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  1. #1

    Default Worst marketing buzzwords

    I know marketing and hype, including fake, made-up histories, are a part of fragrance promotion, and I take it for what its worth, but I get tired of hearing the same old phrases.

    Some include:

    unique
    sensual

    My two current peeves:

    addictive
    voluptuous

    Any more out there?
    "No sweet perfume ever tortured me more than this." Desert Rose by Sting and Cheb Mami, Album 1999.

  2. #2

    Default Re: Worst marketing buzzwords

    You mean the same sort of buzzwords that appear in 99% of reviews and threads?

    I'll have a think and then post a few.

  3. #3
    hednic's Avatar
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    Default Re: Worst marketing buzzwords

    Have seen these at times somewhere:

    alluring
    mesmerizing

    (2154)
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    Mean spirited, nasty, snide, sarcastic, hateful, and rude individuals don't warrant or deserve other individuals' acknowledgement or respect.

  4. #4
    kumquat's Avatar
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    Default Re: Worst marketing buzzwords

    http://www.lancome-usa.com/Tresor/07...efault,pd.html
    This ad for a scent I really dislike is filled with dishonesty. Words like ; Romance, Precious treasure, Love, Moments (yuck)...

    also Radiant, spontaneous, contemporary
    words that are too abstract and have nothing to do with fragrance.
    Last edited by kumquat; 26th December 2013 at 07:44 PM.

  5. #5

    Default Re: Worst marketing buzzwords

    Dishonesty?

    Really?

    Should it just say ... "filled with water, alcohol, colouring and perfume, designed to cover up your own smells" ... ?

  6. #6
    kumquat's Avatar
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    Default Re: Worst marketing buzzwords

    Quote Originally Posted by joe mcclaine View Post
    Dishonesty?

    Really?

    Should it just say ... "filled with water, alcohol, colouring and perfume, designed to cover up your own smells" ... ?
    Well, the OP asked, so I'm just replying. I think it's tiresome that they use these tactics; implying Love is imminent if you buy their stinky stuff. If the perfume was of better quality they could talk it up based on actual appeal rather than pathetic empty promises.

  7. #7

    Default Re: Worst marketing buzzwords

    I don't mind the descriptive terms. Like Joe points out, art is only what you make it out to be.

    I do have a problem with the false histories though.

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  8. #8

    Default Re: Worst marketing buzzwords

    Don't really read many magazines that have advertisements for fragrances. Also don't see many commercials. Couldn't give a crap about exaggerated histories, or who wears it or not or how stupid that Brad Pitt Chanel commercial was, etc.

    I do cringe a bit when I hear these:

    "Sex in a bottle" (Not sure I want to know)
    "Well blended" (never had a bottle where the ingredients were separating out - actually means I really like it, but I can't explain why)
    "Synthetic" (I don't like it, but I can't explain why)

  9. #9
    kumquat's Avatar
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    Default Re: Worst marketing buzzwords

    These words have the opposite effect on me in any case. When I see adjectives like "contemporary", it makes me think, 'too sweet, harsh and synthetic' for my liking.


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  10. #10
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    Default Re: Worst marketing buzzwords

    Sexy-alluring-romantic

  11. #11

    Default Re: Worst marketing buzzwords

    One used here on basenotes.....Panty-dropper! C'mon man.

  12. #12
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    Default Re: Worst marketing buzzwords

    But they can't really sell them on the basis that they're more highly regulated than food - can they?

  13. #13

    Default Re: Worst marketing buzzwords

    Quote Originally Posted by sjg3839 View Post
    One used here on basenotes.....Panty-dropper! C'mon man.
    Exactly my thoughts.

  14. #14

    Default Re: Worst marketing buzzwords

    There's a lot of irritating misuse of "natural" around.

  15. #15
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    Default Re: Worst marketing buzzwords

    Definitely

    Although the use of some naturals might be slightly beyond the pale...
    Last edited by lpp; 27th December 2013 at 12:22 AM.

  16. #16

    Default Re: Worst marketing buzzwords

    "aquatic"

  17. #17
    Basenotes Junkie Trilby Lark's Avatar
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    Default Re: Worst marketing buzzwords

    I dislike use of the word "addictive". It has a bad connotation.

  18. #18

    Default Re: Worst marketing buzzwords

    The worst marketing buzzwords would be.....

    The truth.

    Fortunately, we'll never hear or read that.

  19. #19

    Default Re: Worst marketing buzzwords

    "New Chypre, "Pink Chypre" or "Modern Chypre". If there's no actual chypre accord (bergamot, oakmoss, labdanum) it's *not* a chypre, and calling it a chypre tends to be confusing to newcomers, and misleading/annoying to anyone who knows what a classic chypre is actually supposed to smell like.
    Science is not only compatible with spirituality, it is a profound source of spirituality. When we recognize our place in an immensity of light-years and in the passage of ages, when we grasp the intricacy, beauty, and subtlety of life, then that soaring feeling, that sense of elation and humility combined, is surely spiritual. ..Carl Sagan

  20. #20
    kumquat's Avatar
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    Default Re: Worst marketing buzzwords

    Quote Originally Posted by Evangeline View Post
    "New Chypre, "Pink Chypre" or "Modern Chypre". If there's no actual chypre accord (bergamot, oakmoss, labdanum) it's *not* a chypre, and calling it a chypre tends to be confusing to newcomers, and misleading/annoying to anyone who knows what a classic chypre is actually supposed to smell like.
    Agreed! Such a rip-off. Mis-representation and a sad state of affairs all around.

  21. #21

    Default Re: Worst marketing buzzwords

    Intimate Like at the end of the day yes everyone here is obsessed with frags but truth be told all it is is some alcohol some extracts and some oil that you splash on your skin to smell nice. Nothing intimate about that
    When it comes to frags sometimes less is more!

  22. #22

    Default Re: Worst marketing buzzwords

    Old lady and old man, although they aren't usually used to market scents. They bother me in reviews though.
    Last edited by socalwoman; 27th December 2013 at 03:16 AM.

  23. #23

    Default Re: Worst marketing buzzwords

    Quote Originally Posted by socalwoman View Post
    Old lady and old man, although they aren't usually used to market scents. They bother me in reviews though.
    True. Those things are often said about Amouage Gold, Guerlain Habit Rouge, Jaipür Homme... and they are one of my favorite scents. And I am NOT an old man

  24. #24
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    Default Re: Worst marketing buzzwords

    Quote Originally Posted by socalwoman View Post
    Old lady and old man, although they aren't usually used to market scents. They bother me in reviews though.
    Has there ever been a thread on this subject? I think it deserves its own discussion. It is definitely a problem of perception and prejudice.


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    Last edited by kumquat; 27th December 2013 at 05:43 PM.

  25. #25
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    Default Re: Worst marketing buzzwords

    http://kimkardashian.celebuzz.com/20...rance-is-here/

    "Captivating" and basically a horny hunter. Be on the look out for anyone stalking you while doused in this stuff.


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  26. #26

    Default Re: Worst marketing buzzwords

    Men's perfumes are often marketed to secret cissies hiding behind a tough exterior. Presumably the softy bit is designed to appeal to the female purchaser and the hard man bit to the quivering jelly himself. Witness these nauseating blurbs:

    The brushed metal cap covers three quarters of the bottle and this hard metal and hint of delicate glass is representative of the hard masculine exterior of a man yet the extremely sexy vulnerable side that not many people see of the man.

    An oriental, sensual fragrance that captures the dual facets of the Tom Ford man; the refined, urbane sophisticate who the world gets to see; and the intriguingly sensous, private man they don't.

    The Xeryus Rouge man embodies freedom and adventure. He hides inside a warm, passionate and highly intuitive sensuality.

    Yuk!

  27. #27

    Default Re: Worst marketing buzzwords

    What a great discussion!

    Quote Originally Posted by kumquat View Post
    Well, the OP asked, so I'm just replying. I think it's tiresome that they use these tactics; implying Love is imminent if you buy their stinky stuff. If the perfume was of better quality they could talk it up based on actual appeal rather than pathetic empty promises.
    Fragrance has always been used to imply a love potion. I agree with this. I guess being well groomed makes you more approachable. Tiresome, indeed.

    Quote Originally Posted by sjg3839 View Post
    One used here on basenotes.....Panty-dropper! C'mon man.
    I am sick of this juvenile thinking, too. It is vulgar and crass. What next? "Fly unzipper?"

    Quote Originally Posted by kumquat View Post
    Agreed! Such a rip-off. Mis-representation and a sad state of affairs all around.
    Faux perfume doubletalk. What average Joe or Jane knows what a chypre is, anyway?

    Quote Originally Posted by socalwoman View Post
    Old lady and old man, although they aren't usually used to market scents. They bother me in reviews though.
    Older scents are not "new," and since marketing pushes what is new, what is "old" is undesirable.

    Then again, they can market older scents as "classics."

    The worst for me is "modern classic." Whaaa?

    You know, I adore Derby and it's one of my go-to scents, but I also loved the ad copy that was very quirky: "cuirass of masculinity." Does anyone remember this on the old Web site? Now it says "elegant armour for men."

    Oh, here is another peeve: "bold."
    Last edited by Primrose; 27th December 2013 at 07:20 PM.
    "No sweet perfume ever tortured me more than this." Desert Rose by Sting and Cheb Mami, Album 1999.

  28. #28

    Default Re: Worst marketing buzzwords

    Worst marketing buzzwords?
    All of them!
    The joy of perfume is that you can appreciate its beauty (art?) in silence.
    Maybe I will make a perfume called "Shut up and inhale" pour Homme.

  29. #29
    kumquat's Avatar
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    Default Re: Worst marketing buzzwords

    If you think about it, perfume is one of the main products sold using sex as a lure. Of course there are the obvious products, like Viagra, liquor, condoms and lingerie. ( in the 1950-60's they couldn't even show a woman wearing a bra on tv) I guess it's because you can't smell it in media so they have to think of some way to make fragrance seem interesting.

  30. #30

    Default Re: Worst marketing buzzwords

    Quote Originally Posted by kumquat View Post
    If you think about it, perfume is one of the main products sold using sex as a lure. Of course there are the obvious products, like Viagra, liquor, condoms and lingerie. ( in the 1950-60's they couldn't even show a woman wearing a bra on tv) I guess it's because you can't smell it in media so they have to think of some way to make fragrance seem interesting.
    Good observation, kumquat! Fragrances use the pull of what we desire: wealth, elegance, popularity and sex appeal. Even if we possess none of these, at least we can feel like we do.
    "No sweet perfume ever tortured me more than this." Desert Rose by Sting and Cheb Mami, Album 1999.

  31. #31

    Default Re: Worst marketing buzzwords

    So, can the combined might of internet perfume geekdom do any better than 6-figure advertising executives?

    I'm guessing, if you could you wouldn't be sat there bashing away on a keyboard.

    You'd be walking the walk.

  32. #32

    Default Re: Worst marketing buzzwords

    Quote Originally Posted by joe mcclaine View Post
    So, can the combined might of internet perfume geekdom do any better than 6-figure advertising executives?

    I'm guessing, if you could you wouldn't be sat there bashing away on a keyboard.

    You'd be walking the walk.
    Only one problem: we are consumers and not the marketers.
    "No sweet perfume ever tortured me more than this." Desert Rose by Sting and Cheb Mami, Album 1999.

  33. #33
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    Default Re: Worst marketing buzzwords

    Oh, there's no question the hyperbole sells this garbage. This thread is about stuff we don't like. We're just venting.

  34. #34

    Default Re: Worst marketing buzzwords

    Ah yes, but on the flipside of that is the feeble attempt at creative writing that goes into the reviews section.

    All written by consumers desperately wanting to be marketeers.

    'buy this', 'don't buy that'.

    Never read so much piffle in all my life.

  35. #35

    Default Re: Worst marketing buzzwords

    Just because one is a "john" doesn't mean one cannot examine the tactics of the pimp.
    "No sweet perfume ever tortured me more than this." Desert Rose by Sting and Cheb Mami, Album 1999.

  36. #36
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    Default Re: Worst marketing buzzwords

    Quote Originally Posted by joe mcclaine View Post
    Ah yes, but on the flipside of that is the feeble attempt at creative writing that goes into the reviews section.

    All written by consumers desperately wanting to be marketeers.

    'buy this', 'don't buy that'.

    Never read so much piffle in all my life.
    Feel free to contribute your own thoughts on any fragrance. The reviews are a chance for people to express their opinion. It's rather rude to take advantage of their opinion and then belittle it afterwards. At least they've taken the time to inform you about a fragrance. For many, this is valuable information.

  37. #37

    Default Re: Worst marketing buzzwords

    Combining Arabian with mystery & enchantment.
    Last edited by hedonist222; 29th December 2013 at 03:36 AM.

    for swap/sale:





  38. #38
    hednic's Avatar
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    Default Re: Worst marketing buzzwords

    Quote Originally Posted by hedonist222 View Post
    Combining Arabian & mystery & enchantment.
    Ah yes... the terrible trio
    (2256)
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    Mean spirited, nasty, snide, sarcastic, hateful, and rude individuals don't warrant or deserve other individuals' acknowledgement or respect.

  39. #39

    Default Re: Worst marketing buzzwords

    Energetic is one buzz word used in most 'sport' fragrances. It usually signifies...boring.

  40. #40

    Default Re: Worst marketing buzzwords

    Not necessary a buzzword, but far more a cliché: namely the whole concept of celebrity fragrances. Might include a series of adjacent marketing gimmicks and thus generic buzzwords too. With few exceptions that only seem to confirm the rule, most celebrity fragrances seem average at best, over hyped but also often overpriced (at the equivalent going rate of a much better, but often more obscure designer or even entry-level niche).

  41. #41
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    Default Re: Worst marketing buzzwords

    My top 3:
    Intense
    Extreme
    Noir(e)

  42. #42
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    Default Re: Worst marketing buzzwords

    Quote Originally Posted by Ken_Russell View Post
    Not necessary a buzzword, but far more a cliché: namely the whole concept of celebrity fragrances. Might include a series of adjacent marketing gimmicks and thus generic buzzwords too. With few exceptions that only seem to confirm the rule, most celebrity fragrances seem average at best, over hyped but also often overpriced (at the equivalent going rate of a much better, but often more obscure designer or even entry-level niche).
    I'll drink to that. Especially now that there are 'celebrities' who aren't. Ie; Paris Hilton , Kim Khardashian, etc.

  43. #43

    Default Re: Worst marketing buzzwords

    Quote Originally Posted by hedonist222 View Post
    Combining Arabian with mystery & enchantment.
    Anything seemingly exotic to consumers...

    Quote Originally Posted by james1051 View Post
    My top 3:
    Intense
    Extreme
    Noir(e)
    So cliche now...

    Quote Originally Posted by Ken_Russell View Post
    Not necessary a buzzword, but far more a cliché: namely the whole concept of celebrity fragrances. Might include a series of adjacent marketing gimmicks and thus generic buzzwords too. With few exceptions that only seem to confirm the rule, most celebrity fragrances seem average at best, over hyped but also often overpriced (at the equivalent going rate of a much better, but often more obscure designer or even entry-level niche).
    Good scents fronted by a celebrity are few, but some sell very well.
    "No sweet perfume ever tortured me more than this." Desert Rose by Sting and Cheb Mami, Album 1999.

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