I think gph ii matches all your criteria. Maybe it's not as affordable as l'homme but its not that much more expensive.
Also, I don't think anyone mentioned dolce and gabbana pour homme. It's around the same price range as l'homme. Versatile as hell, manly, modern, projects and lasts great. What's there not to like. And if you can get your hands on the vintage, even better. In all honesty, I like the new formulation just fine too. It's not my favorite but I think it fits your bill and will cater to the masses.