I asked to many expert people (and “insiders” ones) to explain some facts about M7, and I received many curious, strange answers.
So I would want to ask your opinions. Here you can read SEVEN questions/affirmations about M7.
If you know someone who is an expert, PLEASE forward him/her this message: it will be interesting to know their point-of-view.
Since beginning, M7 was planned to be a “Masterpiece” in perfumery History, by using very rare and precious substances, mostly natural, with little use of synthetic molecules.
Yves Saint Laurent wanted it to be a real pillar in perfumery, and asked Maison Gucci , the current owner, an help to make the best effort. Unfortunately, it turned in to one of the biggest busts in perfumery, with very poor sales through the years. (True or False? Explain)
The creative aspect of new M7 parfum was on Tom Ford’s hands, who gave instructions for the famous “nude and hairy man” advertisement, too. This was a commercially disaster, because many potential buyers avoided this parfum, fearing to have to do with something of “unpolite” and “pornographic”. M7 was launched in the second half of 2002, and in these months sales were very low. In the whole year 2003, M7 did not ever gained the “20 Top Sellers Male fragrances”, making it a real insuccess. Yves Saint Laurent was not too satisfied with Tom Ford’s creative genius in the field of "Fashion", and when he knew his “Masterpiece parfum” went so poorly, he became so angry that asked Tom Ford to be fired, in 2003. (True or False? Explain)
In an attempt to avoid the complete commercial disaster, during year 2004 M7 parfum was heavily diluted, and many citrus oils were added, creating the “M7 Fresh” cologne. So, M7 fresh is not a new fragrance, but only the original M7, very diluted, without some ingredients (mandrake root and others), and with only a tiny amount of precious Oud oil remained. (True or False?)
During year 2001, Maison Saint Laurent buy a large stock of real agarwood (Oud) oil, at a moderate price, and used it –maybe for the first time at this level- in the M7 formula.
M7 therefore contains big amounts of real agarwood oil. This is noteworthy, because today the Western “oud” fragrances, even the more expensive, use mostly synthetic Oud. (True/ False?)
Mixed in the M7 ingredients, together with the real Oud oil, the synthetic one appears: it’s the molecule 10760E created by Firmenich. It was used to sweeten the real Oud, considered too harsh and “rude” for Western people tastes. The synthetic 10760E Oud “flanks” the real Oud, smoothing it.
At the end of 2007, the original low-priced Agarwood oil stock ended, and only the 10760E molecule was used. This is the famous “reformulated” M7 (years 2008-2010) , a more sweet version of the original (“vintage”) M7. (True / False?)
SIX ( a bit contradictory) .
Twisting and rolling the vintage (=four dark sides) M7 bottles you can see a sort of “fog” or “dust” swirling all over: this is the proof of the real Oud used. The Oud oil is soluble in alcohol; so if you can see the “Oud dust” would mean its concentration is so high that can’t solubilize anymore. If you don’t see the dust in the vintage bottle, it means in that particular batch contains smaller quantities of real Oud, and it solubilizes entirely.(True/False)
During the transition to L’Oreal (year 2007/2008), many things changed: boxes, bottles, ingredients, everything was messed up. It’s possible to find reformulated bottles ( 3 clear sides ) containing the original “real Oud”. (True/False?)
I have an original bottle of M7 that I got cheap off another Basenoter, back when it first came out. He wasn't that fond of it, and nor was I for that matter.
I wear it every now and then when a thread pops up here about how good the vintage version is supposed to be. And I scratch my head.
I suspect that the advertising method and content had little to do with poor sales, rather that the scent just doesn't grab either most males, or the females that buy scents as presents for their males.
I own it the original (not the reformulated one) worth every penny 1 or 2 sprays last 12+ hrs
I have an early vintage bottle and I wonder about it as Renato says. I completely agree with him.
I don't know the answers for sure, however, I doubt any commercial fragrance, even in 2002, contained appreciable amounts of real oud, unless by "oud" they meant "wood" in general, and not the more specific resin from the aquilaria tree. Good real oud is extremely rare and costs a lot, plus it has very variable quality. Likely, they just put a smidgen of the real thing to be able to say that it contained some, then went with (excellent) synthetics.
The perfume failed not because of the advertising (sex is a staple of perfume ads, and that particular one was more chaste than most), but because mainstream taste go in different directions (hospital cleaner marines or heavy gourmands). The later resurgence of oud happened in niche, but mainstream has remained remarkably oud-free.
The vintage M7 is put on a very high pedestal and is a bit on the overrated side. The reformulated version which came in the clear bottle with the red sticker on one side is equally as good, and in fact is a bit smoother, but doesn't get the same love as the old bottle for some reason. (True/False)
"I am a robot and I like cheese"
1. Axe Kilo
2. Lectric Shave
3. Vicks Vapor Rub
4. Febreze Pour Homme
5. Preferred Stock
I bet only 10 or 15 people on the planet know the real answers to any one of those questions.
The questions you ask have real answers somewhere, so in that case I don't understand how we could provide a true/false answer and it also still be an opinion.
M7 is very good. I have the vintage, I've never tried the original. I get no oud. I don't care about the differences between new/old.
The things YSL still has in production are very sad in comparison to what they used to produce: True.
YSL puts out garbage now. Not only did they neuter two of their best fragrances (M7 and Rive Gauche) they charge twice as much for less product.