Good price. You almost never see the Trumper line reduced in price. You usually see that size in the $60 range. Is it a splash or a spray bottle? You'll end up using less if it's a spray. That's a good thing, since their scents often require reapplication after some hours. I love Geo F Trumper colognes but I can't wear most of them anymore because the smell reminds me of an ex girlfriend.
BTW, if you like GFT, this one is also beautiful. It's similar, but stronger. Hasn't been added yet to the BN review section.