Fashion brand Elvis Jesus will launch their debut fragrances, Elvis Jesus for Him and for Her, in April.
"Each of our fragrances embraces the deviant ethos of the brand, with each bottle cleverly encased in a bootleg fashion, buried within the pages of a ‘book’–a nod to the origin of the brand’s namesake."
"Elvis Jesus For Him is a masculine earthy citrus scent that precludes the lingering masculine notes of cedar, vetivert and sensual woods leave a long lasting, seductive impact.
Elvis Jesus For Her opens with a fresh burst of uplifting grapefruit, cherry, and peppermint blended with the woody backdrop of nutmeg that develops into an innately feminine rose, jasmine and cinnamon–evocative of a glamorous bygone era."
I don't see a particularly "deviant ethos" happening here The notes are fairly standard and the bottle concept isn't great. They get plus points for the book-packaging though.
1.Prevent from happening; make impossible.
2.(of a situation or condition) Prevent someone from doing something.
prevent - debar - hinder - exclude - avert - prohibit
Interesting tactic - Describing a scent by what it doesn't have/do. Not really deviant though.