, orange blossom, rose, jasmine, ylang ylang, leather, nutmeg, amber, patchouli, musk, vetiver and Tuscan iris.

    Gucci Museo Forever Now is expected to launch in early 2013; it will be sold at the Museo, at Gucci boutiques and the Gucci website. It will be available in 100 ml Eau de Parfum.


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  2. #2
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    Default Re: Forever Now by Gucci (Museo) - perfumer Lorenzo Villoresi

    Sounds interesting.

  3. #3
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    Default Re: Forever Now by Gucci (Museo) - perfumer Lorenzo Villoresi

    Sounds very interesting. The notes list looks a bit like they're trying to please everybody but sounds interesting nonetheless


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  4. #4

    Default Re: Forever Now by Gucci (Museo) - perfumer Lorenzo Villoresi

    It will be interesting to sample to see how those notes come together when it's released.

  5. #5

    Default Re: Forever Now by Gucci (Museo) - perfumer Lorenzo Villoresi

    Only Lorenzo makes it sound promising.

    Then again we know Gucci targets the mass market.....
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  6. #6

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    Default Re: Forever Now by Gucci (Museo) - perfumer Lorenzo Villoresi

    Quote Originally Posted by hedonist222 View Post
    Only Lorenzo makes it sound promising.

    Then again we know Gucci targets the mass market.....
    I agree that Lorenzo makes it sound interesting, but I haven't been too taken with the recent releases from his own house. I haven't sampled the brand new one yet, though.

  7. #7

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    Default Re: Forever Now by Gucci (Museo) - perfumer Lorenzo Villoresi

    This is apparently out now according to what I saw on Facebook. Has anyone smelled it?

  8. #8
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    Default Re: Forever Now by Gucci (Museo) - perfumer Lorenzo Villoresi

    Must go to florence soon...


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  9. #9
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    Default Re: Forever Now by Gucci (Museo) - perfumer Lorenzo Villoresi

    Would like to get a sample.

  10. #10
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    Default Re: Forever Now by Gucci (Museo) - perfumer Lorenzo Villoresi

    Today I finally had the chance to test the infamous "Gucci Museo" AKA "Forever Now" and....



    First Impressions:

    I guess what I think about it, it's pretty clear from the picture. A spicy (mainly pepper / cardamom / nutmeg) combo built around a (synthetic) woody-oriental structure with subtle floral undertones and the usual green bergamot opening. Before I go on, let me say it smells good but, who is familiar with NU and who is expecting the usual Villoresi's (heavy-handed) hallmark, be ready for a semi-disappointment.

    I'm a big sucker for NU so I can't say I disliked the Gucci but, somewhat, it didn't completely convince me. It's kind of volatile, sort of transparent and has an overall vibe just like if they really tried to couple two axpects that usually belong to completely worlds apart: "Exclusivity" and "Pleasing Everyone". Well, the price is definitely leaning towards the exclusive side of the spectrum at 170 euros for 100ml but the fragrance, while smelling definitely nice, is, in two words, "NU Legere".

    Quick note on the service and distribution: Gucci Museo will be available only at the Gucci Museo in Piazza Della Signoria and in Gucci Flagship Stores around the world. NO SAMPLES AVAILABLE NOW AND NEVER!


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  11. #11

    Default Re: Forever Now by Gucci (Museo) - perfumer Lorenzo Villoresi

    170 euro and no sample? I'll pass

  12. #12
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    Default Re: Forever Now by Gucci (Museo) - perfumer Lorenzo Villoresi

    the far drydown is a lot about vetiver and soft woods...


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  13. #13
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    Default Re: Forever Now by Gucci (Museo) - perfumer Lorenzo Villoresi

    Thanks to Mike for this thread and alpharom for the review.
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  14. #14

    Default Re: Forever Now by Gucci (Museo) - perfumer Lorenzo Villoresi

    Very interesting. Is it unisex?
    Is the juice worth the squeeze?

  15. #15
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    Default Re: Forever Now by Gucci (Museo) - perfumer Lorenzo Villoresi

    Quote Originally Posted by david View Post
    Thanks to Mike for this thread and alpharom for the review.
    Don't get me wrong, mine are just initial impressions. The fragrance is not easy to test because they don't provide samples plus, at the Gucci Museo, SAs follow you step by step and won't leave you alone. Terrible.

    Quote Originally Posted by Scentologist View Post
    Very interesting. Is it unisex?
    absolutely yes....totally.


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  16. #16
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    Default Re: Forever Now by Gucci (Museo) - perfumer Lorenzo Villoresi

    After a succession of bombs and stinkers, Gucci's desperate for a hit. Going back to their Italian roots is probably a good way to start. Perhaps someone here will do a split?
    Currently wearing: Cuoio by Odori

  17. #17
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    Default Re: Forever Now by Gucci (Museo) - perfumer Lorenzo Villoresi

    Quote Originally Posted by Diamondflame View Post
    After a succession of bombs and stinkers, Gucci's desperate for a hit. Going back to their Italian roots is probably a good way to start. Perhaps someone here will do a split?
    hmmmmm, altough definitely smelling nice, I think this is more worthy from a "vintage of the future" perpsective than just for the juice itself...Just my two cents.


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  18. #18

    Default Re: Forever Now by Gucci (Museo) - perfumer Lorenzo Villoresi

    I have to admit that I like the fact very much that some brands release now & then,
    an exclusive scent that's only available in one place, or few stores. It kinda makes me curious.
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  19. #19
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    Default Re: Forever Now by Gucci (Museo) - perfumer Lorenzo Villoresi

    I'm going to Florence this week, looking forward to trying this!
    Hard work never killed anyone, but why risk it?

  20. #20

    Default Re: Forever Now by Gucci (Museo) - perfumer Lorenzo Villoresi

    That's great! Keep us posted and with life pictures please.
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  21. #21
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    Default Re: Forever Now by Gucci (Museo) - perfumer Lorenzo Villoresi

    Oh I don't like Nu, so I'm somewhat disappointed.

    Interesting to hear that Villoresi has done a 'light' fragrance, which is definitely not his style based on his current releases. Hmm...
    "All problems are illusions of the mind."

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  22. #22
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    Default Re: Forever Now by Gucci (Museo) - perfumer Lorenzo Villoresi

    Quote Originally Posted by mikeperez23 View Post
    Oh I don't like Nu, so I'm somewhat disappointed.

    Interesting to hear that Villoresi has done a 'light' fragrance, which is definitely not his style based on his current releases. Hmm...
    Give it a chance, while surely synthetic it's *less* synthetic than NU. Plus, the resemblance is only to a certain extent. "Foerever Now" is overall smoother, more vetiver-prominent (expecially during the final phases) and it completely lacks the incense note...

    BTW, some latest Villoresi such as Mare Nostrum or Theseus are not as heavy as some of his previous works. Piper Nigrum is not heavy either IMO...

    Last but not least, these are my initial thoughts. They're not to be meant as a review so I really don't want to descourage anyone from testing this fragrance. I'm actually thinking I might splurge on a full bottle at some point...


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  23. #23

    Default Re: Forever Now by Gucci (Museo) - perfumer Lorenzo Villoresi

    And there is no way to obtain a sample, correct?
    Is the juice worth the squeeze?

  24. #24
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    Default Re: Forever Now by Gucci (Museo) - perfumer Lorenzo Villoresi

    Not through "official" channels...According to Gucci SAs no samples of Forever Now have been produced...


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  25. #25

    Default Re: Forever Now by Gucci (Museo) - perfumer Lorenzo Villoresi

    Guess I had better star making some friends lol
    Is the juice worth the squeeze?

  26. #26
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    Default Re: Forever Now by Gucci (Museo) - perfumer Lorenzo Villoresi

    I think samples will sooner or later appear. How people who don't have access to Gucci boutiques are supposed to splurge big tickets to buy this blind? In the end, let's not forget it's Gucci we're talking about not Guerlain...


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  27. #27

    Default Re: Forever Now by Gucci (Museo) - perfumer Lorenzo Villoresi

    Malle for Dries, Villoresi for Gucci...hmm, I wonder if we'll see more big names working with designers this year ?

  28. #28

    Default Re: Forever Now by Gucci (Museo) - perfumer Lorenzo Villoresi

    Villoresi had made the odd not-too heavy scent in the past.
    Currently wearing: Exotic by Jimmy Choo

  29. #29

    Default Re: Forever Now by Gucci (Museo) - perfumer Lorenzo Villoresi

    Well, i have to disagree with Alfarom. I love Nu edp, it's one of my favorite scents. This is not Nu edp, this doesn't even come close to Nu edp. I cannot see anything in common to it. If i see something of an specific fragrance, it's Cartier Le Baiser du Dragon, but it's a very faint connection, after hours of evolution on skin, that wouldn't justify comparing the two scents.
    It's very well done fragrance from Gucci, altough it doesn't say exclusive to me. But it does say luxury, from what you would expect Gucci from the pre Frida Gianini era, maybe something between her awful massmarket style and the intense and daring Tom Ford era.
    It has for me a kind of classic leathery aura refurbished. It's doesn't have a rubber leather aroma, or something smoky, but it still smells like expensive soft leather with a sparkling leathery aroma and something that intrigues me, a kind of distant node to a animalic synthetic agarwood note. It' s used in a light way here, but i can get it after it starts to develop on skin, mixed in other woods and spices.
    Some bottles arrived on ebay a time ago for affordable prices, i got mine for 60 dollars and i'm happy with my bargain. I wouldn't have paid what they were askin for it and i had i'd be disappointed with the presentation, which kind of seem poorly executed from the inside part,

    - - - Updated - - -

    Also, it's a kind of false-light fragrance. It tricks you at the opening making you think that it's a citrusy leathery scent. It's not, the two times i sprayed it on my arm just to test the scent just got dominant over the other scent i was wearing after some hours on skin.

    - - - Updated - - -

    If anyone wants one, here is it for 80 dollars at ebay:

    http://www.ebay.com/itm/Gucci-Museo-Forever-Now-3-4-oz-Eau-de-Parfum-/251367263000?pt=fragrance&hash=item3a86a80b18

  30. #30

    Default Re: Forever Now by Gucci (Museo) - perfumer Lorenzo Villoresi

    Quote Originally Posted by rickbr View Post
    Well, i have to disagree with Alfarom. I love Nu edp, it's one of my favorite scents. This is not Nu edp, this doesn't even come close to Nu edp. I cannot see anything in common to it. If i see something of an specific fragrance, it's Cartier Le Baiser du Dragon, but it's a very faint connection, after hours of evolution on skin, that wouldn't justify comparing the two scents.
    It's very well done fragrance from Gucci, altough it doesn't say exclusive to me. But it does say luxury, from what you would expect Gucci from the pre Frida Gianini era, maybe something between her awful massmarket style and the intense and daring Tom Ford era.
    It has for me a kind of classic leathery aura refurbished. It's doesn't have a rubber leather aroma, or something smoky, but it still smells like expensive soft leather with a sparkling leathery aroma and something that intrigues me, a kind of distant node to a animalic synthetic agarwood note. It' s used in a light way here, but i can get it after it starts to develop on skin, mixed in other woods and spices.
    Some bottles arrived on ebay a time ago for affordable prices, i got mine for 60 dollars and i'm happy with my bargain. I wouldn't have paid what they were askin for it and i had i'd be disappointed with the presentation, which kind of seem poorly executed from the inside part,

    - - - Updated - - -

    Also, it's a kind of false-light fragrance. It tricks you at the opening making you think that it's a citrusy leathery scent. It's not, the two times i sprayed it on my arm just to test the scent just got dominant over the other scent i was wearing after some hours on skin.

    - - - Updated - - -

    If anyone wants one, here is it for 80 dollars at ebay:

    http://www.ebay.com/itm/Gucci-Museo-...item3a86a80b18
    I'm interested to try this.

    For some reason it's not getting released here.

    Thanks for your views.

    All perspectives are helpful.
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