Wore this as my SotD and the longevity is superb IMO. Put it on at 0700 this morning and I can still detect it when I move 10.5 hours later. The projection is not so good though, very quickly becomes a skin scent within 2 hours but this was my experience with Hard Leather as well. This smells strikingly similar to Joe Malone English Pear and Freesia body cream to my nose. It is somewhat feminine but certainly still wearable by a man. If you are comfortable wearing Dior Homme, you should have no reservations about wearing this. I don't think I will be purchasing a FB after my decant runs out but I am satisfied with my purchase overall.