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  1. #1

    Default Shocking move by Guerlain/LVMH - closure of Monsieur Guerlain website

    I am truly shocked and saddened.

    Here is my initial Persefume facebook post:

    "Extremely sad and frustrated to hear that Monsieur Guerlain webpage, Facebook fanepage, Twitter and YT account have been closed down by parent Guerlain's company LVMH, without any earlier notice.
    The same appeals to other, smaller unofficial pages praising Guerlain's heritage. Monsieur Guerlain worked truly hard for many years to give us passionate stories about brand's history, always fresh news about upcoming novelties and honest reviews. It was real encyclopedia of knowledge for many thousands of fans and the page closure is completely unprofessional move from this huge corporation. Hoping for MG's return soon, stay strong!"


    For me Monsieur Guerlain was unofficial brand's ambassador - yet the company took legal steps without any notice. Real shame on Guerlain - it is not the company it used to be!

  2. #2

    Default Re: Shocking move by Guerlain/LVMH - closure of Monsieur Guerlain website

    That is absolutely ridiculous. For what it's worth Mr G, you've got our support.

  3. #3

    Default Re: Shocking move by Guerlain/LVMH - closure of Monsieur Guerlain website

    Yes, it is like shooting in their own feet! Yet, the company did the same to several FB groups this weekend.

    I know that Monsieur Guerlain is as confused and suprised as us. At his place I would be really considering decision on continuation of that hard work under new name.
    Not to mentioned that all those reviews, discussions, findings were gone within seconds. Unfair - but after recent LVMH's moves (Guerlain's graffiti bottles, Dior Poison Girl) I am less and less convinced that they are even barely interested in keeping brands' heritage.
    Last edited by 4Ever; 7th February 2016 at 02:04 PM.

  4. #4

    Default Re: Shocking move by Guerlain/LVMH - closure of Monsieur Guerlain website

    I am so disappointed by this. I agree with you both, they are cutting off their nose to spite their face. They can credit his websites with educating me about their fragrances, resulting in a number of purchases. I am furious.

  5. #5
    hednic's Avatar
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    Default Re: Shocking move by Guerlain/LVMH - closure of Monsieur Guerlain website

    That is very disappointing news for sure.
    Remember that while it is perfectly acceptable to criticize the content of a post - criticizing the poster is not.
    Mean spirited, nasty, snide, sarcastic, hateful, and rude individuals on Basenotes don't warrant or deserve my or other Basenoters' acknowledgement or respect.

  6. #6
    Dependent saminlondon's Avatar
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    Default Re: Shocking move by Guerlain/LVMH - closure of Monsieur Guerlain website

    If it's true, that's just crazy. I can understand that the name might have been an issue, but how can a brand stop other people from discussing its output? And why would it wish to do so, especially when Mr G's approach was so overwhelmingly positive? (sometimes too much for me, I confess)?

    It would be great to hear Mr G's side of the story, though with the LVMH heavies breathing down his neck I'd understand if he chose to keep a low profile. Disgraceful behaviour on the part of LVMH.

  7. #7
    Dependent dealt7faux's Avatar
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    Default Re: Shocking move by Guerlain/LVMH - closure of Monsieur Guerlain website

    LVMH never has known what to do with Guerlain.

    It's LVMH admitting they do not know what they are doing.

  8. #8

    Default Re: Shocking move by Guerlain/LVMH - closure of Monsieur Guerlain website

    Quote Originally Posted by saminlondon View Post
    If it's true, that's just crazy. I can understand that the name might have been an issue, but how can a brand stop other people from discussing its output? And why would it wish to do so, especially when Mr G's approach was so overwhelmingly positive? (sometimes too much for me, I confess)?

    It would be great to hear Mr G's side of the story, though with the LVMH heavies breathing down his neck I'd understand if he chose to keep a low profile. Disgraceful behaviour on the part of LVMH.
    Unfortunately true and spoke with Mr G via FB as well.
    Nobody seen that coming - some other private groups like e.g. "Guerlain Perfumes" have been also affected and contacted by LVMH due to copyrights infrigement. He is frustrated and many of his fans are truly shocked thinking about some petitions and contacting brand. That knowledge was almost book-material.

  9. #9
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    Default Re: Shocking move by Guerlain/LVMH - closure of Monsieur Guerlain website

    This is such a shame. As others have said, he did more to promote the house than their own marketers did, and is an objective, third party way. Maybe they'll hire him inhouse? They are complicit in this--all of the information they provided him with, the invitations to meet with Wasser, etc....
    Striving still to Truth unknown
    Currently wearing: …l by Arquiste

  10. #10
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    Default Re: Shocking move by Guerlain/LVMH - closure of Monsieur Guerlain website

    People write reviews and histories of perfumes all the time. Why single him out? It makes no sense. It doesn't even seem legal.

  11. #11

    Default Re: Shocking move by Guerlain/LVMH - closure of Monsieur Guerlain website

    Quote Originally Posted by kumquat View Post
    People write reviews and histories of perfumes all the time. Why single him out? It makes no sense. It doesn't even seem legal.
    Simple reason from their side: illegal use of Guerlain name. But they cut someone who benefited brand truly a lot, shame. And hiring is not possible nowadays - their recent actions are completely chaotic. Let's put old AA in more and more expensive bottle!

  12. #12
    Oviatt's Avatar
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    Default Re: Shocking move by Guerlain/LVMH - closure of Monsieur Guerlain website

    Research (sellside) analysts can write about public companies. Industry analysts like Gartner can write about a technology company's products. It is a shame that wonderful writers like le bon monsieur cannot--it seems--write about Guerlain. It is not like he was making any money from it....
    Striving still to Truth unknown
    Currently wearing: …l by Arquiste

  13. #13
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    Default Re: Shocking move by Guerlain/LVMH - closure of Monsieur Guerlain website

    Quote Originally Posted by kumquat View Post
    People write reviews and histories of perfumes all the time. Why single him out? It makes no sense. It doesn't even seem legal.
    I think you will find that what is legal has changed a lot since corporate take over of governments.
    Copyrights ( length of time allowed before public domain keeps on increasing as mickey gets closer to cut off for example),patents and other means to extend monopoly are the ones that have been targeted a lot.
    Heck you can't even rip your own blu ray to watch on your phone.
    Currently wearing: Grey Vetiver by Tom Ford

  14. #14

    Default Re: Shocking move by Guerlain/LVMH - closure of Monsieur Guerlain website

    Quote Originally Posted by epapsiou View Post
    ...you will find that what is legal has changed a lot since corporate take over of governments.
    So true!

  15. #15
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    Default Re: Shocking move by Guerlain/LVMH - closure of Monsieur Guerlain website

    Hopefully he has backups from all his articles and reviews... Maybe this issue can be solved in future (with some voices of customers telling LVMH this was the wrong move?).

    I have the feeling that big corporations do not want informed and too passionate customers and prefere them dumb but consuming and solvent. Buy our stuff and don't think (nor talk) about it

  16. #16

    Default Re: Shocking move by Guerlain/LVMH - closure of Monsieur Guerlain website

    In the words of The Rolling Stones, When The Whip Comes Down.

    To be honest Guerlain, Dior are more into selling make up these days. I remember Roja Dove telling us at a event Guerlain make more from selling lipsticks than they do from selling fragrance. Just go to any beauty blog or forum and its Dior's new foundation and Guerlain's spring collection, what I am buying.
    DONNA

  17. #17
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    Default Re: Shocking move by Guerlain/LVMH - closure of Monsieur Guerlain website

    Horrible news. Surely a bad day for perfume and perfume lovers all around the world.

    I wrote a tiny piece on my blog to support this cause and sure I'll watch Guerlain with a very different eye now.

    http://neroprofumo.blogspot.it/2016/...sing-plot.html


    Discover my Guest Reviewer Of The Day here

  18. #18

    Default Re: Shocking move by Guerlain/LVMH - closure of Monsieur Guerlain website

    Sorry to hear this- his great knowledge, combined with a vast of high quality visuals about a house of Guerlain surely was a wonderful, fascinating way to promote and inform about this house, rather than a disservice
    Currently wearing: Ungaro III by Ungaro

  19. #19
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    Default Re: Shocking move by Guerlain/LVMH - closure of Monsieur Guerlain website

    I wonder if Guerlain got embarrassed that Mr.G "revealed" that they are re-launching older fragrances (especially from the AA-range) as new products, and at very inflated prices.
    "The cure for boredom is curiosity.
    There is no cure for curiosity."
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  20. #20

    Default Re: Shocking move by Guerlain/LVMH - closure of Monsieur Guerlain website

    Dear all Basenotes friends. I'm extremely grateful for your support. The Guerlain marketing dep has attacked me for years, actually. In truth, I do understand that they don't like me using their name as part of my online persona - that whole thing actually started here on Basenotes! The attacks I received were about me posting about discontinuations, re-namings, future releases, and also the satirical visual comments I created, and they admitted that they found me too influential to deserve the use of their name. I deeply regret I didn't change my name years ago.

    Then a few days ago, after I simply posted a link to some other site revealing some of the Guerlain news 2016, I was shut down. Like that. No warning, no message from either Guerlain or Facebook.

  21. #21

    Default Re: Shocking move by Guerlain/LVMH - closure of Monsieur Guerlain website

    I feel confirmed in my opinion of the contemporary perfume industry as being pretty much the worst thing that ever happened to perfume.

    sent from a mobile device - please excuse any smelling mistakes
    Currently wearing: Mellis by Annette Neuffer

  22. #22

    Default Re: Shocking move by Guerlain/LVMH - closure of Monsieur Guerlain website

    You have my utmost support. I cannot tell you how angered this makes me. I used to get dirty looks from these brainless marketing types when I wrote Vetivresse, and truly I thought the tide had turned in the bloggers' favor. But it hasn't. LVMH has shut down the finest resource about Guerlain's perfume heritage there is and has further embraced the dumb-and-dumber-style marketing that offends no one, informs no one and does nothing to sustain the dialogue of the perfumer's art.

  23. #23

    Default Re: Shocking move by Guerlain/LVMH - closure of Monsieur Guerlain website

    So if this ridiculous silencing is to be upheld, then I suppose this must mean that anyone else accidentally possessing the name of Guerlain or mentioning Guerlain in reviews must also be shut down... Never heard of anything so stupid and idiotic. Talk about shooting yourself in the foot.

    It will make perfumista customers so cross that they will not purchase any Guerlain product whilst the company continue with silencing of free speech. It is not something that belongs to the modern world.

    There are more grown up methods of negotiating such affairs. Stamping feet such as this, is not one of them expected from a professional company. They do themselves enormous harm by appearing so foolish.
    Currently wearing: Yendi by Roberto Capucci

  24. #24

    Default Re: Shocking move by Guerlain/LVMH - closure of Monsieur Guerlain website

    After many decades of being a Guerlainophile, I had already been losing interest in Guerlain due to their flooding the market with substandard flankers on the one hand and ridiculously priced LEs on the other, while at the same time neglecting the classics and allowing them to deteriorate. Their closing of the wonderful Institut here was the beginning of the end for me. Shutting down Monsieur Guerlain pushes me further away. LVMH has to be pretty dense if they don't realize M. Guerlain's site helped create devotees of the brand. However, I do like Thierry Wasser's style when he is allowed some creative license (e.g. Cologne du Parfumeur, Idylle extrait) and frankly my hope is that he can eventually get out of Guerlain and move to a company where he is free of corporate constraints.
    ​"It was foolish of her not to have bought a larger bottle."

    Dorothy Eden, The Time of the Dragon

  25. #25
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    Default Re: Shocking move by Guerlain/LVMH - closure of Monsieur Guerlain website

    Mr. G, l am gobsmacked & so sorry to hear about this. l agree with others here; this ridiculous action will surely do Guerlain more harm than good. Talk about shooting themselves in the foot, indeed!

    l'd like to thank you for all the hard work, passion & dedication you have put into your site over the years, as well as for your kindness when you responded to a query of mine some time back. l do hope you will be able to continue in some form, though l completely understand why you might not wish to.

    This is a sad day for perfumistas everywhere.
    Last edited by teardrop; 7th February 2016 at 05:25 PM.
    "What is this secret connection between the soul, and sea, clouds and perfumes? The soul itself appears to be sea, cloud and perfume..." - from Zorba the Greek by Nikos Kazantzakis.

  26. #26

    Default Re: Shocking move by Guerlain/LVMH - closure of Monsieur Guerlain website

    Absolutely shameful and myopic of Guerlain. Monsieur Guerlain's site was one of the best things that had happened to modern-day Guerlain - it was the one thing, in my opinion, that gave a semblance of soul to the company.

    I'm not sure I want to continue being interested in a company that does this to its biggest fan.

  27. #27

    Default Re: Shocking move by Guerlain/LVMH - closure of Monsieur Guerlain website

    I will not rely on Guerlain's website for information about their perfumes! Long on hyperbole, short on information. Monsieur G, publish a book, I will buy it. Your blog was like an encyclopedia. Plus, news of upcoming discontinuations likely spurred people to purchase more of their beloved fragrances. I do hope my reposting links to your blog didn't contribute to this ridiculous outcome.
    Agree with what all posters have stated.
    Last edited by sciencegirl; 7th February 2016 at 05:55 PM.

  28. #28
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    Default Re: Shocking move by Guerlain/LVMH - closure of Monsieur Guerlain website

    Wow, what a stupid move by Guerlain, I'm very disappointed in them. Monsieur Guerlain's website was one of the best sites out there, he's done more to promote the brand than they ever have.
    Currently wearing: Jontue by Revlon

  29. #29

    Default Re: Shocking move by Guerlain/LVMH - closure of Monsieur Guerlain website

    I am so sorry to hear of this Mr G - I loved your site! I didn't mind that you were overwhelmingly positive about the products, it was the depth of information and the gorgeous visuals (collected with much care no doubt) that drew me. As many other have said, you were their best brand ambassador, much better than their (increasingly tacky) marketing.
    If they had a problem with your name perhaps they could have warned you off it or negotiated things. This jackbooted behaviour is just disgraceful.
    At worst, one is in motion; and at best,
    Reaching no absolute, in which to rest,
    One is always nearer by not keeping still.
    Thom Gunn 'On the Move'

  30. #30
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    Default Re: Shocking move by Guerlain/LVMH - closure of Monsieur Guerlain website

    Quote Originally Posted by Mr. G View Post

    Then a few days ago, after I simply posted a link to some other site revealing some of the Guerlain news 2016, I was shut down. Like that. No warning, no message from either Guerlain or Facebook.
    That is DMCA at work
    Currently wearing: Grey Vetiver by Tom Ford

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