Our French BNers should chime in to explain whether the name sounds in French as it does in English. After all, even Victoria's Secret and Agent Provocateur hadn't yet copyrighted the name.
If only it were what it seems ... but Guerlain has long since said goodbye to its animalics, so that the concept lives only in niche offerings like the Le Labo Oud and similar (but I never smelled the mythical vintage Rose Poivree!)
Instead, it "complements lingerie of any kind, and leaves a subtle impression". Question: will it be sold in the lingerie department or next to La Robe Noir?