This is my response when someone says "How can you spend that much on cologne?" Answer is simple, because I can and because I like it. Now when it comes to quality versus the price tag then yes that depends on what you are looking at. While I like Kobe I didn't like it enough to want to spend that much money on it. However I cannot deny the quality in the juice. If I had like it a lot I would have bought it and never thought twice about it.