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  1. #1
    Ursula's Avatar
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    Default Not a number - in order to be interested, I need a name.

    In order to be interested, to sniff or to buy, I need a name.

    Not a number. See this link
    http://olfactoriastravels.com/2013/1...nch-in-zurich/
    describing the line of Terroir perfumes. It is not very tempting to choose a bottle with a number. The scarves would have been most interesting in the exhibition. In the replies most everyone mentioned the scarves. Why? Because they were visual. To find out where your perfume is located, one has to consult the map??

    Maybe it is not too late to update the Marketing. Just add a name and in parentheses put the location. Then the concept is preserved and the customer does not have "to work so hard".

    A label (name) should draw the prospective buyer IN, a number does not do it. (I did recently a course of statistics and the numbers Sigma this, Sigma that ... bored me to death.) Perfumes are fantasy items. They need poetic names.

    Moreover, (the worst is) that not many people know that Terroir in this context means territory. Only winemakers may be familiar with that. So, at first blush, the French word Terroir is too close to the English word "Terror" = fear and that might make an unfortunate association. It's possible.
    Sorry.
    There are no answers, only choices. (Stanislav Lem)

  2. #2

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    Default Re: Not a number - in order to be interested, I need a name.

    If only Chanel had taken that advice, they might have sold more bottles

    Also, you may want to give people more credit. People who are not wine aficionados can certainly understand what "terroir" is! But I agree that some people may make the wrong association.
    Currently wearing: Shalimar by Guerlain

  3. #3
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    Default Re: Not a number - in order to be interested, I need a name.

    Thanks for the info., Ursula!

    They seem to have 'subtitles' below the names on the website, although typing those out would possibly take as long as typing out the various map co-ordinates!

    Quote from website:-

    14°S 48°E
    Das Vertrauen in das Unbekannte, 50ml

    44°N 03°E
    Mystic violet hills, 50ml

    38°N 16°E
    Die Flucht aus der geliebten Tradition

    04°N 74°W
    Dancing in paradise garden

    46°N 08°E
    Swiss mountain cowboy, 50ml

    No sample options that I could find.
    Last edited by lpp; 10th December 2013 at 01:16 PM.

  4. #4
    Ursula's Avatar
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    Default Re: Not a number - in order to be interested, I need a name.

    I don't say that it is not an interesting concept. Except that the prospective customer has to work too hard. Mass advertising, by comparison, just throws the fragrance at you. Paired with a celebrity photo. Here, by fault of insufficient marketing, a perfectly valuable line could remain unnoticed. Word of mouth would help. For that, they ought to offer samples.

    There is so much competition in today's perfume market sphere, that strategic marketing is paramount to success.
    There are no answers, only choices. (Stanislav Lem)

  5. #5
    Basenotes Junkie Trilby Lark's Avatar
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    Default Re: Not a number - in order to be interested, I need a name.

    I think it's clever. I enjoy a puzzle that makes me think, research and learn. Fragrance naming is mostly poetic and evocative. But there's also the Lab approach that uses numbers pertaining to chemistry or other obscure references. It's all good!

  6. #6
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    Default Re: Not a number - in order to be interested, I need a name.

    Ursula, l agree with you. This is the reason l am not interested in lines such as Biehl Parfumswhatevertheirnameis; numbers are just completely uninspiring to me.

    And l thought "terroir" meant "terror", too.
    "What is this secret connection between the soul, and sea, clouds and perfumes? The soul itself appears to be sea, cloud and perfume..." - from Zorba the Greek by Nikos Kazantzakis.

  7. #7

    Default Re: Not a number - in order to be interested, I need a name.

    Quote Originally Posted by Ursula View Post
    Moreover, (the worst is) that not many people know that Terroir in this context means territory. Only winemakers may be familiar with that. So, at first blush, the French word Terroir is too close to the English word "Terror" = fear and that might make an unfortunate association. It's possible.
    Sorry.
    An aside: I was a talk with John Steele (aromatics guys) not too long ago and kept on using that term over and over. He was describing it as both aesthetic headspace, but also referencing the wearers skin as part of the territory.

  8. #8

    Default Re: Not a number - in order to be interested, I need a name.

    I think they've shot themselves in the foot. With names like that, there's just no way to have a conversation about them. Isn't word of mouth important to a perfume? There won't be a single mouth saying these names or anyone even typing them. Such a shame if the scents are good.

  9. #9
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    Default Re: Not a number - in order to be interested, I need a name.

    If they're good there'll be a load of copy/paste going on here!

  10. #10
    Ursula's Avatar
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    Default Re: Not a number - in order to be interested, I need a name.

    Numbers vs. Names -

    They are just so uninspiring. There is the name, "La Route d'Emeraude" and fantasy begins. Of course, it is just a label stuck to a gorgeous jasmine scent, but the brain likes to dream instead of analyze. The brain works visual. Colors, places. What can you visualize with a set of humbers?

    The set of MDCI Paris Perfumes were numbers before names were assigned. Now we have, "Enlevement au Serail" (look at that!), "Promesse de l'aube" (morning), "Vepres Siciliennes" (Italian Opera). Inside the bottles is just juice, it is the fantasies that make the scents appealing.

    These were the codes: Le Rivage des Syrtes / PdN1
    Rose de Siwa / FK2
    Enlevement au Serail / FK3
    Promesse de l'aube / FK1

    Does anyone know what these codes stand for?
    Last edited by Ursula; 10th December 2013 at 05:30 PM.
    There are no answers, only choices. (Stanislav Lem)

  11. #11

    Default Re: Not a number - in order to be interested, I need a name.

    Interesting. I've actually bought two of these. The names certainly didn't hurt.

    Quote Originally Posted by Ursula View Post
    Numbers vs. Names -

    They are just so uninspiring. There is the name, "La Route d'Emeraude" and fantasy begins. Of course, it is just a label stuck to a gorgeous jasmine scent, but the brain likes to dream instead of analyze. The brain works visual. Colors, places. What can you visualize with a set of humbers?

    The set of MDCI Paris Perfumes were numbers before names were assigned. Now we have, "Enlevement au Serail" (look at that!), "Promesse de l'aube" (morning), "Vepres Siciliennes" (Italian Opera). Inside the bottles is just juice, it is the fantasies that make the scents appealing.

    These were the codes: Le Rivage des Syrtes / PdN1
    Rose de Siwa / FK2
    Enlevement au Serail / FK3
    Promesse de l'aube / FK1

    Does anyone know what these codes stand for?

  12. #12

    Default Re: Not a number - in order to be interested, I need a name.

    Quote Originally Posted by lpp View Post
    If they're good there'll be a load of copy/paste going on here!
    Good point, but how will they advertise? It will be interesting to see. Some options aren't available to them. Marilyn never would have said, "I go to bed in 14°S 48°E."

    OTOH, they've already got us talking about them, haven't they?

  13. #13
    kumquat's Avatar
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    Default Re: Not a number - in order to be interested, I need a name.

    I agree with Ursula, the French word 'Terrior' is a deal-breaker. What were they thinking? Plus, the numbering thing is a crashing bore. Zzzzzz Wake me when it's over.
    Currently wearing: Aperçu by Houbigant

  14. #14
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    Default Re: Not a number - in order to be interested, I need a name.

    These were the codes: Le Rivage des Syrtes / PdN1
    Rose de Siwa / FK2
    Enlevement au Serail / FK3
    Promesse de l'aube / FK1

    Does anyone know what these codes stand for?
    I don't know, but on the evidence I guess that PdN is Patricia de Nicolaï, and FK is Francis Kurkdjian.
    Behemoth cut a slice of pineapple, salted it, peppered it, ate it, and then tossed off a second glass of alcohol so dashingly that everyone applauded.

  15. #15
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    Default Re: Not a number - in order to be interested, I need a name.

    Quote Originally Posted by ScentFan View Post
    Good point, but how will they advertise? It will be interesting to see. Some options aren't available to them. Marilyn never would have said, "I go to bed in 14°S 48°E."

    OTOH, they've already got us talking about them, haven't they?
    If they wished to advertise, it wouldn't be difficult to make up a pretty interesting campaign based on the concept, which is unusual.

    And yes - we are so it's not such a failure

  16. #16
    zatarain's Avatar
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    Default Re: Not a number - in order to be interested, I need a name.

    Quote Originally Posted by Ursula View Post
    ...
    A label (name) should draw the prospective buyer IN, a number does not do it. (I did recently a course of statistics and the numbers Sigma this, Sigma that ... bored me to death.) Perfumes are fantasy items. They need poetic names. ...
    That is a bit of a disservice to people who are interested in symbols, math, geography and a number of other abstractions.

    Some people find the histrionics of some "poetic" perfume names to be wearying and repetitive.

    In this case, I'm of the opinion that it would be nice to have the geographical location as a subtext, simply to make it easier to discuss the fragrance. But the use of coordinates as names would not put me off the fragrance in and of itself.
    Behemoth cut a slice of pineapple, salted it, peppered it, ate it, and then tossed off a second glass of alcohol so dashingly that everyone applauded.

  17. #17

    Default Re: Not a number - in order to be interested, I need a name.

    Quote Originally Posted by ScentFan View Post
    Good point, but how will they advertise? It will be interesting to see. Some options aren't available to them. Marilyn never would have said, "I go to bed in 14°S 48°E."

    OTOH, they've already got us talking about them, haven't they?
    Maybe she goes to bed in Madagascar?


    I love cartography and numbers. And they are all natural? I am interested! But I find the flacons too cool.
    I can imagine what fun it must be thinking out such a concept; the locations, collages, descriptions, scarfs. Which is all happening on the website. But when I look at the bottle again it appears forlorn. Kind of an aesthetical outsourcing, a detached design. Very modern but not very sensual.
    But I am curious. As soon as sample sets are available, I'll get one. And if the printing quality of the scarfs looks convincing I am tempted to get one, too.

  18. #18
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    Default Re: Not a number - in order to be interested, I need a name.

    The various perfumers are named on the website.
    http://www.richardluescherbritos.com/collection.html

  19. #19
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    Default Re: Not a number - in order to be interested, I need a name.

    Quote Originally Posted by kumquat View Post
    Plus, the numbering thing is a crashing bore. Zzzzzz Wake me when it's over.
    Exactly!
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  20. #20

    Default Re: Not a number - in order to be interested, I need a name.

    Scarf just reminds me of the classic Hermes one. Not sure if the numbers are such a bad idea (Swiss mountain cowboy..).

  21. #21
    kumquat's Avatar
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    Default Re: Not a number - in order to be interested, I need a name.

    I went to the 'store' website. Can't understand it. If they want to sell something they'd better get more specific.
    Currently wearing: Aperçu by Houbigant

  22. #22
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    Default Re: Not a number - in order to be interested, I need a name.

    Just click on a product to go to the page where there are tabs to read the description & perfumer details.
    http://richardluescherbritos.ch/collection.html

    Then there is the store
    http://richardluescherbritos.ch/epag...rroir_Perfumes

    ...which is admittedly a little clunky at the moment!
    Last edited by lpp; 11th December 2013 at 09:14 PM.

  23. #23
    kumquat's Avatar
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    Default Re: Not a number - in order to be interested, I need a name.

    Hmmm, all in German and where are the scarves you speak of? I don't see the notes either. Very un accommodating.


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  24. #24
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  25. #25
    kumquat's Avatar
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    Default Re: Not a number - in order to be interested, I need a name.

    Still wacky. All German except titles. I don't want to work this hard to spend money on fumes. Where do you even find this obscure stuff? (I don't mean to be difficult). Just think their business model is wonky. IMO


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  26. #26
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    Default Re: Not a number - in order to be interested, I need a name.

    Yes, kumquat - I hope they sort out the website a bit - it's not the easiest in the world to navigate!

  27. #27
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    Default Re: Not a number - in order to be interested, I need a name.

    Numbers. Yeah. I have no reason to mind that in principle, but in practice it makes talking about them difficult I find. Take the Histoires de Parfums. A really great range but I can never remember my Mata Hari's from my Casanova's from my Jules Vernes if I just use the dates.....AND I missed a L'Artisan that I really like in a sale once becuase I couldn't remember if Numero 8 was the one that I really liked, or was it 7, or 9?. By the time I had looked up the notes to check it was in someone elses basket and out of stock. Bummer. And as for the Biehls..........

    Maybe I should try harder?

  28. #28

    Default Re: Not a number - in order to be interested, I need a name.

    ^^^ No, they should make it easier.
    Currently wearing: Sahara Noir by Tom Ford

  29. #29
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    Default Re: Not a number - in order to be interested, I need a name.

    I speak German and still the stories don't draw me in. The whole concept is awkward. Somebody with marketing skill should do it over, in English.
    There are no answers, only choices. (Stanislav Lem)

  30. #30

    Default Re: Not a number - in order to be interested, I need a name.

    I forget what house it was (see that's how ineffective only numbering scents can be!), whichever one hired a bunch of famous perfumers and had them each create 3 or 4 scents, and named them stuff like, GS01 or whatever....Anyway, I was trying to research the line, so I'd pick one read up about it, read up about another one...and then forget which scent I was researching a minute later, because it's a pain in the ass to remember just numbers in relation to their descriptions. So it took like an hour, when it should have just taken 15 minutes, and finally I'm out there with the pen and notepad....really annoying. And it turns out the line's pretty much a bust anyway. But I agree Ursula, give me a name.
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