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  1. #1

    Default New line from Ireland: ROADS fragrance house launching 10 fragrances

    New house ROADS is launching in January 2014. The heir to the Ryanair fortune is investing in a fragrance house. ROADS will be launching 10 fragrances in 2014. And this is not just about fragrances, oh no, it's a "lifestyle brand" consisting of three companies: a publishing house, a fragrance house and a film production company.

    roads_clockwork.jpg

    From the site:
    The company is based in Dublin, Ireland, and is founded and operated by Danielle Ryan. Danielle’s family are the founders of a number of aviation companies, including Ryanair. ROADS Fragrance boasts an eclectic mix of ten eau de parfum fragrances to interest and delight a new generation. Working closely with a world-renowned perfumery, Danielle developed the fragrances by using various inspirations: places, people, memories, specific eras, emotions, experiences and art.
    --------------------------------------------
    roadswhite-noise.jpg

    Most of them are feminine/leaning feminine. Only one with oud! : Harmattan.

    They sound okay but it's nothing we haven't seen before, only this line will probably have a massive marketing budget behind it. And it's going to be a luxury line, despite the austere packaging. It does look like something you'd find in the bath room of a 5 star hotel. Will they be sold on Ryanair? (The most god awful airline in the world).

    Supernova
    Top: Pettigrain, bergamot, grapefruit, limeleaf and juniper berries
    Middle: Cognac, ginger and cardamon
    Base: Cedarwood, oakmoss and amber

    roads_supernova.jpg

    Neon
    Top: Nutmeg and cinnamon
    Middle: Heliotrope, wild iris and vanilla
    Base: Blend of woody aromatics

    White Noise
    The static calm of white noise inspires a sense of stillness and reflection.
    Green apple, lemon balm, mandarin and grapefruit
    Middle: Iris, violet leaf, heliotrope, tuberose , jasmine blossom and old rose
    Base: Cedarwood, sandalwood, leather amber and vanilla

    This Weekend
    Top: Mandarin and bergamot
    Middle: Wild jasmine
    Base: Sweet vanilla, amber, musk and patchouli

    Harmattan
    The scent of the wind as it crosses the Sahara desert.

    Top: Lavender
    Middle: Vetiver, oud, saffron, black pepper, tuberose, rose and ylang ylang
    Base: Sandalwood, bourbon, tonka bean, frankincense, patchouli and myrrh

    Graduate 1954
    This represents the woman who, as a result of the limited freedoms offered to her, had to use her femininity and elegance to achieve her goals. Strength through femininity.
    Top: Tuberose, frangipani, old rose and heliotrope
    Middle: Mandarin, muget and clove
    Base: Green moss, cedarwood, virginian sandalwood and patchouli

    Bitter End
    Wild grasses, cooling mints and wet bracken
    Middle: Fig leaf, olive and wild thyme
    Base: Oakmoss, violet leaf and vetivert

    And also:
    Clockwork
    Cloud 9
    Lights

    You can see all the fragrances here: http://www.roads.co/fragrance/category/perfumes

    Source: www.roads.co
    "The cure for boredom is curiosity.
    There is no cure for curiosity."
    - Dorothy Parker

  2. #2

    Default Re: New line from Ireland: ROADS fragrance house launching 10 fragrances

    Thanks for posting, furrypine - as they're hand made in the U.K. & there doesn't seem to be an excess of pink pepper, have signed up for the newsletter!

    There's a Home fragrance collection to follow next autumn, according to the website.

    At least they should be able to ship them....

  3. #3
    hednic's Avatar
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    Default Re: New line from Ireland: ROADS fragrance house launching 10 fragrances

    Thanks for the info on this new line!
    Remember that while it is perfectly acceptable to criticize the content of a post - criticizing the poster is not.
    Mean spirited, nasty, snide, sarcastic, hateful, and rude individuals don't warrant or deserve other individuals' acknowledgement or respect.

  4. #4

    Default Re: New line from Ireland: ROADS fragrance house launching 10 fragrances

    Thanks for the info.

  5. #5

    Default Roads - anyone?

    Has anyone tried any of these yet?

    http://roads.co/fragrance/category/perfumes

    They seem to have a 'mobile venue' as shown in the Blog.

    There is an article here.

  6. #6
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    Redneck Perfumisto's Avatar
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    Default Re: New line from Ireland: ROADS fragrance house launching 10 fragrances

    Cool video on the blog!


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  7. #7

    Default Re: New line from Ireland: ROADS fragrance house launching 10 fragrances

    Just saw that they're available at Barney's in Boston. I sense a road trip in my very near future! A few of these, in particular Supernova, Harmattan and Clockwork, sound *right* up my alley... Looks like 50 ml retailing for $155.
    It’s thought that people who hope too much will just waste their life away and never get down to doing any real work. They’re confusing Hope with Wish, its lazy cousin... When Wish whispers, “Something is just around the corner,” what comes or not is never what was wished for. When Hope whispers “Something is just around the corner,” something always is. -- Charlie Elberson

    My sale thread has some of my underappreciated fragrances looking for a good, new home...

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