Code of Conduct
Page 2 of 2 FirstFirst 1 2
Results 31 to 43 of 43
  1. #31

    Default Re: Worst marketing buzzwords

    So, can the combined might of internet perfume geekdom do any better than 6-figure advertising executives?

    I'm guessing, if you could you wouldn't be sat there bashing away on a keyboard.

    You'd be walking the walk.

  2. #32

    Default Re: Worst marketing buzzwords

    Quote Originally Posted by joe mcclaine View Post
    So, can the combined might of internet perfume geekdom do any better than 6-figure advertising executives?

    I'm guessing, if you could you wouldn't be sat there bashing away on a keyboard.

    You'd be walking the walk.
    Only one problem: we are consumers and not the marketers.
    "No elegance is possible without it...perfume is a part of you." Gabrielle "Coco" Chanel
    Currently wearing: Poison by Christian Dior

  3. #33
    kumquat's Avatar
    Join Date
    Jan 2006
    Location
    Lincoln, Nebraska
    Posts
    9,896
    Blog Entries
    100

    Default Re: Worst marketing buzzwords

    Oh, there's no question the hyperbole sells this garbage. This thread is about stuff we don't like. We're just venting.
    Currently wearing: Noir de Noir by Tom Ford

  4. #34

    Default Re: Worst marketing buzzwords

    Ah yes, but on the flipside of that is the feeble attempt at creative writing that goes into the reviews section.

    All written by consumers desperately wanting to be marketeers.

    'buy this', 'don't buy that'.

    Never read so much piffle in all my life.

  5. #35

    Default Re: Worst marketing buzzwords

    Just because one is a "john" doesn't mean one cannot examine the tactics of the pimp.
    "No elegance is possible without it...perfume is a part of you." Gabrielle "Coco" Chanel
    Currently wearing: Poison by Christian Dior

  6. #36
    kumquat's Avatar
    Join Date
    Jan 2006
    Location
    Lincoln, Nebraska
    Posts
    9,896
    Blog Entries
    100

    Default Re: Worst marketing buzzwords

    Quote Originally Posted by joe mcclaine View Post
    Ah yes, but on the flipside of that is the feeble attempt at creative writing that goes into the reviews section.

    All written by consumers desperately wanting to be marketeers.

    'buy this', 'don't buy that'.

    Never read so much piffle in all my life.
    Feel free to contribute your own thoughts on any fragrance. The reviews are a chance for people to express their opinion. It's rather rude to take advantage of their opinion and then belittle it afterwards. At least they've taken the time to inform you about a fragrance. For many, this is valuable information.
    Currently wearing: Noir de Noir by Tom Ford

  7. #37

    Default Re: Worst marketing buzzwords

    Combining Arabian with mystery & enchantment.
    Last edited by hedonist222; 29th December 2013 at 02:36 AM.
    for swap/sale:



  8. #38
    hednic's Avatar
    Join Date
    Oct 2007
    Location
    McLean, NYC, & Búzios
    Posts
    109,381

    Default Re: Worst marketing buzzwords

    Quote Originally Posted by hedonist222 View Post
    Combining Arabian & mystery & enchantment.
    Ah yes... the terrible trio
    (2256)
    Remember that while it is perfectly acceptable to criticize the content of a post - criticizing the poster is not.
    Mean spirited, nasty, snide, sarcastic, hateful, and rude individuals on Basenotes don't warrant or deserve other individuals' acknowledgement or respect.

  9. #39
    Basenotes Junkie
    Join Date
    Nov 2011
    Location
    UK
    Posts
    997

    Default Re: Worst marketing buzzwords

    Energetic is one buzz word used in most 'sport' fragrances. It usually signifies...boring.

  10. #40

    Default Re: Worst marketing buzzwords

    Not necessary a buzzword, but far more a cliché: namely the whole concept of celebrity fragrances. Might include a series of adjacent marketing gimmicks and thus generic buzzwords too. With few exceptions that only seem to confirm the rule, most celebrity fragrances seem average at best, over hyped but also often overpriced (at the equivalent going rate of a much better, but often more obscure designer or even entry-level niche).
    Currently wearing: Lancetti Uomo by Lancetti

  11. #41
    Dependent james1051's Avatar
    Join Date
    Jul 2013
    Location
    Philly suburbs
    Posts
    1,027

    Default Re: Worst marketing buzzwords

    My top 3:
    Intense
    Extreme
    Noir(e)
    Currently wearing: Bergamote 22 by Le Labo

  12. #42
    kumquat's Avatar
    Join Date
    Jan 2006
    Location
    Lincoln, Nebraska
    Posts
    9,896
    Blog Entries
    100

    Default Re: Worst marketing buzzwords

    Quote Originally Posted by Ken_Russell View Post
    Not necessary a buzzword, but far more a cliché: namely the whole concept of celebrity fragrances. Might include a series of adjacent marketing gimmicks and thus generic buzzwords too. With few exceptions that only seem to confirm the rule, most celebrity fragrances seem average at best, over hyped but also often overpriced (at the equivalent going rate of a much better, but often more obscure designer or even entry-level niche).
    I'll drink to that. Especially now that there are 'celebrities' who aren't. Ie; Paris Hilton , Kim Khardashian, etc.
    Currently wearing: Noir de Noir by Tom Ford

  13. #43

    Default Re: Worst marketing buzzwords

    Quote Originally Posted by hedonist222 View Post
    Combining Arabian with mystery & enchantment.
    Anything seemingly exotic to consumers...

    Quote Originally Posted by james1051 View Post
    My top 3:
    Intense
    Extreme
    Noir(e)
    So cliche now...

    Quote Originally Posted by Ken_Russell View Post
    Not necessary a buzzword, but far more a cliché: namely the whole concept of celebrity fragrances. Might include a series of adjacent marketing gimmicks and thus generic buzzwords too. With few exceptions that only seem to confirm the rule, most celebrity fragrances seem average at best, over hyped but also often overpriced (at the equivalent going rate of a much better, but often more obscure designer or even entry-level niche).
    Good scents fronted by a celebrity are few, but some sell very well.
    "No elegance is possible without it...perfume is a part of you." Gabrielle "Coco" Chanel
    Currently wearing: Poison by Christian Dior

Similar Threads

  1. The worst of the worst: Projection / Longevity
    By Serjery in forum Male Fragrance Discussion
    Replies: 128
    Last Post: 28th July 2012, 11:30 PM
  2. Worst fragrance and worst bottle design of 2011 goes to ????
    By Nersh in forum Male Fragrance Discussion
    Replies: 36
    Last Post: 5th January 2012, 09:53 PM
  3. Marketing
    By aromagal in forum Fragrance DIY
    Replies: 2
    Last Post: 26th November 2008, 10:03 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  



Loving perfume on the Internet since 2000