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  1. #1

    Default The beginners guide to Creed Aventus


    Seeing as we get a truck load of posts from people that wish to smell like manly winners who loosen undergarments as they stroll by I thought I would take a moment to type a little something that would help those just starting to wade into the pineapple infested waters by answering a few of the most common questions:


    Help! I can't smell my Aventus after an hour. Is it fake? A bad batch? Oh the humanity!


    Anosmia is the culprit here. Modern Aventus uses a lot of musks, musks everywhere. In the top, middle and basenotes and these little molecules are what give it its performance boost and simultaneously make your nose turn off and render the smell invisible. Look at it this way, have you ever encountered someone on public transport, at work or a similar situation that simply reeks of sweat but they seem completely oblivious to it? If you, like me, are as blunt as a spoon and ask them if they can inhale their own odour they'd look at you surprised and tell you "No", firmly convinced they still smell like the Right Guard they applied at the start of the day before sweating enough to fill a small lake. Thats anosmia and part of the Aventus game.

    In order to prevent or minimize it simply make sure that you don't spray your neck as it is too close to your nose and causes habituation to set in quickly. Try the back of your head, your hair, a few sprays to your chest/stomach and you should be good to go. A lot of newcomers tend to spray their hand and then go about smelling it every 10 miutes before proclaiming that its not projecting as they have to bury their nose in their arm which is not what is occurring at all. Test it by applying it to someone else whilst wearing none yourself and smell them at intervals during the day to see how others experience you.

    Why do the batch variations occur? Creed on one hand deny such a thing and say each batch smells the same and on another trumpet their "millesime" technique which, like fine wine, means that each batch will have its own characteristics due to the ingredients that went into making it and is the reason why you hear wine buffs saying things like "Oh the 1829 Dom Perignon was so much more robust and full of fruity nuance than the 1828" and the reason why there are thousands of posts in the batch variations thread. Some say its done on purpose and is a marketing gimmick, others opine its due to poor quality control on the part of Creed. Whatever the reason it certainly keeps the fragrance interesting because each batch brings something new to the table as they all smell suitabilty Aventian just with different aspects emphasized.

    A metaphor I once used was to say its like listening to your favourite song with different equalizer settings whilst sitting in different positions, relative to the speakers as this best describes the overall experience the batches present as the song is still easily identifiable, even with the tweaked variables.


    Is my batch any good? Its lot number 00FU


    There is no such thing as a "good" or "bad" batch as its ultimately very subjective. Some are brighter and emphasize the topnotes so you get a full on fruitbowl orgy with lashings of pineapple and others veer toward the dark side and the patchouli, moss and woods are sitting centre stage. Both batches still smell like Aventus to all onlookers and the differences are mainly perceptible to the wearer. There is a huge batch thread here that you can enter your lot number into and find information as every batch that comes along is taken apart and pored over by people who have spent a while garnering an unhealthy obsession over the composition of this fragrance. For reference the lot number is usually on a white sticker on the bottom of the box and will look like this: C4211Z01. The part you are interested in is the 2 numbers followed by a letter and a couple of numbers as they specify the year of production (2011 in this case), the production batch (Z) and the run (01). Simply enter 11Z01 into the "Search this thread" option and wallow in the nerdyness.


    Whats the difference between the "vintage" and "modern" Aventus?


    At the end of 2013 the IFRA regulations (the fragrantory equivalent of the boogeyman) kicked in and certain elements of Aventus were restricted, noticeably the ones that gave this scent its charred, smokey accord. This was actually the second reformulation of the scent as at the start of 2012 the same agency restricted the use of fixatives that were originally dumped into Aventus in immense quantities and gave it the huge performance that it was reputed for where one spray was so strong that your as yet unborn children could pick up its heady aroma. The modern scent and the vintage, whilst sharing a lot of elements in common as the ingredients and accords are still the same, are quite different in their feel as the older juice was a lot more complex and had a greater depth and as such kept your nose guessing and didn't induce fatigue so easily. The current formula has been much more linear with a much larger and more prominent pineapple note, which, ironically, is what people lusted after originally back in the vintage days as "ashy" batches just weren't desirable whereas now they can't get them thats all people want. The ash accord is very minimal, verging on non existent in the current juice but there are some batches that ramp up the wood, patchouli and oakmoss to create a dark effect that is reminiscent of the batches of yore.

    In side by side tests on the same skin I get around 14 hours performance from two sprays of the vintage fragrance with booming projection for first five and palpably thick silage trails (the smell you leave behind as you walk through a room). The modern formula gives me around 8 hours of performance with 3 hours of large projection and a noticeable but not immense silage. Olfactory fatigue is induced really easily with the newer batches and if I wear it every day I usually stop smelling it after around 90 minutes, no matter how I apply due to the anosmia mentioned earlier even though everyone else can smell me just fine.

    As mentioned, not all vintages are the same as aside from the batch variations and formula tweaks there were differences in composition that were noticeable if you were looking for them. To my nose the 10s were more charred and stale with it, 11s had great campfire/ashy vibe but 12s take the crown as they had the most complex smoke note that blended the fresh ashy vibe along with a lit cigarette style that gave the whole scent a great contrast in dirty/clean. 13s dropped the cigarette vibe immediately and started amping up the patchouli and moss in much larger amount which lead to the darker base as you could tell they'd started scaling back the ingredients that gave it that ash effect then before totalling dropping it around 13ZZ01 which was the birth of the modern clean basenotes.

    Generally the vintage and new formulas smell similar in the sense that the accords and ingredients are the same only the ratios present are different and the restricted fixatives that were switched out for heavy musks cause a less prominent performance that is still quite strong and will get you noticed.


    Does Aventus "change" over time?


    Now this is a contested topic with some saying the first spray is the same as the last and others saying there is a day and night difference so your mileage may vary but in my experience I've noticed it again and again with batches taking a while to "open up". Most recently 17T01 developed a much deeper lower end 9 months later and became a lot thicker in the process even though that one already smelled awesome straight out of the flacon, where it birthed the blueprint of all batches that followed. Earlier examples like 17Q11 (which was almost all clear pineapple with virtually no base) developed mossy aspects tempered with woods which filled it out nicely a year later along with 15U11 staying the same in scent profile but becoming a lot fuller, deeper and resonant.

    My personal theory behind this is due to the naturals that Creed use in the base (and this is what gives Aventus is allure and makes all clones so ho hum in comparison) aren't allowed to fully macerate/blend with the rest of the aroma chemicals as they are rushing it out of the door to meet demand because up until 2014 the batches were quite consistent (in terms of maceration at least) and this is a relatively new phenomenon that ties in with the upswing in popularity of the fragrance. The feedback on the forum also seems to indicate the same thing with new members complaining that "So and so batch is weak" only to come back again a few months later saying "Awesome batch, could still smell it the next day after I woke up surrounded by attractive, naked women" so it is what it is and yet another quirk that comes along with this scent due to Creeds manufacturing processes.


    So and so on youtube says that "Something X" is an Aventus killer and it only costs $10, should I buy a bathtub full?


    The pretenders to the throne have been around for eons and youtube certainly likes hyping them up and getting the old train thundering down the tracks. Its best that I use a metaphor to illustrate this example as it becomes much easier to see:

    This is a Toyota MR2 that has been dressed up to look like a Ferrari 355:


    It may fool some people from a distance, others may not even notice up close but the moment this rolls onto the scene:


    It's a wrap as the differences are immediately evident to those that aren't even looking for them as you can tell where the imitator falls just short of the originals effortless elegance and performance. I mean just think how stupid you'd sound saying "but but but it looks just like a Ferrari and doesn't cost anywhere near as much and is much more reliable thanks to Japanese engineering vs the infamous Italian quality control" in this respect and you'll see how most clone champions sound to me when my experience and theirs of the latest flavour of the month pretender differs so starkly. Some people like the clones, to me they are a false economy as there is always something missing or "off" about them when contrasted to the real thing.

    There are certain components of Aventus (called captives) that are responsible for its performance, composition and feel and these are not available to purchase on the open market therefore the clone makers must improvise their effect whilst guessing what goes into the scent in the first place. Some manage to create reasonable facsimiles of the basenotes, others take a stab at the opening and most just end up smelling like a vague resemblance of the original minus all that made it great in the first place. Generally you're better off saving your money as buying clones can become addictive and each month a new one is dumped on the market and trumpeted as the latest "must have" and thus creates a false economy, speaking of which:


    Why is Aventus so expensive?

    Because Creed created it for Napoleon and he demands his royalty payments in gold, sent daily via a time machine Its expensive because its a niche brand that is targeted at the nouveau riche and those with aspirational lifestyles hence why Creed increase the prices yearly. Current retail prices in the UK are £170 for 50ml which works out at £3.4 per ml but if you look around you can find it for less than a third of that:

    Creed very kindly sell 500ml bottles (called flacons) of their fragrances that are purchased and then decanted (poured into smaller allocations) into atomizers and resold via the Splits Board of this very forum. This is a great way to track down specific batches and generally indulge yourself in this fragrance at a most reasonable rate.


    And there we have it folks, I believe that should cover the most common questions.

    Thanks for reading, enjoy your Aventus.

  2. #2
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    techt's Avatar
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    Default Re: The beginners guide to Creed Aventus

    Great post.

  3. #3

    Default Re: The beginners guide to Creed Aventus

    You have now been crowned the official Aventus Apologist

    Brilliant post

  4. #4

    Default Re: The beginners guide to Creed Aventus

    It's just perfume. If you enjoy it wear it. Keep it simple.
    MY STEALTHY FREEDOM.

  5. #5

    Default Re: The beginners guide to Creed Aventus

    Excellent post!
    "I am a robot and I like cheese"

    Top 5:
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    4. Febreze Pour Homme
    5. Preferred Stock

  6. #6
    hednic's Avatar
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    Default Re: The beginners guide to Creed Aventus

    Very helpful post!
    Remember that while it is perfectly acceptable to criticize the content of a post - criticizing the poster is not.
    Mean spirited, nasty, snide, sarcastic, hateful, and rude individuals on Basenotes don't warrant or deserve my or other Basenoters' acknowledgement or respect.

  7. #7

    Default Re: The beginners guide to Creed Aventus

    Did they make Aventus for Napoleon and did he get compliments?

  8. #8

    Default Re: The beginners guide to Creed Aventus

    Thank you!

  9. #9

    Default Re: The beginners guide to Creed Aventus

    Extremely comprehensive and helpful... albeit somewhat saddening post from someone just starting the batch game.... having loved and lost what must have been a 12 batch.

    Big, big thank you.

  10. #10

    Default Re: The beginners guide to Creed Aventus

    Awesome post! Thank you.
    Currently wearing: Aventus by Creed

  11. #11

    Default Re: The beginners guide to Creed Aventus

    What a good read. Love the illustrations!

  12. #12

    Default Re: The beginners guide to Creed Aventus

    @palmolive

    Thanks for greate artical first.

    Please, could you exactly specify which musk was restricted and removed from Aventus?

    Thanks for answear.
    Currently wearing: Orange Star by Tauer

  13. #13

    Default Re: The beginners guide to Creed Aventus

    Quote Originally Posted by noodles View Post
    @palmolive

    Thanks for greate artical first.

    Please, could you exactly specify which musk was restricted and removed from Aventus?

    Thanks for answear.
    Thank you, musks were what they put in in order to compensate for what was removed. If you look up "IFRA Standards Overview (46th Amendment)" it provides a complete rundown of everything that was restricted in Aventus in 2013. Some items like crude birch tar and cade were totally banned and these are what were used to give it that characteristic smoky feel whilst other fixatives that were responsible for its immense performance were restricted and replaced with musks instead.

  14. #14

    Default Re: The beginners guide to Creed Aventus

    Thank you for quick answear.

    I can add some birch tar oil and cade to current Aventus batch. Is it the way to improve current batches? Or it will be a disaster? The same question for oakmoss.
    Currently wearing: Orange Star by Tauer

  15. #15

    Default Re: The beginners guide to Creed Aventus

    Quote Originally Posted by noodles View Post
    Thank you for quick answear.

    I can add some birch tar oil and cade to current Aventus batch. Is it the way to improve current batches? Or it will be a disaster? The same question for oakmoss.
    You're best off asking those questions in the DIY forum or using the search bar as its been covered before. In my experience its not worth it as it doesn't replicate the original smell and ends up projecting like Aventus crossed with smoked meat.

  16. #16

    Default Re: The beginners guide to Creed Aventus

    Thanks. You save my money and time. :-)
    Currently wearing: Orange Star by Tauer

  17. #17

    Default Re: The beginners guide to Creed Aventus

    Boy O boy..... Ebay is flooded with fake Aventueses !

    There are Aventus(es) being sold for 20 buck...from China !
    And plenty of others who have been lurking in forums to try and replicate the designs of authentic creeds and many are already churning out almost identical bottles now.
    And also the new trend of dealers buying original used Creed bottles and topping them up with fake perfumed liquids and selling them off as Authentic.
    I have even came across a Russian website not too long ago discussing (with pictures) on how to make the perfect replica of Creed pefumes and how to fool the average joes/joeys.
    From what I know and dealt with personally, there are only a handful of true, trusted Ebay dealers selling genuine Creed products . Tread carefully fellow basenoters !
    I like my Nutella with Cheese & my Banana with Tabasco. You ?

  18. #18
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    Default Re: The beginners guide to Creed Aventus

    Love this post lol

  19. #19

    Default Re: The beginners guide to Creed Aventus

    What a fantastic post, thanks for taking the time to share it.
    I’m new to all this and will be looking for the glory year batches!

  20. #20

    Default Re: The beginners guide to Creed Aventus

    I just ordered a bottle of vintage from eBay it better damn be real

  21. #21

    Default Re: The beginners guide to Creed Aventus

    When I was young I thought I was awesome when wearing my brothers English Leather cologne on a date and now I got this Napoleon juice!
    Currently wearing: Spicebomb by Viktor & Rolf

  22. #22

    Default Re: The beginners guide to Creed Aventus

    LOL !
    They did. and it got him loads. mainly... wow.. you seem so tall.
    Currently wearing: Royal Oud by Creed

  23. #23

    Default Re: The beginners guide to Creed Aventus

    Really interesting, thanks for the link.


    Sent from my iPad using Tapatalk

  24. #24

    Default Re: The beginners guide to Creed Aventus

    @ Palmolive: thanks a lot for the Creed Aventus "beginners guide", very helpful!

  25. #25

    Default Re: The beginners guide to Creed Aventus

    Just what I needed! Thank you.


    Sent from my iPhone using Tapatalk

  26. #26
    Basenotes Junkie Andy the frenchy's Avatar
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    Default Re: The beginners guide to Creed Aventus

    Quote Originally Posted by Palmolive View Post

    Why is Aventus so expensive?

    Its expensive because its a niche brand that is targeted at the nouveau riche and those with aspirational lifestyles hence why Creed increase the prices yearly.

    This. In marketing they are commonly called the HENRYs: High Earners Not Rich Yet.


    As for the niche status of Creed, it depends what you mean by "niche". If you mean it as a synonymous of "expensive/high-end market", yes it is. If you mean an under-the-radar exclusive gem from a small house with low production, well, Creed is not that anymore since a long time.

    I will copy paste a part of a very interesting article on the perfume niche industry:
    "Niche was all about regaining legitimacy over an industry that was said by many to be debased – aside from the claims of higher quality ingredients, and lack of marketing, one of the key requisites of many niche brands is their perceived transparency and authenticity, particularly to do with the process of creating perfumes, and often with stories of ‘in-house’ Perfumers. This is not clever marketing but just deception and a very dangerous strategy in my opinion – it humiliates and cheats the consumer who is duped into paying ten times the price of a normal perfume because they are seeking an experience that is the antithesis of the mass-market myths they have been sold."
    Full article here.

    The so-called "niche" brands/lines are just the new regular "mainstream and expensive" brands/lines, while regular lines are now just now considered soap basically. All that to say that imo Creed (like many others, i.e Amouage, Bond n.9, Montale, Roja, Byredo, Lutens, Malle to cite a few) is now a "mainstream expensive" brand.
    As of today, I would limit the use of the word niche to brands like Monsillage, January Scent Project, Tiziana Terenzi or Rania J. (to cite just a few examples) that are still real exclusive brands, not because of their high pricepoint, but because of their creativity and low volume production (although Terenzi and Rania J. may loose that status soon given how well they are selling recently...).




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