Thread: Natural vs synthetic
I ended up with some interesting fakes, but can tell the difference now - I only buy from a very few people.
Life - never stop learning.
It does make sense to develop some standards for what we mean by "natural", and this is somehing we all ought to admit.
For most corporations, as I see it, the value of any word used in a commercial context equals the amount of shareholder wealth that word contributes to, not the truth value, or meaning of the word. So the word "natural" is merely an instrument for the end of profit, not a unit of information, as is the case in the rest of life.
For the next commercial offering, I intend to use the word "natural" on my packaging. I also intend to have a paragraph defining exactly what I mean by "natural". Nothing will be left to the imagination, basically, including my own imperfections thereof. That is how I will handle it. I personally don't need the term defined because I intend to define it better than any assumed standards could. But most will not use this method. The rest of the industry could use to have these standards.
The point isn't that something has to be natural, in other words. The point is clear communication to consumers. That's just my impression. Perhaps I am wrong.
Last edited by DrSmellThis; 9th January 2014 at 12:28 AM.
This kind of thing happens in the herbal supplement market as well. Some herbal supplement companies do organoleptic AND GC/MS on the herbs or tinctures in order to assess it's quality, I only know of a few companies that do this because of my wifes prior involvement in the industry. The rest of the companies are too small and don't do much besides taste it but that can be misleading regardless of how good one thinks they are at tasting the difference . As a result many small companies put out garbage product, claiming to be this or that but it might actually be saw dust or any number of different plant materials. In fact many of the big brands are crap too because they don't certify organic but only make claims as to the product identity when in fact they just bottle it up and ship it out.
Anyway, this is all my own thoughts, theories and opinions on the concept based on my experiences and those of my wife.
Last edited by JEBeasley; 9th January 2014 at 01:06 AM.
Justin E. Beasley
Me, thinking: "I think it's just like the term 'organic', and the Oregon standards for that, and ... wait, this guy is talking just like everybody else I have known in Oregon, and he's making my point better than I could, and wait.. he is from Oregon!" Anyway, I agree with you, fellow Oregonian. Minor quibble is just that I do think these confusing standards are better than nothing. Yes, it can be almost as insidious, but the key term is "almost". The authoritarian entity is merely enforcing clarity in communication to some minimal extent, hopefully. Nowadays, somebody can say, "Natural!!!", and maybe all that means is that "something in my product might be somewhat natural in some way, like the box."
Last edited by DrSmellThis; 9th January 2014 at 01:19 AM.
I've talked to a couple of people who used to work at Oregon tilth, I took a guitar building class at OSU, that's where I met them. They told me, a few years ago, that even Oregon tilth has drastically reduced it's standards and that it's all a moot point anyway (although they didn't elaborate on what that meant), sad I believe that these are the kind of issues we would have to deal with when it comes to any official standard in perfumery imho.
Justin E. Beasley
Portland, until just recently -- the home of Liberty Natural Products. It was nice to place a big order and merely take a short drive to pick everything up, like if Chris lived across the street from Hermitage. But I digress...
It is very difficult for a beginner to know what the right quality should be, if he has never smelled good quality before; and I'm not use how this can be achieved. All quality control requires a standard, a sample that is of the correct quality; if you don't have that, how do you start?