The type of review I can't stand are the ones that are short sighted and unbending "This frag sucks, only a fool would wear this" it's the same as the type of customer I can't stand, the ones that literally sniff a blotter card for 1/2 second and say "NO". I had one couple where the girl must have tried 15 different frags in about 2 minutes. Sometimes she just sniffed the sprayer and said "no" almost before it got to her nose. It was as if she was trying to show me what refined tastes she had, color me impressed....
I misread the question initially and first thought of an individual reviewer. His verbose reviews sometimes made me worry my eyes were going to get diabetes. They did seem to be rather formulaic as well, "Upon initial application one is treated/assaulted/transported to ..." etc. BUT having said that he was very good at what he did, he was knowledgeable and opinionated and he had his own style that some may have loved and some not, but he was very committed. There were a few times when I was in TJ Maxx and I found myself looking at his reviews, skimming thru the verbiage, to see his opinion. I would love to know what happened to him.