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  1. #1
    furrypine's Avatar
    Join Date
    Mar 2007

    Default New Icelandic fragrance: Hekla by Gydja

    Not a lot of Icelandic fragrances on the marked, so it's worth noting when a new one comes along!

    Hekla by Gydja Parfum

    "Hekla is a fresh and feminine scent with complimentary undertones of sweet vanilla and wooded forest. Inspired by Hekla, the Queen of Icelandic volcanoes the perfume is made with water from the river Rangá that flows up from the roots of the mighty mountain Hekla."

    "With every bottle comes an authentic lava stone attached to a keychain allowing the wearer to carry the energy and wonder with her, wherever she goes."

    50 ml costs approximately $85.

    When you name a fragrance after a volcano and the bottle is lava red, I'd wish the notes reflected that in some way. I don't associate a woody vanilla with the mighty Hekla. Where is the heat? This should have been a spicy oriental.

  2. #2
    Basenotes Institution sjg3839's Avatar
    Join Date
    Aug 2012

    Default Re: New Icelandic fragrance: Hekla by Gydja

    Have to pass on that one.

  3. #3
    Lean in closer, dear
    Quarry's Avatar
    Join Date
    Aug 2005
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    Default Re: New Icelandic fragrance: Hekla by Gydja

    I agree, furrypine, there does seem to be an identity crisis. Hot lava? Cold stone? River water? Tropical vanilla? Wooded landscape? Too bad.

  4. #4

    Default Re: New Icelandic fragrance: Hekla by Gydja

    Why do these 'fume companies always write such ridiculous copy? Are the budgets so tight they can't afford good copywriters or is the industry just that purple with its prose these days?

  5. #5

    Default Re: New Icelandic fragrance: Hekla by Gydja

    Thank you for posting. The ad image is interesting, but I agree the notes are confused.
    "...put on clothes that are well-scented with incense. Even if you’re somewhere where no one special will see you, you still feel a heady sense of pleasure inside." Things that make your heart beat fast (translated by Meredith McKinney), Sei Shonagon. The Pillow Book.

    "The sunset is deeper and longer. The scent of the jasmine is stronger." Miracles. Pet Shop Boys

  6. #6

    Default Re: New Icelandic fragrance: Hekla by Gydja

    I'm a big fan of Yrsa Sigurdadottir's books, also Sigur Ros! Will sample this frag just for the references alone.

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