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  1. #1
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    Default Cost-Cutting: Sample Vials Replaced With Annoying "Bubbles"

    It seems once again, cost-cutting has taken its toll on the promotional budgets of some fragrance houses. Parlux, among a few others, has moved away from vials and sample sprayers and has increasingly adopted the sample format just one step above those "impregnated clothes" and annoying magazine "scent strips."

    Say hello to the "fragrance bubble," a blister packaged small bubble filled with .4ml of whatever the sample has to offer. No sprayer, no cap, less expense evidently.

    Among the downsides is the fact you are going to end up with .4ml of the sample either on you, on your clothes, or on the floor. Repeat sampling not allowed, unless you get another "bubble."

    It amazes me that fragrance houses continue to alienate potential customers with less and less useful ways to sample a scent before a consumer parts with dozens of dollars on a bottle. The free "duffle bag with purchase," or whatever else they have to throw in after you hand over your credit card, seems to continue only partly abated. But no freebies until you pay.

    That leaves you stuck with the in-store sprayer, although increasingly I am starting to find those are now being kept behind the counter as well due to rampant theft in some places. If I was a retail shopper who had to ferret out an SA and wait for them to find a sample sprayer, I probably wouldn't waste my time on anything except that which I really wanted to sample. That means lost sales.

    I am beginning to wonder if some places even think customers care about the scent when the celebrity endorsement seems to be (in the minds of some) what really counts. After all, would anyone buy most banal fruity florals endorsed by female stars and the latest "fresh aqua" or "clean wood" boredom labeled with the name of music, sports, or movie star "x" if it did not carry a pop culture reference?

  2. #2
    hednic's Avatar
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    Default Re: Cost-Cutting: Sample Vials Replaced With Annoying "Bubbles"

    Quote Originally Posted by dampier View Post
    It amazes me that fragrance houses continue to alienate potential customers with less and less useful ways to sample a scent before a consumer parts with dozens of dollars on a bottle.
    They want you to go straight to the bottle and bypass the sample.

  3. #3

    Default Re: Cost-Cutting: Sample Vials Replaced With Annoying "Bubbles"

    If you have multiple chances to sample, then the likelihood of you realizing it's just not what you're looking for increases.
    Try it once = "Love it...must buy!"
    Try it 4 times = "I liked it..but it's getting old already...maybe it's not worth it"

  4. #4

    Default Re: Cost-Cutting: Sample Vials Replaced With Annoying "Bubbles"

    What do they look like?

    for swap/sale:





  5. #5
    Basenotes Member
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    Nov 2012
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    Default Re: Cost-Cutting: Sample Vials Replaced With Annoying "Bubbles"

    Quote Originally Posted by hedonist222 View Post
    What do they look like?
    Like this:

  6. #6

    Default Re: Cost-Cutting: Sample Vials Replaced With Annoying "Bubbles"

    Quote Originally Posted by Nafi View Post
    Like this:
    I was thinking about the flat bubbles that are glued to paper.
    You can reuse the ones shown in this image. Just snip the corner slightly.

    - - - Updated - - -

    Quote Originally Posted by Nafi View Post
    Like this:
    I was thinking about the flat bubbles that are glued to paper.
    You can reuse the ones shown in this image. Just snip the corner slightly.

  7. #7

    Default Re: Cost-Cutting: Sample Vials Replaced With Annoying "Bubbles"

    Quote Originally Posted by MikeJ View Post
    If you have multiple chances to sample, then the likelihood of you realizing it's just not what you're looking for increases
    Sadly, I think MikeJ nailed it.


    Quote Originally Posted by MikeJ View Post
    Try it once = "Love it...must buy!"
    Try it 4 times = "I liked it..but it's getting old already...maybe it's not worth it"
    Yup. That's exactly what I'd bet their motivation for this change is.
    "Follow your nose. It always knows." -- Toucan Sam

  8. #8

    Default Re: Cost-Cutting: Sample Vials Replaced With Annoying "Bubbles"

    Rather unfortunate. I always test fragrances quite a bit and if I can't then they're not getting my business.

    Although, speaking from a large business stand point I can understand that logic.
    Imagine there were no hypothetical situations.

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