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  1. #1

    Default New House: nu_be Launching 5 New Fragrances

    nu_be speaks of the origins of the universe, of that primordial magma that gave birth to the stars, a material still in fusion that harks back to chaos, a state preceding finished form. Something spiritual and cosmic that recalls the uncontaminated matter of the bowels of the Earth. The unexpected experience of an outcrop of pure materials, each hidden within another.

    See more here:
    nu_be

  2. #2
    hednic's Avatar
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    Default Re: New House: nu_be Launching 5 New Fragrances

    Thanks for the info.

  3. #3

    Default Re: New House: nu_be Launching 5 New Fragrances

    "At first glance the packaging does not easy give away any clues on how to open it and is deliberately missing visual markings other than the name of the fragrance.

    nu_be transforms the act of opening the package into a different type of gesture and at the same time demands a brand new sensory attention towards the outer casing of the product, which must be manipulated and transformed. [...] With the design of the nu_be products we therefore find ourselves in the neighbouring territories of performance and art."

    We find ourself in the neighbourhood of art and performance you say? That's so funny, because I happen to know that the darling Mr & Mrs Pretentious live in the same area. I do believe they must be very well acquainted with the makers of Nu_Be.

  4. #4

    Default Re: New House: nu_be Launching 5 New Fragrances

    My interview with Alberto Borri of Nu_be is out now on the Basenotes' home page...check it out here...

    http://www.basenotes.net/content/1807-Nu-be


    Discover my Guest Reviewer Of The Day here

  5. #5
    hednic's Avatar
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    Default Re: New House: nu_be Launching 5 New Fragrances

    Very interesting read.
    Remember that while it is perfectly acceptable to criticize the content of a post - criticizing the poster is not.
    Mean spirited, nasty, snide, sarcastic, hateful, and rude individuals don't warrant or deserve other individuals' acknowledgement or respect.

  6. #6

    Default Re: New House: nu_be Launching 5 New Fragrances

    Antoine Lie is on board, so will be interested in that one at least

    The 'blurb' is very offputting though -- Pretentious? Moi?

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