Have never followed Pharrell...but inevitably when a new song comes on that sticks in my head , and makes me want to dance (and I don't dance) - whether it's by him, his band(s), or another artist - turns out Pharell has had his hands on it. He just has the ability to mix the old school sound with the completely new (or futuristic) one, like no one else. Talented enough that I completely forgive his ridiculous hat. I actually can see his aesthetic and that of CdG, in there respective genres, working very well together. AND, as mentioned by others, he chose CdG - instant points, and I think it says something.
Clap your hands if you will give the new CdG/Pharell a sniff. I will.
The name G.I.R.L.? He is the most honest celebrity to come out with a perfume. He's not bothering to pretend that it is separate from his brand. It is always about a celebrity's brand, and with the name, he's basically said so from the gate.