I hear two schools of thought on this (I'm getting 30mL blind soon). Some say they love it immediately, while others say it takes several to many wearings to really "get it" Of course, it's possible you just don't really like it. In fact there was one reviewer on YouTube that said he almost swapped it for something else after buying a full bottle for retail, but he was ready to punch his past self for even considering it now that he understands and loves the fragrance.