I sampled this a couple of weeks ago, and I had the feeling it reminded me of something..
Couldnt shake the feeling and I had to brief through my bottles, and I finally found it.
This is a tad more classy,teeny bit less sweet version of Balmains Ambre Gris, which costs a fraction of what Armani is asking. I actually have Ambre Gris, so I cant say its a bad scent. But they are scary similar I tell you, and recommend a comparison , just for fun.
AG is generic, but smells really nice. Nice-nice and polite. Havent used it in a while but I remember thinking its a good everyday scent when I bought it. The kind of bottle you leave at work, just in case.
Think its correct to assume its marketing towards a new kind of client. Which I doubt want to pay this price btw.