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  1. #1

    Default The Independent talks to Olivier Creed

    I have been away for a while trying to fervently consume my vast stash of perfume bottles and samples (my word, the quantity is mindboggling..), but I saw this article online and thought I should share. It contains lots of snippets of Creed information that some of us may have been privy to over the years. If nothing else, its worth looking at because of a new Olivier Creed pic.

    A snippet:

    "Can you imagine," I ask Creed, "coming across Zeste Mandarine Pamplemousse when the only products you knew were things like Old Spice?"

    "Hang on a minute," Creed says. "You know, a lot of those old classics, like Old Spice, were really very good."


    "I think the first real foreign aftershave I remember was Agua Brava, from Puig of Barcelona."


    "Well there again, Agua Brava was very well balanced and carefully produced. It isn't, as you suggest, a luxury product, but you know, naming no names, these days there are some really dreadful fragrances marketed at ridiculous prices, by elitist manufacturers."

    http://www.independent.co.uk/life-st...t-8513595.html
    -

  2. #2
    hednic's Avatar
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    Default Re: The Independent talks to Olivier Creed

    Thanks for the link.

  3. #3

    Default Re: The Independent talks to Olivier Creed

    Yes, yes. Love this item. The honorable Mr. Creed is full of wit and verve. Obviously a knowledgeable chap, with highly refined tastes. British press does stuff like this very well. Love the writer's character and style, too. Thanks for bringing this link back up to the top.

  4. #4

    Default Re: The Independent talks to Olivier Creed

    Thanks folks - I thought Olivier Creeds response when asked about Luca Turin (possibly) dissing him personally was rather respectable.
    -

  5. #5
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    Default Re: The Independent talks to Olivier Creed

    Sensei Master Perfumer Olivier Creed Extraordinaire

  6. #6

    Default Re: The Independent talks to Olivier Creed

    Quote Originally Posted by zztopp View Post
    I thought Olivier Creeds response when asked about Luca Turin (possibly) dissing him personally was rather respectable.
    Exactly - best part of the item, IMO.

  7. #7

    Default Re: The Independent talks to Olivier Creed

    Quote Originally Posted by zztopp View Post
    Thanks folks - I thought Olivier Creeds response when asked about Luca Turin (possibly) dissing him personally was rather respectable.
    Luca who? Lol, I see he mentioned you as well zztopp. He enjoys listening to your soothing voice while driving.

  8. #8

    Default Re: The Independent talks to Olivier Creed

    A nice read. Thanks and hope you come back regularly!
    Is the juice worth the squeeze?

  9. #9

    Default Re: The Independent talks to Olivier Creed

    "We've always had a lot of singers, actors and artists," Creed says. "And perhaps people who are slightly… different. If you wear a Dior product that sells millions of bottles, you're not different – you're the same."

    Douche

  10. #10

    Default Re: The Independent talks to Olivier Creed

    Quote Originally Posted by Scentologist View Post
    A nice read. Thanks and hope you come back regularly!
    Thanks - I am still 7(!!) bottles away from being back regularly
    -

  11. #11

    Default Re: The Independent talks to Olivier Creed

    Good article.

  12. #12

    Default Re: The Independent talks to Olivier Creed

    Quote Originally Posted by alexwagner View Post
    "We've always had a lot of singers, actors and artists," Creed says. "And perhaps people who are slightly… different. If you wear a Dior product that sells millions of bottles, you're not different – you're the same."

    Douche
    Hilariously hypocritical since he boasts about Creed have annual sales of over a million later in the article (and I say that as someone completely neutral in regards to Creed as a company/house).

  13. #13

    Default Re: The Independent talks to Olivier Creed

    Creed made Old Spice?

  14. #14
    treeman5823
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    Default Re: The Independent talks to Olivier Creed

    Quote Originally Posted by zztopp View Post
    "Well there again, Agua Brava was very well balanced and carefully produced. It isn't, as you suggest, a luxury product, but you know, naming no names, these days there are some really dreadful fragrances marketed at ridiculous prices, by elitist manufacturers."
    I smell hypocrisy.

  15. #15

    Default Re: The Independent talks to Olivier Creed

    Quote Originally Posted by treeman5823 View Post
    I smell hypocrisy.
    I'd heard that some customers come to him and have a formula tailor-made for them. It does happen, he admits, looking cagey. "But there's a waiting list." He will offer this service to only half-a-dozen individuals a year. He won't say who the privileged few are, or how much they pay, but Madonna and Gérard Depardieu are believed to have been among them, and the price is rumoured to be in the region of £10,000.

    "Are there any more recent clients you'd like to mention?"

    At this point he becomes positively bashful.

    "Well … Michelle Obama is a regular customer," he says, when pressed. "But then so is Laura Bush."
    And he's calling others elitist HAHAHAHAHAHAHAHA!

  16. #16
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    Default Re: The Independent talks to Olivier Creed

    Quote Originally Posted by Scentologist View Post
    A nice read. Thanks and hope you come back regularly!
    Seconded . You've been conspicuous by your absence - glad to see you treading the boards again.

  17. #17

    Default Re: The Independent talks to Olivier Creed

    I take the interview with a (tiny) grain of ambergris. Seriously, it surprised me to hear that he carries around a handkerchief with patchouli on it, because so few Creed scents have any detectable amount of patchouli in them. However, the most important point I think that should be made here involves the concept of "luxury goods." Creed mentioned the cost of some materials, but one does not need to use those materials in order to create a scent that smells great. If we assume that what he says is true about spending ten times more on materials than many other (and well-known) companies, and leaving aside how much more packaging and other things cost (relative to the cost of the actual liquid inside the bottles), what are we to make of the situation? Some people seem to want to think they are special, so they can seek out his scents that contain these expensive ingredients (again, assuming his claims are accurate). Others (who can barely afford one or two Creed bottles. perhaps), can decide for themselves is this is accurate and if so, it matters to them.

    What I've found, in fact, is that some of these ingredients, if used in large amounts, are actually a distraction, tending to unbalance the composition. Thus, IMO, one needs to discuss the skill of the perfumer, regardless of the ingredient quality. Yesterday I wore the new formulation of Azuree, and just couldn't believe how good it is. I have yet sample a Creed scent that I believe to be as good (I've tried at least a dozen of them), the point being that ingredient quality is only one of several important criteria for assessing a scent. And since he claims not to know who Luca Turin is, this interview seems to confirm something I have thought for a while now, which is that many of these people are rather isolated, and are not really thinking about aficionados when they concoct their potions, though it does seem that they would really like to be able to say that a famous person wears their scents.

  18. #18

    Default Re: The Independent talks to Olivier Creed

    Interesting read.

  19. #19

    Default Re: The Independent talks to Olivier Creed

    Of course he knows who Luca Turin is Bigsly.

  20. #20

    Default Re: The Independent talks to Olivier Creed

    Quote Originally Posted by alexwagner View Post
    Of course he knows who Luca Turin is Bigsly.
    "When I read Luca Turin's book," I say to Creed, "I got the feeling that he dislikes you personally. Have you offended him in some way?"

    "Luca who?" Creed asks.

  21. #21

    Default Re: The Independent talks to Olivier Creed

    Quote Originally Posted by Bigsly View Post
    "When I read Luca Turin's book," I say to Creed, "I got the feeling that he dislikes you personally. Have you offended him in some way?"

    "Luca who?" Creed asks.

  22. #22

    Default Re: The Independent talks to Olivier Creed

    Quote Originally Posted by weylin View Post
    The author gave no indication that it was meant to be sarcastic. Regardless, Creed's emphasis on the quality of certain ingredients rather than other factors suggests that he views his creations as "luxury" (along with his comment about Agua Brava), which is fine, but is not consistent with the aficionado mentality.

  23. #23

    Default Re: The Independent talks to Olivier Creed

    Am I the only one who noticed that Luca Turin posted a comment on that article?

  24. #24

    Default Re: The Independent talks to Olivier Creed

    Quote Originally Posted by Bigsly View Post
    I take the interview with a (tiny) grain of ambergris. Seriously, it surprised me to hear that he carries around a handkerchief with patchouli on it, because so few Creed scents have any detectable amount of patchouli in them.
    first thing that came to mind, given prior descriptions of his habits, was "Olivier is working on scent which contains Geranium, Vetiver, and patchouli", something like a rounder, earthier, more citrusy (it's creed, of course) version of Ropion's Geranium Pour Monsieur.

  25. #25

    Default Re: The Independent talks to Olivier Creed

    Quote Originally Posted by Bigsly View Post
    The author gave no indication that it was meant to be sarcastic. Regardless, Creed's emphasis on the quality of certain ingredients rather than other factors suggests that he views his creations as "luxury" (along with his comment about Agua Brava), which is fine, but is not consistent with the aficionado mentality.
    Wasn't taking a jab at you Bigsly and yes the interview is full of hypocrisy.

    - - - Updated - - -

    Luca Turins reply

    If Mr Creed is a perfumer, I'm a pharmacologist.

  26. #26
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    Default Re: The Independent talks to Olivier Creed

    Quote Originally Posted by treeman5823 View Post
    I smell hypocrisy.
    Yeah, I was thinking the same thing when I read that little tidbit...
    Current Top Favorites:
    1) Portrait of a Lady original formula (EdP Frédéric Malle)
    2) Giorgio for Men vintage/V.I.P. for Men (Giorgio Beverly Hills)
    3) Dia Man vintage edt (Amouage)
    4) Les Nombres d'Or Vetyver (Mona di Orio) - tie
    4) Lalfeorosa (O'driù) - tie

    6) Anat Fritz Original Formula and Classical (Anat Fritz)
    7) Captain vintage (Molyneux)
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  27. #27

    Default Re: The Independent talks to Olivier Creed

    Quote Originally Posted by alexwagner View Post
    Wasn't taking a jab at you Bigsly and yes the interview is full of hypocrisy.

    - - - Updated - - -

    Luca Turins reply

    No offense taken; everyone is entitled to their own opinions.

  28. #28

    Default Re: The Independent talks to Olivier Creed

    Good to see you around here again, zztopp! Wonderful article with pointed digs hitting home runs, lol. Also nice to see Turin posting in the comments section.

    I like Creed fragrance style in general but a good fragrance speaks for itself. I can't believe Oliver Creed still feels the need to rehash the 'fragrance favored by royalty/celebrities' schtick every chance he gets. It's such a turn off. Perhaps that other comment was spot on: bloody snake oil mechant. Lmao.

  29. #29

    Default Re: The Independent talks to Olivier Creed

    Good article, above average company, decent Nose...too bad the freaking Creed Cheerleaders kill it all for me. I'll quietly wear my GIT, and if anyone asks, I'll tell them it's Cool Water...

  30. #30

    Default Re: The Independent talks to Olivier Creed

    Quote Originally Posted by alexwagner View Post
    Wasn't taking a jab at you Bigsly and yes the interview is full of hypocrisy.

    - - - Updated - - -

    Luca Turins reply

    I think it shows the the difference in positive attitude between the two people that Turin chose not to reply to Olivier Creed's request that he would like to meet him but instead chose to post another public snarky comment
    -

  31. #31

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    Ha! Very funny response by Turin. Much of this is regurgitated from an earlier piece 7 or 8 years ago from the same writer. This is not a straightforward and accurate account of an interview.

  32. #32

    Default Re: The Independent talks to Olivier Creed

    I've heard here and there that Bowie apparently wears SMW & apparently Beckham wears Erolfa, but this is the first time i've heard it from the horses mouth so to speak. Thing is, why would he explicitly say those things in an interview published in a national newspaper if they weren't true? It would be very easy for Bowie to refute this or even threaten to take legal action against Creed for using his name like this is he didn't wear SMW. Makes me for the first time think that they're actually probably true.
    Last edited by QWERTYOP; 14th March 2013 at 01:07 PM.

  33. #33
    treeman5823
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    Default Re: The Independent talks to Olivier Creed

    This proves he's a clown:

    "At the beginning," Creed says, "the two smell pretty well identical. But leave the essence on your skin for 10 minutes. The real one will still smell of rose. The second will smell of God knows what."

    Are you kidding? Any perfumer knows that rose absolute doesn't really smell like rose, but, as one friend put it, "rose leather," or rose liqueur. In other words: natural rose doesn't smell like rose. The only way to approximate a real rose smell is through synthetics.

    This interview was thoroughly entertaining the whole way through.

  34. #34

    Default Re: The Independent talks to Olivier Creed

    Quote Originally Posted by treeman5823 View Post
    This proves he's a clown:

    "At the beginning," Creed says, "the two smell pretty well identical. But leave the essence on your skin for 10 minutes. The real one will still smell of rose. The second will smell of God knows what."

    Are you kidding? Any perfumer knows that rose absolute doesn't really smell like rose, but, as one friend put it, "rose leather," or rose liqueur. In other words: natural rose doesn't smell like rose. The only way to approximate a real rose smell is through synthetics.

    This interview was thoroughly entertaining the whole way through.
    This is why Turin knows he's not a perfumer...he doesn't talk like one.

  35. #35

    Default Re: The Independent talks to Olivier Creed

    Until Creed solve the longevity and batch quality assurance issues, I'm happy to leave them be.

    As for the article - an entertaining puff piece.

  36. #36

    Default Re: The Independent talks to Olivier Creed

    Haters gonna hate. All I know is that I get more pleasure from my Creed scents than from any other bottles I have ever owned. I have worn Creed 3 out of 4 days this week, and it has been a good experience each time.

  37. #37

    Default Re: The Independent talks to Olivier Creed

    Quote Originally Posted by alexwagner View Post
    This is why Turin knows he's not a perfumer...he doesn't talk like one.
    The rose question is a lot more complicated than that - you can take into account Rose Absolute, Rose Otto, Rose Absolute synthetics etc.

    BTW how are things with Turin and his startup Flexitral? A quick look at his Twitter account https://twitter.com/lucaturin shows that he's in Greece, looking for a new gig and was turned down at Givenchy. I hope he takes up Olivier Creed on his offer to meet him.
    -

  38. #38

    Default Re: The Independent talks to Olivier Creed

    Quote Originally Posted by zztopp View Post
    The rose question is a lot more complicated than that - you can take into account Rose Absolute, Rose Otto, Rose Absolute synthetics etc.

    BTW how are things with Turin and his startup Flexitral? A quick look at his Twitter account https://twitter.com/lucaturin shows that he's in Greece, looking for a new gig and was turned down at Givenchy. I hope he takes up Olivier Creed on his offer to meet him.
    Did Flexitral go under ?? I was super exited about the concept of new, supra-natural molecules with very similar frequencies and odors to all the limited classics. I assumed flexitral would spawn many new brilliant materials. And did you mean he was turned down at Givenchy or Givaudan ? I always thought he was more on the chemist side than perfumer side of things.

    BTW, wonderful to see you back again dude.

  39. #39

    Default Re: The Independent talks to Olivier Creed

    Quote Originally Posted by DULLAH View Post

    BTW, wonderful to see you back again dude.
    Same here Dullah (and others). In the past eight months I have finished the following bottles

    Santos Concentree 3.4Oz
    Zino Davidoff 3.4oz
    Creative Mare 15ml decant
    Original Cologne 15ml decant
    Chrome 1.7 oz (was quite a challenge..but I powered through the blue liquid..)

    - - - Updated - - -

    Quote Originally Posted by DULLAH View Post
    Did Flexitral go under ?? I was super exited about the concept of new, supra-natural molecules with very similar frequencies and odors to all the limited classics. I assumed flexitral would spawn many new brilliant materials. And did you mean he was turned down at Givenchy or Givaudan ? I always thought he was more on the chemist side than perfumer side of things.
    Givenchy - see his tweet dated March 10 (he also has an image of the letter on the left navigation bar)
    -

  40. #40

    Default Re: The Independent talks to Olivier Creed

    Quote Originally Posted by QWERTYOP View Post
    I've heard here and there that Bowie apparently wears SMW & apparently Beckham wears Erolfa, but this is the first time i've heard it from the horses mouth so to speak. Thing is, why would he explicitly say those things in an interview published in a national newspaper if they weren't true? It would be very easy for Bowie to refute this or even threaten to take legal action against Creed for using his name like this is he didn't wear SMW. Makes me for the first time think that they're actually probably true.
    Read it carefully...the author name-dropped all those names, he wasn't quoting Creed

    - - - Updated - - -

    Quote Originally Posted by ChuckW View Post
    Haters gonna hate. All I know is that I get more pleasure from my Creed scents than from any other bottles I have ever owned. I have worn Creed 3 out of 4 days this week, and it has been a good experience each time.
    Glad your life and well-being is enhanced by the wonderful world of Creed. I enjoy mine also, I just don't swoon and tear off my clothes at the mention of Creed...In fact I wore GIT yesterday, but didn't get light-headed b/c someone famous might also be wearing it.

  41. #41

    Default Re: The Independent talks to Olivier Creed

    Quote Originally Posted by zztopp View Post
    The rose question is a lot more complicated than that - you can take into account Rose Absolute, Rose Otto, Rose Absolute synthetics etc.

    BTW how are things with Turin and his startup Flexitral? A quick look at his Twitter account https://twitter.com/lucaturin shows that he's in Greece, looking for a new gig and was turned down at Givenchy. I hope he takes up Olivier Creed on his offer to meet him.
    Basically I believe Creed make some good fragrances I just don't believe Olivier composes them himself. I'm sure he passes on ideas to the real talent...but a perfumer he is not. He also should think before he speaks...you can't accuse others of elitism then make ridiculous PR claims of your frags being connected to royalty, that you are "different"wearing a Creed frag and making fragrances for Laura Bush and Michelle Obama LOL!
    Last edited by alexwagner; 14th March 2013 at 06:48 PM.

  42. #42

    Default Re: The Independent talks to Olivier Creed

    "naming no names, these days there are some really dreadful fragrances marketed at ridiculous prices, by elitist manufacturers."
    And he said that without a trace of irony?

  43. #43

    Default Re: The Independent talks to Olivier Creed

    That whole article is so horrible that borders on satire.

  44. #44

    Default Re: The Independent talks to Olivier Creed

    Can't believe the interviewer didn't ask him where he harvested his royal pineapples

  45. #45

    Default Re: The Independent talks to Olivier Creed

    Quote Originally Posted by martinijo View Post
    Can't believe the interviewer didn't ask him where he harvested his royal pineapples
    This is why Creed doesn't talk much except for reporters like this that are going to verbally fellate him.

  46. #46

    Default Re: The Independent talks to Olivier Creed

    Quote Originally Posted by alexwagner View Post
    This is why Creed doesn't talk much except for reporters like this that are going to verbally fellate him.
    I've just realised the OP is from USA. I was thinking the article was from the UK's Independent, which is a long way from being elitist.
    I don't know anything about the journal in question, a google search for "USA Independent" doesn't help much, and I'm not that interested.

  47. #47

    Default Re: The Independent talks to Olivier Creed

    It's from the U.K. online version of The Independent, not that I read it these days.

  48. #48

    Default Re: The Independent talks to Olivier Creed

    Quote Originally Posted by lpp View Post
    It's from the U.K. online version of The Independent, not that I read it these days.
    Looks like they sent the wrong interviewer then :-)
    Last edited by martinijo; 14th March 2013 at 07:34 PM. Reason: spelling mistake.

  49. #49
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    Default Re: The Independent talks to Olivier Creed

    Quote Originally Posted by Scentologist View Post
    A nice read. Thanks and hope you come back regularly!
    Ditto. Miss you F!
    "You are here to enable the Divine purpose of the Universe to unfold. That is how important you are."

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  50. #50

    Default Re: The Independent talks to Olivier Creed

    @ martinijo - Or the wrong paper - changed a bit, maybe

    O.P. did well to find it.
    Last edited by lpp; 15th March 2013 at 06:51 AM.

  51. #51

    Default Re: The Independent talks to Olivier Creed

    Puff piece indeed. Where's the beef?

    I thought I read somewhere (probably here on the forums) that the House of Creed did not advertise or did not advertise much. Well... that's exactly what this 'talk to' is. As mentioned above, my guess would be that these kind of HoC pieces have been done before. Same formula: say something about the HoC focus on naturals; say something about the who's who that wear HoC; and say something about the exclusivity of HoC. The schtick doesn't change much does it? Meet the new HoC, same as the old HoC. Hey, free publicity right? Can you blame 'em?

    I think the author totally blew the chance at an interesting interview. Hell, who am I kidding, it very well was all by design anyway. Nevertheless, I shall go on a bit... I'd have thought a good journalist would've asked about: 1) IFRA parameters / EU regulations influence on the house; 2) local and global sales performance and prospects given the economic doldrums; 3) the trouble with sourcing scarce resources (e.g. mysore sandalwood) and what that's meant specifically to the product line; and 4) the trouble with market segmentation, by country, and how they are meeting the challenges brought about through parrallel import/grey market issues... to name but a few topics.

    Not a hater. I dig my OV just fine.

    The mention of ZZTopp within the article itself is quite the kawinkidink, no?
    Simplex Sigillum Veri

  52. #52

    Default Re: The Independent talks to Olivier Creed

    Depth is lacking in our newspapers these days

  53. #53

    Default Re: The Independent talks to Olivier Creed

    Quote Originally Posted by DuNezDeBuzier View Post

    The mention of ZZTopp within the article itself is quite the kawinkidink, no?
    Yes!, and as the responses to the article indicate: meet the new Basenotes, same as the old Basenotes
    -

  54. #54

    Default Re: The Independent talks to Olivier Creed

    Quote Originally Posted by lpp View Post
    Depth is lacking in our newspapers these days
    I just wasted 10 minutes of my life reading that article.
    The comments say it all. Two people bothered to reply to the article, one said "If Mr Creed is a perfumer I'm a pharmacologist".
    The other said "Bloody snake oil salesman."
    Indeed.

  55. #55

    Default Re: The Independent talks to Olivier Creed

    Hehe - Guardian do some good stuff still. Sometimes, not much on scent that I've noticed, although the Edible Deodorant article was interesting recently - link in 'Off Topic' if u want to waste more time

  56. #56
    treeman5823
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    Default Re: The Independent talks to Olivier Creed

    Quote Originally Posted by DULLAH View Post
    Did Flexitral go under ?? I was super exited about the concept of new, supra-natural molecules with very similar frequencies and odors to all the limited classics. I assumed flexitral would spawn many new brilliant materials. And did you mean he was turned down at Givenchy or Givaudan ? I always thought he was more on the chemist side than perfumer side of things.

    BTW, wonderful to see you back again dude.
    Flexitral has been out of business for a few years now. To answer the second part of your question, Luca didn't apply to Givenchy, but the company sent him a rejection letter anyway. Pretty funny.

  57. #57

    Default Re: The Independent talks to Olivier Creed



    Quote Originally Posted by zztopp View Post
    Yes!, and as the responses to the article indicate: meet the new Basenotes, same as the old Basenotes

    So, I'm most curious about your self-imposed sabbatical. Do tell. I see you've killed off 5 and mention having a few more to go before apparently reaching an acceptable punshment level for some sort of deadly sin. (?) hehe

    - - - Updated - - -

    Quote Originally Posted by treeman5823 View Post
    Flexitral has been out of business for a few years now. To answer the second part of your question, Luca didn't apply to Givenchy, but the company sent him a rejection letter anyway. Pretty funny.
    I NEVER lol. I just lol'd.
    Simplex Sigillum Veri

  58. #58

    Default Re: The Independent talks to Olivier Creed

    "I have never pursued wealth for its own sake. Creed fragrances are cheap, frankly." (The average retail price for a bottle is £145.) "If I aimed for the same profit margins as some of the famous fragrance houses, who pay a tenth of what we do for raw materials, we would have to charge 10 times the price they do. But we aren't 10 times as expensive as them, or anything like it."

    Mr. Creed advances the idea that his fragrances are, "frankly," cheap. He's undercharging us, possibly out of the goodness of his heart.

    Would somebody more professional than us, simple perfume lovers, offer an articulate/detailed commentary on that bold assertion?

  59. #59

    Default Re: The Independent talks to Olivier Creed

    Quote Originally Posted by lpp View Post
    Hehe - Guardian do some good stuff still. Sometimes, not much on scent that I've noticed, although the Edible Deodorant article was interesting recently - link in 'Off Topic' if u want to waste more time
    No thanks :-)

  60. #60
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    Default Re: The Independent talks to Olivier Creed

    His total lack of sense of humor is the only thing that worries me (let the mountain sky station pull over aside). Also Turin answered in an acrid way.

    Regardless of all, Aventus has a very good vibe
    .
    Last edited by Papi Le Bon; 14th March 2013 at 09:43 PM. Reason: better looking of the post!

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