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  1. #1

    Default Drew Barrymore gets into the fragrance market

    stylenews.peoplestylewatch.com:
    Barrymore anticipates you rolling your eyes at another celebrity fragrance and says no one was more skeptical about it than she was at first. “I have been asked to do a celebrity fragrance for 20 years, and I always said no, because I was completely convinced there would be nothing authentic about me in a sensual setting trying to promote this fabulous fragrance.”

    So what changed her mind? “I got excited about doing a fragrance, because it was a natural progression in the Flower Beauty brand. The thing that got me the most excited about it was the potential story behind it.”

    That story is one of a day in a woman’s told through the three fragrances:

    Cherished, which smells of cassis and vanilla, represents “the idea about when you wake up in the morning and you wake up in the beautiful chaos of your home and it’s messy and wonderful".

    Radiant, with notes of wet woods and dewy greens, is for once you’ve gotten your day started: “It makes you feel fresh and empowered and beautiful".

    Finally, Sultry (plum and night-blooming jasmine) is what you wear “once you had a great long day and you’ve done everything you can and you check every box and you try to be a good mom and do good at your job".
    --------------------
    Launching in Walmart stores in October. Composed by Perfumer Stephen Nilsen of Givaudan, who did Truth or Dare for Madonna, Moss Breches for Tom Ford and Lovestruck for Vera Wang.

    Good for her that she just wants to present something that is simple, nice and unpretentious, and I guess they will be priced accordingly.
    "The cure for boredom is curiosity.
    There is no cure for curiosity."
    - Dorothy Parker

  2. #2

    Default Re: Drew Barrymore gets into the fragrance marked

    Quote Originally Posted by furrypine View Post
    Barrymore anticipates you rolling your eyes at another celebrity fragrance
    Allow me to oblige:




    'So what changed her mind?'

    Duh. Credit some of us with a scrap of intelligence please.


  3. #3
    Basenotes Plus

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    Default Re: Drew Barrymore gets into the fragrance marked

    Quote from the article linked below:-
    "So what changed her mind? A seven-year stint at CoverGirl, where she left with what she called “a college degree in beauty” — and the desire to start her own cosmetics line. “This is the opposite of the celebrity brand. It’s a beauty brand. We’d love our own children to run it one day if we earn that right. We are about women for women,” she said. “I got excited about doing a fragrance, because it was a natural progression in the Flower Beauty brand. The thing that got me the most excited about it was the potential story behind it.”


    Hmm.
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  4. #4
    hednic's Avatar
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    Default Re: Drew Barrymore gets into the fragrance market

    Won't roll my eyes but will definitely pass.
    Remember that while it is perfectly acceptable to criticize the content of a post - criticizing the poster is not.
    Mean spirited, nasty, snide, sarcastic, hateful, and rude individuals don't warrant or deserve other individuals' acknowledgement or respect.

  5. #5
    kumquat's Avatar
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    Default Re: Drew Barrymore gets into the fragrance market

    Yowsa, that's bad. Well, I guess that should be a lesson to all celebs or wannabes- never say never.

  6. #6

    Default Re: Drew Barrymore gets into the fragrance market

    E.T . Phone Homme

  7. #7

    Default Re: Drew Barrymore gets into the fragrance market

    Adam Levine already paved the way for the 180 degree turn, using the same lame excuse ('mine is different').

    http://popstyle.ew.com/2013/06/20/ad...rity-perfumes/

  8. #8
    Allen-on-Holiday's Avatar
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    Default Re: Drew Barrymore gets into the fragrance market

    Quote Originally Posted by sjg3839 View Post
    E.T . Phone Homme
    Ha, quite clever.
    Current favorites:

    • Dunhill Desire (red)
    • Bogart Pour Homme
    • Black Vines by Kerosene
    • Mechant Loup by L’Artisan

  9. #9

    Default Re: Drew Barrymore gets into the fragrance market

    these celebs always use well known perfumers so not sure why anyone on these forums would care if a celeb name is attached or not

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