They're different. Allure Homme is one I'd like to have, and the Allure Homme Edition Blanch - but I have Allure Homme Sport which fills the role for them both well enough at the moment.
I would say it's kind of powdery, and I'd say more so than L'homme is. These scents are pretty much in every mall and department store. I'd really go grab some samples from Sephora and experiment.
It seems like what you're looking for is something a bit more masculine?