Rich people that pay for them.
if niche perfumers and well known houses like Creed make their fragrances from only "the best" ingredients or natural sources how is it that C.C. is so much more expensive?
thanks ahead of time for any positive input!
sent via commodore 64
*explore your world on a bicycle*
Rich people that pay for them.
I'm guessing this has something to do with it. (Taken from their website)
"In 1999 Clive Christian took the reins to one of the oldest British Perfume Houses, The Crown Perfumery, first made famous 135 years ago when it was uniquely honoured by Queen Victoria with the gift of her crown as a symbol of utmost quality and British excellence."
A really big ego?
Visit my huge swap page: http://community.basenotes.net/showthread.php?t=211135
Or visit my Sales page: http://community.basenotes.net/showthread.php?t=211407
Samples, etc. for Sale at my Crystal Flacon page: http://flacon.ambaric.net/viewtopic.php?t=282
My fragrance blog: http://bigslyfragrance.wordpress.com/
Image and marketing.
Tell people convincingly enough that something is extremely precious and valuable and you will get an audience that believes it and is willing to pay for it. Simple as that.
You'd do well just to trust your nose if possible. Pretty much all perfume marketing about "the best" ingredients and "natural" is total nonsense.
Current Top Favorites:
1) Portrait of a Lady (EdP Frédéric Malle)
2) Giorgio for Men vintage (Giorgio Beverly Hills)
3) Dia Man vintage edt (Amouage)
4) Les Nombres d'Or Vetyver (Mona di Orio) - tie
4) Lalfeorosa (O'driù) - tie
6) Anat Fritz Original Formula and Classical (Anat Fritz)
7) Captain vintage (Molyneux)
8) Tzora (Anat Fritz)
Well the truth is he puts diamonds etc on the bottles. That are usually the ones you see as the world's most expensive perfume in the world. The normal bottles are no more expensive than say Creed.
Old Clive is really a kitchen designer, so plumbing is a big money maker.
And for destroying Crown Perfumery, he should have been horse whipped
It is all about marketingositioning and branding. If they want to be ultraniche or mainstream and the price has to reflect that. Make sure to trust your nose and only buy what you like
I agree that it's marketing and image. I sampled some at Bergdoff Goodman and can't see any justification for the exorbitant prices.
You can ask same question for Roja Dove perfumes,
They are ridiculously more pricy than Clive
take Diaghlieve for example, it is £ 750!
I believe that certain ingredients
cost more than other e.g. Rose De Mai
so Niche brands stay away from them
pple like us willing to pay the price
I never question the pricing model any product follows. It is usually a matter of supply/demand. Most manufacturers (regardless of product) try to maximize profits. That is the goal. And it should be.
However, in some cases (oftentimes with restaurants) the price is set at a higher point than a profit maximization goal would dictate. This is done to create exclusivity. Restaurants may to it to keep the "common folk" out so celebrities can eat in peace without people constantly nagging for autographs, etc. Clive Christian probably does it to distinguish itself from the rest of the fragrance industry. That becomes a marketing tool. It says right on the bottle of #1 "THE WORLDS MOST EXPENSIVE PERFUME". If they didn't keep the price higher than everyone else, they would have to change their bottle, and lose that sense of exclusivity.
It is all marketing and positioning of the brand image. CC wants to be known as "the best" so charging less than the highest prices would defy the self created story of his brand. So he needs for prices to be on the upper end of what is doable in the luxury high end category. Fortunately for Clive Christian Perfumes, the last three scents introduced (X, C, V) have moved their product quality towards better than average and improving with each entry. You can only live on marketing hype for so long before customers want you to "walk the talk". They are starting to do that. Are they worth it? Only if you are comfortable paying lots of money for stuff.
Idiots who are prepared to pay for them.
I think it's pretty telling that Clive Christian advertises itself as making the most expensive cologne in the world. Not the best, not the highest quality . . . the most expensive. That pretty much sums it up.
Current Top Five:
1. Creed Green Irish Tweed
2. Tom Ford Neroli Portofino
3. Hermes Concentre d'Orange Verte
4. Bond No. 9 New Haarlem
5. Creed Original Vetiver
There is an excellent book by Michael Treacy & Fred Wiersema called The Discipline of Market Leaders. I was a marketing guy for most of my career and this book describes the challenge that marketers have when creating a brand and product strategy. There are three primary approaches to a product market that successful products can take. The three approaches are:
(1) Operational Excellence = low price and low cost to produce products. This is the Wal-Mart version of product supply for fragrances is the lower end of the spectrum on price with profits from lowering costs of production or distribution on much higher unit volumes.
(2) Product Leadership = High value of product for a reasonable price. This is the value perspective which encompasses almost all designer brands and many niche brands of fragrance. High perceived value of product is expected for a fair price. Profits come from volume of sales at reasonable margins.
(3) customer intimacy = products that offer a very special service for a narrow market that does include high end luxury. High quality and/or high service quality for a high price. High price is expected in this strategy. Profits come from high margins and high mark up with lower unit volume of sales.
Confusion between these types of approaches are the reasons that many product lines fail. There are plenty of customers in each of these strategy areas, but the challenge is to figure out which strategy you are appealing to and stay with it. Also, not clearly describing the advantages provided to supply that strategy is another reason for failure. For instance, if an upper end product line that is pursuing a very special unique "customer intimacy" approach, such as Creed, decides to make more profit by achieving some operational efficiencies by using cheaper materials then they will confuse their customer base and start to lose them. Staying true to your strategy is essential and having higher prices is essential for Clive Christian strategy to work, but also it is important that they deliver a unique quality service and product for their customers. Are they worth it? Not if you are not one of their target customers.
Last edited by Buzzlepuff; 29th March 2013 at 02:33 PM.
I will need Buzzlepuff on my admin if I ever enter this arena
Is the juice worth the squeeze?
It's the name.
I think its high quality but not for the price. I love V but even though quality is detected, it can have a slight synthetic feel as well much like MJ Bang. I love the cedar but detect Iso E Super and for this, I prefer Molecule 01.
Is the juice worth the squeeze?
The few Clive Christian scents I've smelled, smelled pretty darned good to me.
All the "marketing and image" comments above may be correct, but the fact is marketing and image won't work if the underlying product isn't any good - be it expensive cars, restaurants or perfumes.
Because of the ingredients that they claim is in the fragrance?
My Top 10
1. Amouage Homage Attar
2. Serge Lutens - Muscs Koublai Khan
3. YSL M7
4. Serge Lutens - Ambre Sultan
5. Chanel Egoiste
6. 24 Gold by Scentstory
7. Amouage Epic Man
8. Amouage Jubilation XXV
9. Bond No. 9 New York Oud
10. Serge Lutens - Chergui
"A beautiful fragrance to the nose is like good jazz music to the ears, great food to the mouth, and Megan Fox and Jessica Alba to the eyes..."
A FOOL AND HIS MONEY WILL SOON PART
“And he said unto them, Take heed, and beware of covetousness:
for a man's life consisteth not in the
abundance of the things which he possesseth.”
Perfumes are like a religion:-) you choose what to believe in:-) ........very few now days use all naturals, or predominantly naturals, you can notice those if they smell weird, like not perfumed up:-) ...they smell and don't feel like proper perfume...and many that smell 5 times better, and awesome, are some good vintages lol
This house...smells like using nice ingredients...but that should be amouage price range!
Its all about marketing and premium pricing. Check out the story behind Grey Goose for another example.