Creed is not a "con". They have had a few minor QC problems but overall they have done a good job pursuing a luxury brand marketing strategy and it has worked for them. Their growth has been incredibly good over the past 10 years. Think of all the other mens fragrance brands that had a good start in the 1990's and did almost nothing with it. Products are above average, not the best, but they do an acceptable job to gather lots of sales. How many other luxury brands have earned this much discussion and online anxiety about their products? They are doing something right.