Thread: Worst marketing buzzwords
So, can the combined might of internet perfume geekdom do any better than 6-figure advertising executives?
I'm guessing, if you could you wouldn't be sat there bashing away on a keyboard.
You'd be walking the walk.
Ah yes, but on the flipside of that is the feeble attempt at creative writing that goes into the reviews section.
All written by consumers desperately wanting to be marketeers.
'buy this', 'don't buy that'.
Never read so much piffle in all my life.
Remember that while it is perfectly acceptable to criticize the content of a post - criticizing the poster is not.
Mean spirited, nasty, snide, sarcastic, hateful, and rude individuals on Basenotes don't warrant or deserve my or other Basenoters' acknowledgement or respect.
Energetic is one buzz word used in most 'sport' fragrances. It usually signifies...boring.
Not necessary a buzzword, but far more a cliché: namely the whole concept of celebrity fragrances. Might include a series of adjacent marketing gimmicks and thus generic buzzwords too. With few exceptions that only seem to confirm the rule, most celebrity fragrances seem average at best, over hyped but also often overpriced (at the equivalent going rate of a much better, but often more obscure designer or even entry-level niche).
My top 3:
"...her fragrance all in my keeping; softly she comes in the night." Lyrics, Gordon Lightfoot, "Softly."