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  1. #1
    Dependent caferacer's Avatar
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    Default The Weirdness of Old Spice

    My apologies if you've already seen this. Someone posted this ad on one of the Facebook fragrance groups and I just had to cross-post it here. I love how weird Old Spice's ad campaigns are getting!




  2. #2

    Default Re: The Weirdness of Old Spice

    What a awful advert that does no favors for old spice. lol
    Currently wearing: Chypre Palatin by MDCI

  3. #3

    Default Re: The Weirdness of Old Spice

    Very frightening!

  4. #4
    Super Member rarebear's Avatar
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    Default Re: The Weirdness of Old Spice

    Barf!

  5. #5
    Basenotes Plus

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    Default Re: The Weirdness of Old Spice

    That was a bit weird.

  6. #6
    Dependent bigbz's Avatar
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    Default Re: The Weirdness of Old Spice

    The ones a few years back with Terry Crews and I think the other guys name was Asaffa Powell or something like that, were quirky and funny. But this is just straight up bizarre.

  7. #7
    Dependent heperd's Avatar
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    Default Re: The Weirdness of Old Spice

    Its weird twitters fault.
    Want to trade - Chanel Platinum Egoiste for Dior Eau Sauvage...
    http://www.basenotes.net/threads/394...82#post3308582

  8. #8
    Dependent caferacer's Avatar
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    Default Re: The Weirdness of Old Spice

    Quote Originally Posted by bigbz View Post
    The ones a few years back with Terry Crews and I think the other guys name was Asaffa Powell or something like that, were quirky and funny. But this is just straight up bizarre.
    Yeah man, those were fantastic. Clearly, Old Spice's marketing department has gone off the deep end with this one.

  9. #9

    Default Re: The Weirdness of Old Spice

    Painful to watch.
    Currently wearing: Coal by Andrea Maack

  10. #10
    Basenotes Junkie BottleJunky's Avatar
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    Default Re: The Weirdness of Old Spice

    Dumb.

  11. #11

    Default Re: The Weirdness of Old Spice

    I thought it was funny and memorable in a "it can't be unseen way". Dumb? Most advertising is, but this one wears it proudly on its sleeve. Just be thankful Norman Bates wasn't in it!
    The Bark Bites Back on film here --> https://thebarkbitesback.wordpress.com

  12. #12
    kumquat's Avatar
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    Default Re: The Weirdness of Old Spice

    Too weird for me. I wish they'd get the message across that it really does smell good. This doesn't do it. All these special effects these days are completely over the top.

  13. #13

    Default Re: The Weirdness of Old Spice

    Saw it when it aired during one of this past weekends's NFL playoff games.

    WTF?

    Then, googled it and watched again on YouTube. Sent to a few friends.

    The Old Spice ads are juvenile and weird, but the ad execs know what they are doing.
    I smell marshmallows!
    Currently wearing: Antaeus by Chanel

  14. #14

    Default Re: The Weirdness of Old Spice

    This is the kind of crap you get from watching TV. Shut it off now. Stick with print media, maybe some select digital, carefully selected DVDs, and you'll dodge a lot of this horrible pop culture clutter.

    It's an egregious affront to legacy of the lovely original Old Spice fragrance. I've been wearing Old Spice frequently over the past few months. It is one of the all-time best.
    Last edited by mrcologneguy; 11th January 2014 at 12:24 AM.

  15. #15
    hednic's Avatar
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    Default Re: The Weirdness of Old Spice

    That was horrible!

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  16. #16
    Dependent caferacer's Avatar
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    Default Re: The Weirdness of Old Spice

    Quote Originally Posted by mrcologneguy View Post
    This is the kind of crap you get from watching TV. Shut it off now. Stick with print media, maybe some select digital, carefully selected DVDs, and you'll dodge a lot of this horrible pop culture clutter.
    Actually, I saw this online.

  17. #17

    Default Re: The Weirdness of Old Spice

    Quote Originally Posted by caferacer View Post
    Actually, I saw this online.
    Obnoxious online video is even worse than terrible TV. At least when you see abhorrent crap like this on broadcast or cable TV you can blame it on "mass market." Digital video is all about "targeting." If you saw it online, it's safe to assume you are a victim of digital profiling. Too repulsive for words.

  18. #18
    Dependent caferacer's Avatar
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    Default Re: The Weirdness of Old Spice

    Quote Originally Posted by mrcologneguy View Post
    Obnoxious online video is even worse than terrible TV. At least when you see abhorrent crap like this on broadcast or cable TV you can blame it on "mass market." Digital video is all about "targeting." If you saw it online, it's safe to assume you are a victim of digital profiling. Too repulsive for words.
    If you read my first post, you'll see that a member posted the video to one of the Facebook fragrance groups. And as a former creative director at a small agency and a photographer that shoots print ads on occasion, I know all about targeted ads based on public user data. All I was trying to do was share a video that I found weird and strangely funny. I'm sorry it got you so worked up as that wasn't my intent. I hope the rest of day gets better for you... :/

  19. #19
    kumquat's Avatar
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    Default Re: The Weirdness of Old Spice

    Where ever it came from, it's clearly aimed at 14-16 year-olds. That's one of the annoying things about fragrance ads today. They completely disregard (any respect for) their current clients and prospective older clients who- let's face it- really spend most of the money.

  20. #20

    Default Re: The Weirdness of Old Spice

    I know several years ago, the men's body spray market was reaching the $200M market share range. It's readily available and cheap, so the target age doesn't surprise me as teenagers are less likely to have incomes (or interest) to support cologne purchases - especially at their going retail rate. I have to wonder if it hey haven't cut into the market nonetheless as many new cologne releases offer a body spray option that are considerably inexpensive alternatives to the edt counterparts.
    The Bark Bites Back on film here --> https://thebarkbitesback.wordpress.com

  21. #21

    Default Re: The Weirdness of Old Spice

    Totally inappropriate.
    Is the juice worth the squeeze?

  22. #22

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    Default Re: The Weirdness of Old Spice

    I found it funny. Vastly better anyway that the typical Chanel, Dior etc advertisement.

    Clearly, Old spice wants to shake off the grampa connections and cut into Axe's teen market. The original smells vastly better, though I am afraid that the flankers, which I have not smelled, might be indistinguishable.

    cacio

  23. #23

    Default Re: The Weirdness of Old Spice

    I wonder what would happen if posted the print advertisements of both M7 and Gucci from over a decade ago, if the reactions would be this strong... not that I'd ever get away with full frontal male and female nudity on the site now (but they were posted, and the files still available, in the old Yahoo group).
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  24. #24
    kumquat's Avatar
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    Default Re: The Weirdness of Old Spice

    I think what's creepy about it is 1- how unflatteringly the 'mother' characters are portrayed 2- the general concept that they are constantly hovering 3- the boys would like to be rid of them in favor of younger girls as replacements.

    In fact just writing this out and analyzing it; I feel sad and disgusted by it.
    Last edited by kumquat; 11th January 2014 at 07:28 PM.

  25. #25

    Default Re: The Weirdness of Old Spice

    Very touching. If only Norman Bates had had Old Spice.

  26. #26

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    Default Re: The Weirdness of Old Spice

    That was hilarious! Seriously, why all the hate here. It was creative, catchy, modern & funny. Can fragrance ads not be goofy just like ads for beer, cars, chips, etc.? Why not. To most people fragrances are simply "products". I enjoyed it for what it was. An off the wall, attention grabbing, funny ad. But then again, I'm also one who has no problem buying & wearing products like Axe & Old Spice right alongside my niche scents. It's all just smells after all, lol!
    Currently wearing: AB Spirit Silver by Lomani

  27. #27
    Basenotes Junkie Trilby Lark's Avatar
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    Default For your amusement - Old Spice Ad


  28. #28
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    Default Re: For your amusement - Old Spice Ad

    Funny Clip

  29. #29

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    Default Re: For your amusement - Old Spice Ad

    Agree, very funny.

    There was another thread on this recently, but most people were not amused. Nor apparently commenters to perfumeshrine blogpost on the ad.

    Following the ad, I am on a quest of smelling some of the offers of the house-not that I want to buy them, but just because. My local CVS only has a three or four of them, and not the whole animal-themed series (what could lionpride be?).

    cacio

  30. #30
    Basenotes Junkie Trilby Lark's Avatar
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    Default Re: For your amusement - Old Spice Ad

    Quote Originally Posted by cacio View Post

    There was another thread on this recently, but most people were not amused. Nor apparently commenters to perfumeshrine blogpost on the ad.


    cacio
    Oops, I didn't see the previous thread. I didn't mean to dredge up a negative topic. I thought it was amusing but I can see why others do not.

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