Just for the record, I keep all my Creed's in their boxes, and I bought all of them from authorized dealers, (most from the same Saks, actually) so it was pretty easy to check. Basically, all the boxes are one of two types - the gold lettering with thicker block caps and the "et" located on the bottom line, and the silver lettering with thinner, mixed-case typography and the "et" on the second line.
My guess is that one of the typesetters for one of the two versions "corrected" the copy that they were given. Or it's possible that Creed changed their mind about how they wanted to set the type. Both versions are technically correct. Here's why I think this.
You could use the "et" (and) in either or both of two ways. The first would be to say "of the Emperor Franz Joseph AND of the Empress Sissi of Austro-Hungary". That would be correct because you're saying BOTH the Emperor AND the Empress of The Same Place. The other way to use AND is at the end of a list, for the final member. The gold lettering does it one way, and the silver lettering does it the other way.
They could have done both ways (two instances of "et"), as a third option, but they didn't. Sorry if I'm giving Creed any ideas of how to increase controversy and hype!
You know - what's surprising to me is that
this place doesn't offer fake Creed. They offer fake everything else, but not Creed. Go figure.