Based on my observation, these are the top 10 fragrances on Basenotes and Youtube that have been hyped the most (often in proportion to people outside of basenotes).

Notice how I said hyped (and not overhyped). All of these fragrances are popular for a good reason (and I like most of them).

Tauer L'Air Du Desert Marocain
Tom Ford Tobacco Vanille
Serge Lutens Chergui
Terre d' Hermes
La Nuit d' L'homme
L'Instant de Guerlain
Angel Men Pure Malt
Dior Homme (Intense)
Creed Green Irish Tweed
Creed Aventus