I made up a few last year, the most memorable being BSKF or Billowing Scottish Kilt Funk. I'll spare you the note pyramid.
Here's a keyhole look into the creative process:
Erwin and Ollie would draw on their ancient perfumer DNA to craft the superior scent. I imagine Erwin, starry-eyed, having been woken in the middle of the night from a inspiring dream, rushing down to his victorian era perfumer's organ. Vats and beakers full of bubbling, frothing and smoking concoctions like an alchemists lab. Erwin closes his eyes and mentally regresses back,back....back.... to great, great, great, great,great grand pappy Creed and channels the genius of sacred lineage which provided the perfumes for royalty. His eyes open WIDE after this meditation, his Oracle with the Forefathers complete.
"Yes, that's it! A perfume based on the smell of ice inspired by the polar ice caps! We'll call it Violet Antarctic Neroli! An apocalyptic fragrance which, in the spirit of looking for the silver linings in life, seeks to convey the melting of the ice caps as a positive thing which will eventually turn it into a place we can holiday via cruise ship! Brilliant! Innit?"