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  1. #1

    Question Online Distributors vs Brick and Mortar Stores

    Will the emergence of online fragrance distributers impact brick and mortar stores?

    There will always be some sort of demand for designer fragrances being sold in stores like Sephora, but how do you think things will change in 15-20 years? This is just a very broad question so you can take it any way you want.
    Currently wearing: Amber Flash by Tauerville

  2. #2
    hednic's Avatar
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    Default Re: Online Distributors vs Brick and Mortar Stores

    Quote Originally Posted by FS0C13TY View Post
    Will the emergence of online fragrance distributers impact brick and mortar stores?
    Perhaps some, but probably not places like Bergdorf Goodman, or Nieman Marcus
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  3. #3
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    Default Re: Online Distributors vs Brick and Mortar Stores

    I purchase about 75% of fragrances online. Convenience and price are two key reasons, so I would have to say yes.
    <div class="bnsotd"><b>Currently wearing:</b> <a href="ID26148387.html"><img src="http://www.basenotes.net/photos/products/33/26148387-7393.jpg"> Carven L'Eau Intense by Carven</a></div>

  4. #4
    Lian's Avatar
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    Default Re: Online Distributors vs Brick and Mortar Stores

    When there is more than 50£ difference between brick and mortar stores and an online retailer, it's hard not to use the online retailer. Although i think the brick and mortar stores will do you better deals if you buy in bulk
    But once you get locked into a serious perfume collection, the tendency is to push it as far as you can.
    Currently wearing: Lyric Man by Amouage

  5. #5

    Default Re: Online Distributors vs Brick and Mortar Stores

    It's affecting stores already -- floor space is being cut back as I write

    I read that the major Houses will be using 'social media' much more in the future

  6. #6
    Missing Oakmoss

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    Default Re: Online Distributors vs Brick and Mortar Stores

    The full spectrum of brick and mortar stores - not just those that sell perfume - is narrowing sharply. There will be some survivors, but their business models will change. The world as we knew it 50 (or even 20) years ago is hard to recognize today..

  7. #7

    Default Re: Online Distributors vs Brick and Mortar Stores

    Less local jobs for humans, more jobs for robots at multinational corporations, and the rare Indian human on the support line (once you have pressed 20 buttons to get past the robot support). Now I'm sure as of this moment many of these online stores do employ quite a few humans, but I'm sure Amazon for example would want to change that. Amazon has been operating at a loss for long periods - annihilating competition meanwhile investing in ways to make their business more profitable. In 30 years all your perfume will be bought from Amazon, no matter where you live in the world, and 98% of the human jobs in the perfume sector will be gone. Most of these formerly working people will participate in the modern version of "digging ditches and filling them in again": education (probably educating other humans about how great robots are, or about how great and wealthy a society becomes from educating each other about how great education is).

    Although a wise old man with a great beard suggested that humans will continue to work for the most part no matter the amount of robot competition and no matter how low the wages go. Because work even at a low wage gives a competitive advantage over other humans, and life is competitive, humans desire work and achievement.

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Loving perfume on the Internet since 2000