I've had it on for about 5 hours now. I wore three sprays to work today. It still reminds me more of a lighter version of JHL by Aramis/Lauder than anything else I've smelled. On me it wears close to the skin and I don't know if it's projecting much. My wife really liked it on me when she got home last night. My 17 year old son actually said he believes he likes it better than Aventus! (I gave him a 1 OZ bottle of Aventus that is about 30% full a few months back). I still don't know how much I like 1849. I'm still getting to know it. One thing for sure: my wife and I both agree that on me it's not remotely feminine.