this thread has to have been prompted by the unfortunately captioned "Can Women really Distinguish Expensive Cologne" over in the Male Frag section. Ya?
I don't know if women post things like that online, here or elsewhere.
I do know as a parent of boys and girls, all now adults, that being attractive to the other gender + staying up with or slightly ahead of what the peers are doing, go a long way toward explaining and predicting fragrance use for young people. Its a function of age, not gender, as I see it.