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  1. #31
    Basenotes Member MikeMuscle's Avatar
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    Default Re: Obscure vs marketing Gurus

    Its to the point now I only order online or purchase in specialty stores. Mainstream stores dont interest me snymore altho im very curious to smell the new Orange Fendi Aqua for men

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  2. #32
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    Default Re: Obscure vs marketing Gurus

    @MikeMuscle - we may edit posts to add info.

  3. #33

    Default Re: Obscure vs marketing Gurus

    ^ yes, editing would be great.

    I can't think of any niche house that would blow up on sheer marketing. The major factor would still be price.

    Not many people are willing to pay $100+ for a perfume.
    "I am more afraid of an army of 100 Sheep led by a Lion than an army of 100 Lions led by a Sheep."

  4. #34

    Default Re: Obscure vs marketing Gurus

    Le Labo is quite well known, esp in my country. As are tom ford private blends, amouages, and definitely creeds. Its only the price that's keeping these niche as of yet.

    L'Artisan is probably the single most well known niche house that isn't very high end. They don't really need to do much except perhaps concentrate on their better perfumes. Atelier Cologne is now stocked at Sephora in addition to the regular perfumeries and department stores, that's near the edge of niche now.

    Parfums de Nicolai definitely need a profile. MDCI need a website with text alignment. Tauer is right where he should be.

    Those are all the ones I can think of atm.

  5. #35

    Default Re: Obscure vs marketing Gurus

    It depends on what's meant by "blow up." I think Slumberhouse would be one that could definitely increase revenues dramatically if it were marketed outside of word of mouth marketing on boards like this. However, due to the small lineup of fragrances and limited man power (one guy operating everything) I believe it would take more than than just marketing for this to happen. I'm not sure someone like Josh or Laurie at Sonoma Scent Studios could handle such an increase in demand without hiring help and changing the dynamic of the businesses as a whole.

    Also, it does depend on how these fragrances would be marketed and to what customer profile. The average consumer is definitely not interested in the obscure or odd fragrance creations and would find some of the fragrances we basenoters love...repulsive. Can you imagine Black Afgano behind the Macys counter? Tom Ford has done it best with his mainstream "niche" esque fragrances, however, he's pissed off a decent amount of the fragrance community with recent sub-par releases. It's a real balancing act to be honest...
    Last edited by rynegne; 7th February 2014 at 04:22 PM.

  6. #36

    Default Re: Obscure vs marketing Gurus

    Quote Originally Posted by rynegne View Post
    It depends on what's meant by "blow up." I think Slumberhouse would be one that could definitely increase revenues dramatically if it were marketed outside of word of mouth marketing on boards like this. However, due to the small lineup of fragrances and limited man power (one guy operating everything) I believe it would take more than than just marketing for this to happen. I'm not sure someone like Josh or Laurie at Sonoma Scent Studios could handle such an increase in demand without hiring help and changing the dynamic of the businesses as a whole.
    It would also take the aspiration to "blow up"—something that not every creative wants. In fact, in some cases, mechanisms have been set in motion specifically to prevent lines from "blowing up"—even in light of offers to do so.

  7. #37
    Basenotes Member MikeMuscle's Avatar
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    Default Re: Obscure vs marketing Gurus

    I have some close friends that use to work for a popular luxe brand that designed paradoxical marketing campaigns. They do a balancing act. For example on one side they might mass market the hell out of a mens cologne, and let that be the only one for a while. And then create L'exclusif's and never market them at all. Sometimes even luxury brands create products and TRY NOT to sell them. Afterall thats what keeps the integrity of their brand. But then how do you make money?
    You sell diamond rings to arabs etc. Its a strange world. You sell, but you also keep the exclusivity so you dont sell too much. A paradox. You sell and you try not to sell at the same time. You create the need and then place it out of reach. I like some big brands for sure but i also like niche brands. There is something to be said for perfumes or products that are good enough to be popular but stay small. Even though I am skeptical and think that all of them will sell out eventually, theres a part of me that hopes they dont.

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