In 2017, Jovoy Parfums Rares, in collaboration with its official exclusive distributors and retailers in Iran and Italy, has launched an artistic project with the aim of creating perfumes for each country.

Their first perfum was created for Italy to be sold exclusively there.

4 perfumers - Amelie Bourgeois, Andrea Casotti, Anne Sophie Behaghel and Thierry Bernard - participated in #What Matters is Inside Contest to translate in perfume what Italian people care and love in scents.

All 4 creations were presented in stores for customers to vote. Andea Casotti won the contest.