Seems like every year or so I go through a phase looking for that perfect clean/soapy scent... Usually the standard suggestions are Mugler, Prada Infusion d'homme, OV, Puro Lino, Gendarme or Lutens L'eau.... anything new out there??
Give Dunhill Fresh and Dunhill Pure a try if you haven't already. They are not new scents, but they are certainly fresh/soapy. Very underrated too. Fresh is a bit more generic. Pure is reminiscent of GIT with a more soapy vibe. Also, (although I have yet to try it) Alfred Sung pH is supposed to smell like Irish Spring soap, and be a big time powerhouse. This could be good to have in one's arsenal.. a soapy powerhouse..
My Ultimate Top 5:
Paul Smith Man (2009)
Burberry London (2006)
Prada Amber pour Homme (2006)
Arpege pour Homme (2005)
Tom Ford Grey Vetiver is it for a while... picked up a bottle this weekend. I never really gave it much of a try since the opening always reminded me of the Different Company's Sel De Vetiver (which I already have). After 3 hours GV loses much of its vetiver scent and instead turns into a nice french "milk soap" (like Pre De Provence) skin scent... I like.